The recent trend in digital marketing is for people to promote the concept of “content is king” and if done correctly, it can be a fantastic strategy for your business. However, just because you are writing content and continually pushing it out to an audience, it doesn’t mean you and your business are going to benefit from this.
Here’s the simple fact – Over 440 million blogs exist online. With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another. The real question is, why would anyone read your content when there is so much already out there?
Do you ever feel like you’ve been posting consistent blogs all year with no return? Ever feel like you are just writing for the sake of it?
Gone are the days of identifying a popular term or keyword that you want to promote and simply writing a blog on it as it is almost CERTAIN that someone else will be doing the exact same thing. Take the search term “digital marketing tips” as an example, there are 531,000,000 results for this search alone:
On top of the competition involved in writing a blog similar to the above topic, everyone is writing the same thing and just structuring it slightly differently, meaning the content isn’t original and the same overused message is being delivered.
So how do you differentiate your content strategy to be able to compete these days?
Be personal. Share your unique life experiences and make the reader understand what is happening your world. By tying in personal experiences to your content, you will notice that the content itself is more transparent to the audience and you will avoid recycled information.
Also try to avoid generic headlines like “the 7 newest technologies in digital marketing” as headlines. These have been used to death and tend to lose a sense of authenticity to your audience.
So how do I identify unique topics to write about?
One of the best tools for identifying trendy topics is Google Trends. Google Trends is amazing as you can filter industry, location and time frame:
By identifying unique trends in data, you are able to find interesting topics and then put your personal spin on them, ensuring that you have a commonly searched topic that will be relatable to your audience.
Plenty of people are using this tactic, but at least this gives you a head start on particular topics that you can see trending in the right direction and promote some blog ideas.
So what now?
Get out of the habit of pushing out content for the sake of it and have a good think about what your audience wants to hear. Utilise different content experiences like video or audio and create some unique perspectives on the industry you are working in.
The marketing world is moving away from flashy tactics and buzzy headlines and is demanding properly thought out content that adds value to the audience, so it is vital that you start to shift your approach to content marketing.
Put yourself in your customers shoes, would you read a recycled article that has been delivered by 30 other competitors? I don’t think so…
If you need help with your content strategy, get in touch with Clearwater.
How To Write Blogs For SEO
Outreach For Link-Building – What Is It?
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
Using The AdWords Editor
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…