Snapchat has been around since 2011 and is still widely popular today. However, it is seldom used by companies to advertise. Snapchat is so unique and different from other social media platforms, which gives it so much potential, and it has recently been updated to make it more accessible for advertising. It has millions of users every day, so why wouldn’t you use it? If the answer is you don’t know how to, don’t fear we’ve got a quick run through on how advertisers can get the most from Snapchat below.

Advertising and linking your app through Snapchat allows you to advertise and deliver your product directly to consumers.

Utilize Snap Ads

Snap Ads are 10 seconds and appear in between Stories. Advertisers can give viewers the option to swipe up to view more content from them, which then can be used to link to the brands app. This app will automatically open if it is on the user’s phone already, or it will open to Google Play or the App Store if it hasn’t been downloaded yet. This linking to the app is a new feature that was added in 2018. Along with this linking to apps, Snapchat has also updated its metrics. It now allows advertisers to see how many people installed the app after swiping up and how those people are interacting with the app, so they know how effective their advertising strategy is. This swipe-up rate is five times higher than the click through rate on other social media platforms like Facebook and Twitter.


Snapchat offers two types of Geofilters. The first is On-Demand Geofilters which begin at $5 and go up in price the more in depth you get. The other type of Geofilter is Sponsored Geofilters which can cost hundreds to thousands of dollars. These are a fun way for customers to interact with your brand when they are at your store or a location associated with you. When a user takes a snap, they will see your Geofilter before they send the snap and be able to explain where they are and why. This means they’re promoting your brand to all their friends.  However, this isn’t limited to location. Say you sell coffee and its national coffee day. You can make a Geofilter with your brand name show up for that one day and consumers can take pictures of the coffee products they bought from you.

Snapchat Sponsered Lens

These are everyone’s favorite on Snapchat. To use a Snapchat sponsored lens users simply lay their finger on the screen over their face. Then the lens adds fun graphics that can be interactive or have voice changing capabilities. Snapchatters play with a sponsored lens for an average of 20 seconds, but some people check their lenses daily and if those twenty seconds are sent to their followers that’s a lot of people viewing your logo.

All of these services are paid for services, but not everyone is ready to spend that kind of money. There are a few things that you or your digital marketing team can do to promote your business on snap chat for free.

Use Snapchat stories

Snapchat stories last for twenty-four hours on the stories page. This is a free feature. You could even create a story series. Think of it as a mini tv-ad but with a much larger and more interactive audience.

Offer an irresistible Deal

You can use your Snapchat to offer coupon codes or deals. Because these stories last only 24 hours and can only be viewed once, it will make customers watch your brand closely in hopes of being lucky enough to get a buy one get one or 50% off coupon.

Advertise Updates

Snapchat is used by billions of people worldwide making it the perfect tool to use if you want to let people know about a new product or a job opening.

If you’re tired of posting blogs, Snapchat is a perfect solution for you. It’s a quick interactive tool that is highly underused by marketing teams, and yet used by millions of consumers. If you aren’t sure of how well it will work, try typing in one of your favourite brands like Coca Cola and see how many Snaps and articles pop up.

Recent Posts

How Bushwick Kitchen Generated More Than $170,000 In 12 Months

Read this

What Is ‘Search/User Intent’ and How Google Interprets These for SEO

Read this

A Guide To Chatbot Sales Funnels

Read this

How To Write Blogs For SEO

Read this

Outreach For Link-Building – What Is It?

Read this

Client Interview – Hotondo Homes

We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things

Read this

Using The AdWords Editor

Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.

Read this

How To Build Effective Instagram Ad Campaign

As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.

Read this

Conversion Tips & Tricks: Optimising “Thank you” pages

Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.

Read this

Top 5 Digital Marketing Buzzwords you NEED to know in 2019

Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.

Read this

Let’s Chat About Chatbots

A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.

Read this

The 4 Best Ecommerce Platforms To Use In 2019

Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…

Read this

CRO and UX – A Match Made In Heaven?

As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…

Read this

Google’s Medic Update Fallout And How To Combat It

It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…

Read this

Why Your Content Strategy Isn’t Working And How To Fix It!

With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.

Read this

The Efficacy Of Contemporary Blogging

Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…

Read this

What Is Latent Semantic Indexing And How Can It Help My Website?

Read this

The Best Ways to Promote Businesses on Social Media

The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…

Read this

The Importance of Using #Hashtags

Now, more than ever, people are connecting around the globe through social media…

Read this

Marketing Strategy: New Year Tips

Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…

Read this

4 Ways Instagram Can Build a Business

Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.

Read this

Nine Blog Ideas for The Digital Marketing Blogger

A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…

Read this

Why The Success of Your Business Depends on Google Analytics

If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…

Read this

In 2018, Content Marketing is King

While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…

Read this

No Escape from the World Wide Web

Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…

Read this

10 reasons to Develop a Digital Marketing Strategy for Your Business

Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…

Read this

7 Ways Twitter is Vital for Digital Marketing

It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…

Read this