Choice is one of the best aspects of digital marketing. Apps, content, data, keywords and social media channels, all at your disposal, all the time, and you have to comprehend it all. The good news is, you’re not the only one. There are numerous tools available to help the time poor, overwhelmed digital marketers.
Here are five tools to help make you a digital marketing guru.
Social media platforms save time, it’s that simple. And one of the ultimate dashboards is Hootsuite. This social media management tool acts as a server that allows you to see all the different platforms: Facebook, Instagram, LinkedIn, Twitter and more. The free version allows you to link three separate “accounts” and these will be your different social channels.
Within these accounts, you can get a comprehensive overview of all relevant social activity by creating “streams” that include new followers on Facebook, group comments on LinkedIn or @mentions on Twitter. You can also use Hootsuite to find and engage with influencers by accessing individuals’ Klout scores, schedule social media posts and efficiently monitor follower engagement – all from the one centralised platform.
2. SEOBook Keyword Suggestion Tool
The first page of Google is the champions cup for any business: it receives 71 per cent of all digital traffic. What does this mean for marketers? You need to focus on a solid keyword and SEO strategy. Google Keyword Planner used to be, without a doubt, the ultimate free keyword research tool available. But Google made certain changes that stripped it of most of its abilities, especially for users with lower AdWords budgets.
Enter SEOBook Keyword Suggestion Tool. This free tool is an awesome alternative to Google Keyword Planner. It includes a training module that helps you perform competitor analysis, brainstorm relevant keywords, receive tips on how to narrow down your keyword list and much more. It also includes a powerful keyword research tool with a huge keyword database with daily search volumes. In essence, it has everything you need to produce an effective PPC or organic campaign.
3. Google Analytics
Luckily, Google has not made many major changes to Google Analytics, which remains every digital marketer’s online best friend (if it isn’t now, make it happen). Understanding how your website is performing and where your traffic is directed from is imperative to digital marketing. Without this information, you’re working in the dark.
Google Analytics is an amazing, free Google tool that gives you powerful insights into your website performance: how many visitors are coming to your site, where the traffic is coming from, how long they are staying, what they are doing on your site, where are they leaving etc. You can essentially see which pages are performing well and identify conversion rates and campaign reach. And because Google Analytics works with other Google apps, including AdWords, it is easy to use all of this valuable data to make well-informed decisions and build solid campaigns.
People have been decrying email marketing for years. However, it hasn’t gone gently into that good night, yet. There are billions of email users worldwide and this number is only growing. Email marketing is still considered a highly efficient marketing channel and MailChimp is the champion of the field.
MailChimp is free if you’re sending to under 2,000 recipients, it enables you to create your emails (utilising MailChimp’s pre-made templates or your own), email your list and review its performance using in-depth analytics. Other capabilities include list segmentation, view of mobile-friendly versions of your email and A/B testing with subject lines. Useful MailChimp plugins for WordPress allow you to build your list via forms on your landing pages or website, and easy integration with Google Analytics allows you to track MailChimp campaigns within your Google Analytics platform.
Tweets with images receive 150 per cent more retweets than those without, whilst Facebook posts with images receive 2.3X more engagement than those without images. The same goes for articles: articles with an image once every 75-100 words receive double the social media shares as articles containing fewer images.
Canva is a web-based platform that assists you in creating top quality visuals. It has a massive repertoire of templates for different sized images – from ebook covers to Facebook posts. The awesome thing about Canva’s templates is that you know the image will be the right size. Once you’ve chosen your image, you are presented with backgrounds, symbols, pre-made layouts, frames, illustrations and photos you can use. They are mostly free, with some premium photos costing around a dollar. The finished visuals are of the highest quality and can be downloaded as JPEGs or PNGs.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.