Data-driven PPC agency.

Paid ads at every stage of your customer’s journey, with a laser-focus on maximum conversions.

See our work

Paid. Done right.

There’s good reason why we’re regarded as ‘The Paid’ agency in Australia – we have some of the most sought-after Google PPC, SEM and social advertising heads in the market. Getting paid advertising right’s an art. Our advice is always this: if you don’t have a technically adept strategy that incorporates targeted content funnels, re-marketing, email marketing and CRM integration – paid advertising can be an expensive, futile exercise.

As an agency, if we’re not constantly optimising, tracking and monitoring the strategy we create for you, we don’t deserve your business. It’s that simple.

Let our brand experience do the talking. We've worked with some of the best...

See our work

We love the PPC tech you use.

You embrace the latest and greatest in technology to power you business, so of course, we’ve worked with it before and know how to utilise it to deliver the greatest value and efficiency.

Chat with us

Don't just take our word for it...

“My company Sunteca has been with the [Clearwater] agency for some time now, the results they have achieved for us are astounding, we now have most of the 20 key words ranking on the first page, a big thanks to Ben, David and the team, keep up the good work.”

Richard Kraus
Director - Sunteca

“The team at [Clearwater] are a great resource to our business. They are always a pleasure to deal with and often go above and beyond to provide information and assistance.”

Tracy Stone
Local Area Marketing Manager - Hotondo Homes

“[Clearwater] actually deliver on what they promise. We have grown our online store and continue to do so thanks to these guys :)”

Jim Nankervis
Director -


PPC stand for pay-per-click, a digital advertising model that means advertisers pay every time one of their ads is clicked. The most popular forms of PPC advertising is through search engines e.g. Google, Bing, Yahoo.

There are a number of channels that use the PPC advertising model. Some of the most popular are:

  • Search Engines (Google, Bing, Yahoo)
  • Youtube
  • Google Display Network
  • Google Shopping
  • Social Ad Networks (FB, Instagram, LinkedIn, Pinterest)

The first thing to understand is that the price of each click is decided by an auction. This means the amount you pay for a click depends how many other people are bidding for the same keyword at the same time as you and what you decide to set your bid at.

Google allows you to set bid limits which mean you can choose how much you are willing to pay however this means you may miss out on potential clicks if you set your limit too low.

For example: If you set your bid to $2 per click and your competitors have a limit of $3 per click, you will likely receive less clicks during the more competitive auctions which may be the best time for your audience to convert.

This means it is really up to you how much you spend, but like any auction if you bid too low you may miss out. We use proven performance driven bidding strategies that focus on keywords that will get your business the best ROI.

No. Click through rates on PPC ads has never been higher, with Google making ad placement more dominant in search results and results show you can expect over 60% of people to click the ads when looking to buy online.

Yes. Local listing ads on google maps and location results are part of Google ads and work the same as any other PPC ad. If you have a physical store location this is a great way to boost clicks, phone calls and store visits for people searching in your area.

Yes. Google allows IP blocking of users that are repeatedly clicking your ads so they no longer show to them.

Your ads can appear at the top and bottom of search engine result pages (SERP’s). Search ads show above organic results and are the first thing users see. Your ads position in is determined by a number of factors including the keyword bid, quality score of your ad, landing page and relevance (determined by Google).

Different strategies can help you focus on better positioning in the results but you may spend more or appear less. Our strategies work to achieve the position that has the highest click through rate from your budget.

There are a number of key metrics that you can use to evaluate and measure performance of a PPC campaign. The easiest way is to leave this up to us as we have this all broken down in our easy to understand dashboards.

The key metrics to look out for to know if your campaign is performing well are:

CTR (Click through rate)
Understanding how often people click your ads when they appear will tell you what your missing out on and that you may want to test different ad copy or review the keywords you are bidding on.

Cost per click is important as large increases or decreases can mean you may need to refine your bidding strategy or review keywords that are blowing out your budget.

Cost per acquisition tracks the action on your website as conversions, it is crucial to understand how much your are spending per conversion (sales, leads, downloads) and if the ROI is positive.

ROAS (return on ad spend)
If you are an ecommerce website your main metric should be ROAS as this will tell you how much return you make for every $1 of ad spend.