Advertising is the key to practically everything that exists. Corporations didn’t appear out of thin air. And, as technology improves, so does the marketing. The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl. Videos made in Japan or the United Kingdom can be streamed from homes in Mexico. The world is internally connected through small wires that we never see. There has not been a better time to start a business than right now.

The question many can’t easily answer though is, ‘how do I get myself noticed?’ For a start-up company, it certainly isn’t easy. Unless you had a viral video or post, chances are not many people in the world will know you. The bigger reality is that people in your hometown aren’t even aware of your business ventures. Or if you’re a company that has existed for a while, but wants to boost your sales and gain more customers, unless you’re on top of trends, the possibility of having new people coming in droves is rather small.

A way that people have been working around this struggle is by doing more sponsorships and ads from well-known individuals to promote their content or service. You may have seen several on Instagram or even YouTube.

While sponsorships are a common appearance in more mainstream media, it isn’t accounted for as much with those more associated on the Internet. If this sounds like an interesting proposition, check out these suggestions for improving business promotions.

Use Internet ‘Celebrities’

The term ‘celebrity’ is used lightly since some find this term odd for someone just working off of social media, but it’s true nonetheless. YouTuber’s and Instagram personalities are becoming a much larger marketing tool for companies then others may think.

Typically, users who may work in the same field and trying to use these platforms to promote their own business may be inclined to promote another business that shares their ideals. For example, an Instagram fitness page will advertise workout clothing lines or equipment. It not only gives the promoter extra cash, and put themselves in the spotlight, but it gives the company a whole new demographic and follower base to interact with.

If You Like Them, Consider a Partnership

While an Instagram star may not have as many followers as a movie or music celebrity, they aren’t a lost cause. People that built their careers on social media will have followers that are loyal and trust them. It’s easy to get a person’s initial interest; it’s harder to continually bring them back. Because of this, they tend to have closer relationships with their viewers or followers.

Extending a partnership can open many doors for both the social media star and the company bringing them on board. The business has continuous promotions on a popular platform and the promoter gains more of an audience. It could even leave room for a new type of product to be developed between the two parties, adding another source of revenue and a chance for even more word of mouth advertising.

Offer Deals and Special Discounts

The words ‘free’ and ‘special offer’ are guaranteed to grab anyone’s attention. It’s probably the easiest way to bring in new customers and to keep repeat one’s coming back. A BOGO deal or giving a limited time special product with any purchase brings in easy money.

It’s unlikely a new customer will just give you business because it’s simply what they’re looking for. There has to be a reason that makes one company stand out from every other that exists. Restaurants will put out special coupons for a free appetiser or drink. They know it’s the best way to bring new customers in and give them a chance to try their food, instead of just hoping they’ll come in on their own.

Social media will always be used for branding and advertising, but there are those unaware of all the potential that remains. Boldly working more with digital marketing may be scary, considering the size of the Internet, but the failures just pave the way for better success.

Older
Recent Posts

3 Ways to Give Your PPC Performance A Serious Boost

Every digital marketing campaign requires a goal, so does PPC advertising. Without a defined, measurable goal, you have no chance of optimising your campaigns…

Read this

Tools to Make You A Digital Marketing Superstar

Choice is one of the best aspects of digital marketing. Apps, content, data, keywords and social media channels, all at your disposal, all the time, and you have to comprehend it all.

Read this

Maximise Your Sales Over The Holiday Period With Google Shopping

One of the newest features is automated feeds. Generating feeds can be, in some cases, a highly technical and tedious task for many retailers and ecommerce marketers.

Read this

4 Facebook Advertising Blunders to Avoid At All Costs

Social media advertising is money well spent, but only if you’re seeing amazing results. Unfortunately, many eCommerce enterprises lose money with Facebook advertising because they don’t know how to use it properly.

Read this

5 Typical Instagram Mistakes to Avoid

Instagram has become one of the business world’s go-to platforms. The social media platform currently has around 30 million active business profiles with small businesses making up the majority of Instagram business pages.

Read this

Google Ads Speculative And Experimental Medical Treatment Disproval Policy Violation

Australian businesses that offers new or recently approved medical treatments may have found Google ads have started getting disapproved…

Read this

What Is Google Shopping And Do I Need It?

Read this

Understanding The Contemporary Digital Marketing Funnel – Why You Need To Adopt It

Read this

What Is ‘Search/User Intent’ and How Google Interprets These for SEO

Read this

A Guide To Chatbot Sales Funnels

Read this

How To Write Blogs For SEO

Read this

Outreach For Link-Building – What Is It?

Read this

Client Interview – Hotondo Homes

We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things

Read this

Using The AdWords Editor

Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.

Read this

How To Build Effective Instagram Ad Campaign

As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.

Read this

Conversion Tips & Tricks: Optimising “Thank you” pages

Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.

Read this

Top 5 Digital Marketing Buzzwords you NEED to know in 2019

Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.

Read this

Let’s Chat About Chatbots

A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.

Read this

The 4 Best Ecommerce Platforms To Use In 2019

Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…

Read this

CRO and UX – A Match Made In Heaven?

As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…

Read this

Google’s Medic Update Fallout And How To Combat It

It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…

Read this

Why Your Content Strategy Isn’t Working And How To Fix It!

With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.

Read this

Get New Customers in a Snap of Your Fingers with Snapchat

Snapchat is so unique and different from other social media platforms, which gives it so much potential…

Read this

The Efficacy Of Contemporary Blogging

Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…

Read this

What Is Latent Semantic Indexing And How Can It Help My Website?

Read this

The Importance of Using #Hashtags

Now, more than ever, people are connecting around the globe through social media…

Read this

Marketing Strategy: New Year Tips

Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…

Read this

4 Ways Instagram Can Build a Business

Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.

Read this

Nine Blog Ideas for The Digital Marketing Blogger

A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…

Read this

Why The Success of Your Business Depends on Google Analytics

If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…

Read this

In 2018, Content Marketing is King

While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…

Read this

No Escape from the World Wide Web

Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…

Read this

10 reasons to Develop a Digital Marketing Strategy for Your Business

Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…

Read this

7 Ways Twitter is Vital for Digital Marketing

It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…

Read this