Transformative digital marketing
Want a digital marketing agency that will transform your business? Speak to one of our digital marketing strategists and find out how.
Powered by data, fuelled by passion
Clearwater will partner with you to translate your digital goals and objectives into business growth and online success.
Our agency’s philosophy is simple. We want to understand your business, your goals, your customers and audience, as well as you do.
Powered by data and fuelled by passion, our commitment is to become an integral part of your business and a trusted and valued partner. Our digital marketing agency is outcome based, not service lead, resulting in the right channels, platforms and approach for your business.
Our Melbourne based team is committed to delivering transformative digital marketing performance and management for our clients and partners.
Digital success starts with a plan, a vision, and the capability, focus and commitment of a team that can bring it to life.
Awareness
Introduce your brand, products or service to your target audience for the first time. Create initial recognition and put your brand on their radar.
Interest
Now your target audience is aware of your brand, it’s time to drive them down the funnel to take further interest in your brand. Nurture and build a closer relationship, familiarity and affinity to your brand.
Consideration
Your audience is in the decision making stage, considering to make a purchase or taking specific action. Your messaging is moving towards stronger and more specific call to actions.
Action
Your audience has taken action towards becoming customers or clients. Depending on your business model, this could be an online purchase, an enquiry form completion or arranging an appointment.
Digital marketing services
Digital Strategy
- Marketing strategy
- Campaign audits
- Digital transformation
- Consultation & management
- Competitor analysis
- eCommerce marketing
- Lead generation
- Marketing integration
- Data & analytics
SEO
- SEO management
- Audits & reviews
- Strategy & consultation
- Data & analytics
- Technical implementation
- Backlink assessment
- Penalty review & recovery
- CMS platform migration
- Software & tool integration
PPC
- PPC management
- Technical implementation
- Strategy & consultation
- Reviews & audits
- Multi-platform expertise
- Data & analytics
- Creative & content
- Multi-channel integration
- Google Ads & Microsoft Ads
Social
- Social media management
- Social media advertising
- Strategy & consultation
- Design & creative
- Funnel creation
- Multi-platform sepcialisation
- Multi-channel integration
- Facebook, Instagram, YouTube
Multi-channel marketing campaigns
A multi-channel marketing approach can produce incredibly effectively campaigns by increasing brand reach, audience engagement and creating a consistent experience and messaging with your target audience for each stage of the customer journey.
This can include search engines, social networks and email for online channels and TV and radio for offline channels, providing a unified approach.
Whether it’s driving brand awareness, creating interesting, improving brand engagement and customer loyalty or driving more sales and leads, multi-channel marketing will typically deliver better results, performance and ROI.
Partnering with a multi-channel digital marketing company will lead to more meaningful data & insights, greater opportunities and understanding of your target audience and customers.
Australia’s number one and world-leading university.
Australia’s largest solar provider.
One of the world’s largest health and fitness club chains.
One of Asia's largest online maternity fashion brands.
Transformative digital marketing services for Australian businesses, large and small.
FAQs
What is a full-service Digital Marketing Agency?
A full-service digital agency offers a complete suite of digital marketing services under the one roof. This includes SEO, SEM, Social Advertising, CRO, web design and development and a range of other complimentary online marketing services.
By offering the full range of services, it allows the agency to recommend the most effective strategy rather than being limited by their offering. They can then integrate the services, leveraging data from each to ensure the budgets and strategy are optimised to achieve the business goals and objectives that have been set.
How do you use data to drive campaign performance & success?
As a data-driven digital agency, we use data to hypothesise, strategise, execute and optimise our digital campaigns. We have in-house data & analytics experts who collaborate with our marketing strategy team to build high performing campaigns that unlock opportunities and remove barriers.
This data allows us to make educated decisions and ensure the campaigns get the best possible return-on-investment for our clients.
How much does digital marketing cost?
Depending on the service and the scope, pricing can vary significantly. The geographical scope, target audience size and level of competition all contribute to the final costs. There is no ‘one size fits all’ and each campaign should be tailored to your specific business goals and objectives.
For a tailored campaign, talking to one of our digital strategists in Melbourne is the best starting point and it will help you understand what costs will be involved and what is the best option for your predetermined budget.
Custom Reporting, Insights & Analysis
We provided custom reporting for our digital marketing campaigns. Our reports integrate multiple channels and platforms to provide campaign performance & tracking, insights and opportunities. Whether it’s organic search, PPC, social media or email marketing, our reports provide data and metrics that measure campaign performance & success in one report.
Our specialists use many industry renowned tools for campaign analysis, marketing research and competitor analysis. We translate data & analytics into digital strategies that will provide you a clear digital marketing campaign & plan that will drive your business growth and online success.