When people think, blog, they may imagine a fourteen-year-old using one to narrate their woes in a bad PG-13 movie or a grown man trolling the latest Star War’s thread.

Blogs can sometimes receive a bad wrap, thanks to some rather off interpretations of what it takes to manage a successful one. And while the average college freshmen might have one to document their college experiences, the place where blogs can really make an impact is in the business world.

The right copywriters and editors are the backbone to all of it. Having ones that can write professionally and creatively helps complete digital marketing circle.
A business will have a better chance at gaining attention by incorporating as many advertising techniques as possible. It also proves you can be a strong competitor against the other companies offering the same products or services.

So, what are the benefits that people should be thinking about with blogs? Well, there are several actually.

Consumer Communication

Always important, but made so much better by blogging. It’s wrong to assume that no one will read them. Blogs are the perfect way to look at a business from a more personal standpoint.

While a blog is often tailored to address a certain type of reader, one’s for a business can give more freedom in terms of topics. Posts that offer comparison’s or share company data is inviting the customer to take a look at the other side of product marketing. They can be informative and engaging by paraphrasing articles related to the businesses field, like if Apple wrote a blog on the advancements in virtual reality.

Allowing the customer to comment and share on posts keeps them engaged. If they feel like they can contribute advice or suggestions to better something, they’ll be inclined to stick around longer. A great way would be to set up a poll with suggestions that customers can vote on for the next blog idea!

Creative Outlet for Advertising

No one gets excited over an informational Facebook post unless it involves debating about politics, usually. Besides, being creative can give the impression that a business is relatable. A good part of this depends on the type of audience a company looks to generate, but the phrasing, word choice, and topics are all important to the formula. The blog can include pictures, videos, interviews, or practically anything else. Diversity is what keeps interest.

Up-to-Date Company News Source

Now we’re getting into the serious side of blogs. Even if creativity isn’t you’re thing, it’s still necessary to keep current and potentially new consumers in the know about the company, what changes might happen, new products, and deals and offers. There should always be a link from other social media pages that connects back to the blog. Use sites like Facebook, Twitter, and Instagram to promote new posts by enticing consumers with a bit of what can be found if they went and read more. No one likes businesses that keep themselves in the dark.

Drive More Traffic to the Website

A post on Facebook from a business addresses everyone that may find it and read it. A blog post on a specific website creates a more personal relationship with the reader. People know about the popular sites and all the junk found on them. The best way a person can get a feel for a business is by visiting the actual website.

From that point on, despite knowing millions have been there, there’s still this sense of individualism. When you’re picking out the products, scrolling through the different pages, and taking your own personal time to learn about a company, a bond forms.

Blogs add to that. Consumers want to feel like they’re getting a piece of information that no one else knows. Make sure posts are made the same day at the same time. If it’s possible, provide an alert system to let people know when you posted.

The world has made it possible to receive an alert on your phone telling you your favourite celeb just posted a photo in the past .01 seconds. A not so flattering thing to understand is that people are nosy. So, take advantage of it.

Recent Posts

How To Write Blogs For SEO

Read this

Outreach For Link-Building – What Is It?

Read this

Client Interview – Hotondo Homes

We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things

Read this

Using The AdWords Editor

Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.

Read this

How To Build Effective Instagram Ad Campaign

As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.

Read this

Conversion Tips & Tricks: Optimising “Thank you” pages

Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.

Read this

Top 5 Digital Marketing Buzzwords you NEED to know in 2019

Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.

Read this

Let’s Chat About Chatbots

A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.

Read this

The 4 Best Ecommerce Platforms To Use In 2019

Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…

Read this

CRO and UX – A Match Made In Heaven?

As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…

Read this

Google’s Medic Update Fallout And How To Combat It

It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…

Read this

Why Your Content Strategy Isn’t Working And How To Fix It!

With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.

Read this

Get New Customers in a Snap of Your Fingers with Snapchat

Snapchat is so unique and different from other social media platforms, which gives it so much potential…

Read this

What Is Latent Semantic Indexing And How Can It Help My Website?

Read this

The Best Ways to Promote Businesses on Social Media

The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…

Read this

The Importance of Using #Hashtags

Now, more than ever, people are connecting around the globe through social media…

Read this

Marketing Strategy: New Year Tips

Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…

Read this

4 Ways Instagram Can Build a Business

Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.

Read this

Nine Blog Ideas for The Digital Marketing Blogger

A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…

Read this

Why The Success of Your Business Depends on Google Analytics

If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…

Read this

In 2018, Content Marketing is King

While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…

Read this

No Escape from the World Wide Web

Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…

Read this

10 reasons to Develop a Digital Marketing Strategy for Your Business

Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…

Read this

7 Ways Twitter is Vital for Digital Marketing

It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…

Read this