Pinterest is an unconventional social media channel. Despite users still being able to post and share images and videos, it dominates its own information & inspirational corner. Users frequent the platform to stumble upon new products, services, ideas, tips and more, each bookmarked into a personalised collection, yet still able to connect with family and friends.
Pinterest has leveraged this niche to grow to nearly 450 million active monthly users worldwide. What’s more, Pinterest offers a range of free and paid advertising tools, which, when used in unison, can deliver three times the conversions and twice the ROI on ad spend than simply utilising paid ads alone.
As with any other social media channel, the key to a successful Pinterest ads campaign is a strategy built around an understanding of a target audience and their use of the platform.
Whether you are still experimenting with Pinterest or searching for specialist help to boost your performance, Clearwater is ready to partner with your brand. Our team will work alongside yours to become intimately familiar with your objectives, industry, and clients. This will enable us to develop a tailored campaign best suited to achieving success. This could be through building brand awareness and followers, promoting more engagement, generating direct conversions and enquiries, or a combination of them all.
The benefits of Pinterest ads include:
- Reach millions of potential customers
- Specific ad targeting with keywords, demographics & more
- Promote both physical & digital products/services
- Multiple ad formats for experimentation, optimisation & virtual utilisation
- High click-through rate (CTR)
- Drive traffic to websites, blogs & landing pages
- Build brand awareness and generate leads
- Performance tracking & analytical tools
Pinterest offers a variety of ad types to choose from, each with its own unique benefits. These include:
These pins are all about giving users ideas and inspiration. They usually take the form of a series of images or video segments including a description with more information, ideal for demonstrations or ‘how-to’s.
As the name suggests, these pins let users try products before they buy them. This is a great way to increase engagement and conversions, as it allows users to get a feel for the product using ever-improving augmented reality technology.
Collection ads are reserved for mobile users alone, which constitutes about 82%. They are made up of a single large video or image with 3 further supporting images. Once selected, they show up to 24 further images on a detail page.
Carousel ads are similar to collection ads in that they include multiple images or videos. However, they differ in that each image or video can link to a different page on your website. This is a great way to showcase various products or services in one ad and drive traffic to multiple pages on your website.
Promoted pins are regular pins that businesses pay to have seen by more people (also known as ‘boosting’. They look like any other pin but are given preferential placement in users’ feeds to increase the visibility of your content and reach a wider audience.
Shopping ads are designed to showcase products and drive traffic to e-commerce websites. They include an image, price, product description, and a link to the product page.
Pinterest is a highly visual platform, which makes it perfect for promoting your brand and products. By creating beautiful pins and boards, you can increase your brand’s visibility and get noticed by potential customers.
Pinterest has hundreds of millions of active users, allowing you to reach a wide audience with your advertising campaigns. With the right targeting options, you can ensure your ads are seen by people interested in what you offer.
If you include a link to your website in your Pinterest ads, you can drive traffic directly to your site. This is a great way to increase your website’s traffic and potentially generate leads and sales.
Pinterest advertising is a cost-effective way to promote your business. You can set a daily budget and only pay when someone clicks on your ad, so you can control your spending. Plus, with the right strategy, you can get a lot of bang for your buck with Pinterest ads.
When working with Clearwater as your Pinterest advertising agency, we handle every element of your campaigns. From managing targeted ads and shopping catalogues, to landing page optimisation and performance tracking and reporting,
we take the information learned throughout your strategy sessions to deliver tailored content that builds awareness for your brand, engagement from your audience, and conversion from excited customers.