In essence, the Google AdWords Editor is a free application that is designed to provide offline Google Ad campaign management. Prior to the release of AdWords Editor, there was no alternative to access and manage campaigns without accessing the cloud AdWords platform via an internet connection.
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
There are various advantages of using the AdWords Editor, such as the ability to make changes in bulk and save considerable time. However, before you take to the application, here are a few pointers on how to use the AdWords Editor.
Downloading The Application And Campaign Data
Downloading the AdWords Editor is fairly easy. You access the applications download page and you’re good to go. The AdWords Editor is notorious for not having a startup shortcut being placed on your home screen and you may need a little patience through the installation process.
Once the entire campaign is right in front of your eyes, managing things becomes a tad bit easier. Clicking on the ‘Manage’ option in the bottom left corner of the application is your next step.
The preceding dialog box displays the word ‘Campaigns’ which is accompanied by the number of campaigns that you have created, displayed in parentheses.
Clicking on the ‘Campaigns’ will lead to a comprehensive table that analyses the different campaigns, bifurcated in different rows to give you a glimpse of your entire Ad operation.
You are good to go!
Fine-Tune Your Campaign
As you proceed to click on individual campaigns, a detailed overview of every campaign will pop up on your screen. This is where you put your creative and analytical skills to the test – the campaign editing pane.
From keywords to determining the maximum cost per click, this is where you tweak your campaign for maximum results without fearing failure. Why? Because these are local changes that are yet to be synchronised to the online ad platform.
So if you want to run the change by a superior before it actually ‘goes live’ the AdWords Editor provides the ability to do so. All they need to do is to log in to the AdWords Editor, and proceed to ‘check changes.’ From here the person can analyse what type of change was made, and the details regarding what changes were made.
The AdWords Editor provides an extensive, and comprehensive one-stop solution for all your AdWords account issues. It even makes adding and removing campaigns a matter of a few clicks.
Want to add a campaign? Just click the ‘Add Campaign’ button on the table top. A new row will be added to the existing campaigns. Edit the entire campaign information in one screen.
Removing a campaign is as easy. Click on the campaign you want to delete in the table. Then, click the “Remove” button at the top.
However, be wary of the ‘Remove’ button. The AdWords Editor won’t ask twice, as we have been accustomed to in other campaigns.
How To Write Blogs For SEO
Outreach For Link-Building – What Is It?
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…