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In 2018, Content Marketing is King

Clearwater Staff

Businesses build the world we live in. With the help of new technology, it’s never been easier to promote and successfully profit from products and services.

But having a way to connect with millions around the world isn’t the only tactic needed to drive a business up. What else is needed to continue to bring in consumers and positive experiences? The answer is content marketing.

While it may seem overly simple, it truly is the foundation to determine if a company is prosperous or short lived. Proper content marketing is how you establish a presence and attempt to differentiate yourself from other businesses that offer the same goods.

The biggest issue that can come from content marketing is not promoting it correctly, whether by improper word choice, inactivity, or falling into the fold of cookie-cutter advertising like only sticking to T.V and not taking advantage of more popular avenues, like Facebook.

So how can you remedy this? Well basically, by doing the exact opposite. Again, not the most ingenious plan, but it’s extra proof that content marketing isn’t a complicated science. With the proper copywriters and editors, gaining revenue from your marketing should be a daily conquest.

Start Big

Go big or go home is the popular term of phrase for these situations. If you want consumers to consider a business as professional, then you have to promote yourself that way.

Immediately create promotional pages on social media. There should at least be a page made for Facebook, Instagram, and Twitter, since these are the most commonly used social media sites. No one will find an obscure blog buried deep in the pages of WordPress. If you have a blog, great, since it can be a unique marketing strategy. Connect the pages by providing links for every page. It’s an easy way to promote a business’s merchandise and any special deals that may be used to entice new consumers.

The ability to write commercially and technically is an integral part of advertising.

Hire Copywriters and Editors

It’s their job to make a business sound incredible. Their abilities to write commercially and technically make them an integral part of the circle of advertising. In fact, these jobs should be close to the top of a company hierarchy, if it isn’t already.

Videos, pictures, and sounds do amazing work at engaging the consumer on an initial glance. Bright colours and flashy graphics will catch someone’s eye, but words are what make a person continue to further their curiosity at this latest interest.

A Microsoft study showed that the average person’s attention span has now fallen to eight seconds, one second quicker than a goldfish. An immediate connection must be made in order to gain a potential profit. The proper advertisers will ensure they manage to beat out the rest.

Create Engagement Right Away

If you make the customer feel like they contribute to your business growing, then they’ll be more inclined to help. Surveys on their product or service, free trials, BOGO’s, special offers or limited edition items, eBooks, are all perfect ways to promote that the business will offer rewards in return for customer loyalty.

This will, in turn, make the content seem much more appealing. It might have similarities to other rival companies, but it supports the unity of consumer and seller without using overused gimmicks and seedier business methods.

Be Unique

People severely underestimate the power of one unique voice. It’s easy to fall into the mainstream pattern to gain attention quickly. But then it’s up to that business to constantly compete with equally competitive and similar companies.

While it may take longer to become a fully established business, consumers will gravitate toward the different and creative. Eventually, the daily rounds of advertisements become dull and mundane. An interesting catch or advertising ploy will bring in a swarm of new customers and powerful word of mouth. Taking the time to grow doesn’t sound too bad after that.

In a world with almost infinite amounts of advertising opportunity, it’s hard to not properly promote a business’s content through marketing. It certainly is an act that takes dedicated workers with a sense to appeal to the mainstream while still assuring there is a unique company voice. It is entirely possible, however, and thanks to continuous technology innovation, there will only be more ways to connect beyond a screen.

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