In today’s world, it is easy to guess that Twitter is a part of your daily routine. Whether you use it regularly for your social media marketing or have let it slip away from you lately, Twitter’s recent advancements could help you improve your marketing strategy.
The Basics of Twitter
The purpose of Twitter is to directly connect you or your business with people who follow your content, while only using 140 characters. However, you don’t have to solely use text in order to carry your message to your audience. Twitter allows its users to utilize features that aide in sharing pictures, videos, and online content such as web pages and PDFs. This provides a more interactive experience between you and your followers, as they can share the content you post and contribute to the conversation.
Twitter Stands Out Among its Competitors
Although Twitter’s platform may contain elements often found on other social media sites, it still stands out from the crowd when it comes to digital marketing. Unlike other status-based programs, every single person who follows your Twitter account will have an opportunity to see your latest tweets. It’s easy to maintain an organized discussion between you and your followers between each tweet. Twitter also easily allows you to broaden your horizons by not specifically limiting who you may follow.
The goal of your Twitter account is to successfully promote your business and create a relationship with your social media following. Keep your brand message and mission in mind while creating and using your Twitter account. This is the best way to present your business to your target demographic as you begin to grow your online identity.
Keep your brand message and mission in mind while creating and using your Twitter account
Make Sure You Can Be Easily Found
Once your supporters decide to reach out to your business via social media, they will need to recognize your business by name and profile image. The simplest way for new and reoccurring followers to connect with your business’s Twitter account is by searching your brand by name. Whether the username is the custom name of your business or the name of the individual running the account, make sure it’s easy for people to find. Keep your profile picture simple. Once someone has begun looking for you through Twitter’s search engine, they might get confused if the image that represents your business is completely random. Stick to the basics: your company logo, or a professional photo of the owner or team.
Don’t Be Afraid to Follow!
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it for social networking! It’s important to stay attentive of who you decide to follow, but don’t hesitate to link up with users who have similar interests as your business, or that you could work with in the future. One way to easily find users whose ideals match with yours is to search through hashtag threads. If you tend to use hashtags in your tweets, click on ones you often use and find out who else is using them. Not only will this help increase your audience, but also help you reach out to users with common interests.
Be Active and Consistent with Your Tweets
Once your account is completed, your profile is live and ready to be used. Posting regularly tends to help with organic follower growth, and can also get conversations started between you and your audience. As you see your following begin to grow, feel free to promote your company and other online business connections. There’s nothing wrong with a little shameless self-promotion if it gets your viewers interested and directs them to learn more about you.
Know What Will Catch Your Followers Eye
Sometimes it takes more than a few sentences to intrigue your followers and keep them from scrolling past your tweet. Including photos that emphasize the topic at hand into your post can help catch the viewer’s eye as they quickly scroll through their feed.
Twitter is an integral tool for digital marketers, so do your best to make the most of it!
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
Using The AdWords Editor
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…