We’re a human powered team, here to amplify your existing capabilities.

ABOUT US
We’re a digital marketing and transformation agency first and foremost – but we’re also the culmination of a love of art and tech culture, with a native passion for data and business.

This love for modern technology and art underpins everything we do and is the reason we’re here.

We bring these passions together under one roof as a unifying strategic and creative force. A mash-up of creatives and tech geeks. It works. Data and creativity. Human and machine. Don’t think ‘left brain, right brain’ – think ‘one brain’.

The result? Greater market share with a deepening and scaling your audience relationships. The delivery of immediate performance improvement, resulting in sustained, long-term business growth.

WE WORK WITH
We do our best work with established organisations, in the domains of:

• Ecommerce businesses
• Service based businesses
• Retail businesses
• Franchise head offices
• Education providers
• Government agencies/departments
• Not-for-profit organisations
• High growth SaaS companies
• B2B organisations

Industry-defining digital marketing & creative. Since 2012.

We help you bring your goals and vision to life by consistently providing market-leading performance, brought together with exceptional customer service.

01   Experience
14+
YEARS IN BUSINESS
02   Sentiment
100+
POSITIVE ONLINE REVIEWS
Verified, in aggregate.
03   Recognition
13+
INDUSTRY AWARDS
With 70+ Finalist Nominations

Founders / Leaders

Glenn founded the company in 2012. He is a strategic leader, creative thinker, and problem-solver with a deep understanding of business growth and digital innovation. Glenn has achieved his vision for Clearwater; a team that is the culmination of a love of art and tech culture, and a passion for data and business. These passions are brought together under one roof as a “unification” of strategic and creative forces.

GLENN LOCKWOOD
Founder & Director

Dim is a natural born leader with 17+ years experience in digital marketing. Having previously lead one of the most successful digital teams in Australia, Dim now leads our strategic thinking, innovation and is responsible for the delivery, execution and management of our digital services. As a technical strategist and corporate polymath, he plays a key role in bringing the “unification” vision to life.

DIM APOSTOLOVSKI
General Manager
SOCIAL COMMITMENT
We believe in the power of diverse perspectives, fostering a culture where every unique talent thrives.
We champion sustainable growth, ensuring business success goes hand-in-hand with a flourishing planet and society.
Read our full DEI and ESG statements on our Culture page
WE SUPPORT

Whether probono or paid, we seek out and work with causes that resonate with our core values.

Clearwater have been a trusted partner of the University of Melbourne for over three years now. I believe that is testament to the depth of knowledge, strategy & service across Search & Social we have benefited from in that time. Not only has their expertise delivered strong, measurable business outcomes for the organisation – the relationship formed through their personalised approach to partnerships & account management has made a considerable impact in an industry scarce of value based operators.

CHRIS PARKES
Director, Marketing and Communications;
Asia Communications Strategy Lead
AWARDS

We’ve been winning awards back to back for several years in a row. We’re highly decorated on a global scale and respected amongst our peers.

AWARDS
See more awards

The journey so far

2012
Clearwater began as one person with one vision. Founded by Glenn Lockwood, the agency started in search, driven by curiosity and conviction that marketing could be both creative and measurable. One human, one vision, setting the foundation for everything to come.
2015
We evolved beyond organic search into something much bigger. The evolution to a multi-channel performance and creative agency brought together two forces: data and design, logic and imagination. Clearwater became a place where strategy met storytelling — and growth became an art form.
2018
Momentum turned into movement. With a growing team and growing ambition, we built a new headquarters in Cremorne, Victoria — a space designed from the ground up to reflect who we are: modern, collaborative, and intentionally crafted. Creativity had found its new home base.
2019
Dim Apostolovski joined Clearwater as General Manager, bringing a career defined by scale, precision, and leadership. Having guided large digital delivery teams and enterprise operations, he now drives our strategic execution — bridging creativity with systems thinking to engineer growth that lasts - and earn the Clearwater team multiple accolades in the years to come.
2020
The first national spotlight. Clearwater earned recognition at the SEMrush Search Awards — proof that our approach worked. It wasn’t just about campaigns or clicks; it was about creating real impact. This moment clearly marked our place on Australia’s national digital stage.
2021
We took the stage beyond borders. Clearwater’s “Best PPC Campaign” win at the APAC Search Awards marked our first regional recognition. It was validation that our ideas could scale, our strategy could travel, and our work could lead across the entire Asia-Pacific region.
2023
A global stage. Paris. Clearwater took home a Global Search Award, joining the ranks of the world’s best. From a one-person idea to an internationally recognized agency — our story had gone global, without ever losing the human pulse that started it all.
2026+
The next era is one of intelligence and invention. We’re expanding our AI capabilities, developing custom tools, and continuing to merge creative intuition with data precision. The future of marketing isn’t automated — it’s augmented. And Clearwater is building it, one idea at a time.
Learn more about us on our Culture page

Get in touch

We’d love to hear about your needs.

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