The digital age is continually growing as innovations in technology make it possible to better almost all functions of life. While that may seem like an exaggeration, it indeed isn’t. Now, more than ever, people are connecting around the globe through social media, email, and videos that allow anyone to view and comment on them.
With such a widespread development, it would make sense that companies take advantage of the tools that are basically at their fingertips. What some may find, especially for older businesses, is that figuring out the digital age requires a lot more attention than previously thought.
The term ‘millennial’ has been circulating for the past few years and there’s a good reason for it. Millennials are highly in tune with the changes that happen with technology, in some cases, almost overnight. Constantly being connected to the Internet leaves them able to know all the world’s information with the press of a button. They know the latest trends, terms, and yes, even marketing strategies that help put new businesses on the map. What is one of these strategies? The hashtag.
A hashtag is simply a word, string of words, or even a phrase, that is preceded by the hashtag symbol. It is used as a tool to get others searching for these hashtags to find any and all posts, pictures, or videos that contain the same hashtags.
Right away, you can see the benefit. Imagine, citizens in Japan, Italy, and Brazil, all seeing a post made from some teenager’s room in America. That is the impact these hashtags have. They mostly are seen on Instagram since it is a common tactic to jumpstart a person’s page, especially if they are trying to promote a personal business venture. If you put a hashtag in a regular search engine, however, you still will receive page after page from sites like Twitter, Facebook, and Tumblr that all feature the particular hashtag.
It seems easy enough to use, right? Well, wording is everything. Using the most popular searched words or something that’s trending will get more attention than some weird and creative idea you might have come up with. In this case, clever isn’t what will market a product, at least not quickly. It doesn’t seem like that would be the answer, but it’s best to understand that what isn’t fast and easy may never be seen by the majority. If you’re looking to use hashtags properly, then these tips can help.
Mobile Apps make connecting others with your brand easier than ever.
There’s an App for That!
Yes, as odd as that may seem, there are apps that will give you the most popular hashtags to use. Hashtag Generator, TagsForLikes, and Hashtags for Instagram, are just a few of the options you have at finding the best words. Some will show the relevant tags that are trending. This makes it easier when people search the hashtag to find your page and generate more followers and likes.
It can be that simple, too. Social media, like Twitter and Instagram, have features that allow users to search for what’s currently trending in the news, T.V., and online. The search will show all the pages using the hashtag and will even bring up articles that incorporate them. Instagram also has a small tool that, if you use a hashtag when posting a photo, it will show the number of times that particular one has been used, allowing for more mainstream or original content posting.
Know How Many You Want to Use
Sometimes too much isn’t a good thing. People don’t want to be overwhelmed by the amount of hashtags on a page. It might even turn a person off because it seems like too much boasting or just used to only grab attention. While you want to do this to a degree, you don’t want that to be a staple for a company.
Hashtags are just one of many marketing tools. It may seem like a simple idea, but properly using the hashtag method does take some consideration. That’s why it works to stick with what’s popular and frequently searched for. The individuality should come from the product or service, not just a post.
Client Interview – Hotondo Homes
Using The AdWords Editor
How To Build Effective Instagram Ad Campaign
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…