Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone is estimated to have 81% of Americans using some sort of social media profile. Ever since the first iPhone became available in 2007, teens and adults alike seem to never be without a phone in their hand. This deep immersion always allows for problems and negative connotations, of course, but its capabilities to connect people from across the globe based on mutual interests, provide the latest news to the second, and offer two-day shipping from Amazon drastically outweigh the issues.
Technology has not slowed down and shows no signs of doing so. Let’s be honest, who would’ve thought that someone would invent a headset that allows us to view virtual graphics as if they were right in front of us? There’s no telling where technology will go from here, but understanding that social media will be around until Armageddon is no surprise. This popularity means it should be every marketer’s number one marketing tool.
How often do you load a webpage that doesn’t sport an ad that pushes an item you searched for three days ago? The answer is probably never, and if you can think of an instant where this has happened someone isn’t doing his or her job right. Social Media is the key for successful business marketing. A business’ end goal is to drive traffic to their websites and get consumers to purchase their products. Even if they don’t initially buy anything, their marketing agenda is still met. The consumer is made aware of the business and can potentially promote it to others through, guess how, social media.
It’s the best marketing tool
People spend, on average, nearly nine hours per day on social media. They learn about what’s hot and new from constantly checking their phones. It’s even possible to place ads right before a user can watch a video, listen to music, or use an app. There’s no need for expensive T.V. commercials or print ads.
If you go on any major social media platform, there is usually at least one page dedicated to a business’ brand. To not have a website page as a marketing tool is almost unheard of in this era, even for small mom and pop businesses. Any business that doesn’t utilise social media is losing potential customers by the second. It’s incredibly easy to set up too. Facebook can allow a person to set up a community page centred on a business’s particular product. You can set up links, live streams, and chat forums, so that it is always possible to stay connected with a consumer.
It doesn’t stop there. Instagram now has a new feature where a page can set a direct link to a product advertised in a picture within the picture itself. It brings up the price and allows for immediate purchasing. Twitter can get almost any popular topic trending with the use of hashtags. Anyone that searches for a particular one will be given back all pages on the site that have used the phrase.
There are professional platforms
While the three platforms mentioned are for more casual use, websites like LinkedIn and WordPress offer a better professional setting. LinkedIn lets a person or company set up an online profile with ample room to market however they choose. The whole point is to connect with other similar companies and the people associated with them. At the same time, it’s possible to post about new business innovations and company news. It is much more restrained than a place like Facebook, but most prospective job seekers utilise its methods of connection.
WordPress is a popular blog site where novices and professionals alike can share their opinions and accomplishments. By signing up for only $4/month it’s possible to create a customised page with access to all pages that share a companies business ideas and allows active engagement with potential consumers. The $24/month plan is a popular choice for the business side with advanced design customisation, monetisation, and installation of third-party themes and plugins.
The reality for marketing
When you’re online, there is always a new consumer to look for, and an infinite number of consumers searching for products or services just like yours. Endless search results give people millions of options everyday for food, clothes, and other life necessities, and yours could be among them. Not being engaged in the social media world is the worst form of marketing. The hard truth is if you want your company to succeed, you have to step into the arena and show your strength against the criticisms of internet trolls.
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
Using The AdWords Editor
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…