Performance
Wilson Parking now outranks and outperforms its competitors across hundreds of targeted locations in what is a fiercely competitive space.
Show me the key metrics!
Our modus operandi has always been inherently simple: help our clients consistently outperform the market and give them unrivalled competitive advantage. So let the numbers do the talking. Take your pick!
+30%Increase in revenue year on year
Wilson Parking
Australia’s largest car parking and vehicle storage provider.
The challenge
Wilson’s organic search visibility was being severely undermined by its complex, custom-built website, which also featured tricky location search functionality.
The solution
We recommended a raft of major changes to the website as a temporary solution until Wilson builds a new website platform. These included optimising the location search functionality, as well implementing a comprehensive backlink-building strategy.
The results
15+New position #1 keywords
University of Melbourne
Australia’s number one and world-leading university.
The challenge
The lack of governance and optimisation of the University’s multiple websites, subdomains and web assets was severely undermining its organic search visibility – against the backdrop of an increasingly competitive online space with universities both around Australia and the world vying for student enrolments.
The solution
We created a robust strategic foundation for managing and optimising organic search and website conversion across the University’s array of digital assets. We were also given unprecedented free reign over the website architecture design and strategy, and have worked hand-in-hand with its dedicated team of in-house developers to implement everything at each stage along the way.
The results
Performance
We significantly improved search-engine rankings in Australia and targeted Asian locations for all courses offered, as well as interstate rankings within Australia.
36%+Increase in organic traffic
Anytime Fitness
One of the world’s largest health and fitness club chains.
The challenge
Launch and manage the global gym behemoth’s organic presence across a number targeted new locations around Australia, while having to work within the franchise brand’s heavily locked-down custom CRM, which has limited SEO capabilities, and drive membership uptake in a saturated market.
The solution
We devised and employed a comprehensive off-site strategy with Maps and consistent NAP/Citations deployment. This allowed us to work around the CRM’s limitations and, in turn, drive significant results.
The results
Performance
We helped Anytime Fitness reach a significant number of people across each individual gym location to drive brand awareness and membership uptake.
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746%Increase in organic traffic
Original Ugg Boots
The internationally renowned Australian ugg boot brand.
The challenge
Take the brand’s enormously successful retail operation and footprint within Australia and increase its online presence on a global level, as well as convert website traffic much more effectively to drive online sales.
The solution
We developed and implemented a wider globalised digital strategy that comprised a highly targeted global SEO strategy, a heavily customised back-link strategy and optimising the Ugg Boot website’s underlying user experience, all the while providing accurate, transparent conversion tracking and reporting at every step along the way.
The results
Performance
We helped Ugg Boots significantly increase brand awareness around the globe and spark an increase in online sales.
+200%Increase in sales YoY from expo event
Mustela
One of the world’s leading baby and pregnancy skin care brands.
The challenge
Cut through the noise of targeted social platforms within a hugely competitive online retail space to drive brand and product advocacy, help Mustela exceed its product sales’ KPIs and grow the brand’s social-media footprint.
The solution
We developed an in-depth social media strategy that maximised key influencer relationships, encouraged and leveraged new user-generated content and built brand awareness at every given turn. As part of this, we also oversaw new product photography, digital design, production and the the development of new video assets to push out through targeted social platforms and channels.
The results
Performance
As demonstrated in the above statistics, we significantly increased the Mustela brand reach and helped it exceed its sales targets.
+63%Increase in Instagram followers
One of Asia's largest online maternity fashion brands.
The challenge
Design highly creative, curated content to help the leading online maternity fashion brand cut through in one of retail’s most competitive industries to reach more customers and drive more sales.
The solution
We developed a targeted content strategy that incorporated new marketing initiatives that were rolled out across the core business and driven through social media. As part of this, we oversaw curated product photography and videos, developed targeted blog content, as well as dynamic product feeds and advertising through Facebook.
The results
Performance
We achieved huge increases in overall brand reach, resulting in a sustained increase in followers, light and deep engagement, and significantly grew its website email subscriber list.
19+Front page positions
True Value Solar
Australia’s largest solar provider.
The challenge
Expand the brand’s organic SEO presence in top-three positions in every major Australian city, as well as increase its social media footprint.
The solution
We worked with True Value Solar inside out to develop and implement a comprehensive SEO strategy. This included significantly improving accuracy of visitor and lead-conversion tracking, painstakingly removing a wide range of undesirable backlinks and references, developing a new look and feel and user experience through its new website, including the development of highly targeted, state-by-state landing pages and a comprehensive suite of additional online content.
We also bolted onto the company’s internal resources and integrated with a wide range of major stakeholders and sponsors along the way, including the AFL, Essendon Football Club and Melbourne Renegades cricket team.
The results
Performance
Not only did we exceed the initial brief of helping True Value Solar hit top-three positions in each major city, we also drove a massive increase in interstate enquiries.
+120%Increase in Facebook fans
University of Melbourne
Australia’s number one and world-leading university.
The challenge
Help the University’s Faculty of Business and Economics target, reach and engage prospective international students to enrol in both its new and existing business degrees, as well as grow brand awareness around the globe.
The solution
We devised and implemented both an end-to-end social media content strategy and a highly targeted advertising campaign. Strategy aside, this incorporated creative development, design, optimisation and split testing ad groups, as well as ongoing measuring, reporting and community management. As part of this ongoing strategy, more recently we developed targeted digital course guide downloads, email capturing and nurturing, and oversaw advertising for the Faculty’s new online course offerings.
The results
Performance
We helped the University significantly expand its social media footprint, in turn increasing brand awareness and international student enrolments.
356+New potential student leads
La Trobe University
Online courses delivered by Didasko.
The challenge
Drive awareness and new student enrolments against the backdrop of the University’s rapidly expanded online, IT and business courses after it partnered with the world-leading online education provider, Didasko.
The solution
We launched a hugely successful Instagram advertising campaign, coupled with heavily optimised landing pages, to drive and generate student enrolment conversions. We also provided transparent tracking, reporting and constant optimisation of both the campaign and landing pages at every stage along the way.
The results
7M+Unique ad impressions
Collarts
Revered creative industry education provider, otherwise known as the Australian College of the Arts.
The challenge
Deliver more leads and Open Day registrations for the Australian College of the Arts, resurrect the College’s underperforming social media activities and build a robust foundation for all conversion data from scratch.
The solution
We developed highly targeted, end-to-end advertising campaigns across Facebook and Instagram – and completely restructured the College website’s conversion tracking and streamlined integration with its dedicated CRM.
We also tapped into Snapchat’s ad platform launch at the time too, as part of the wider strategy. In fact, we were one of the first Australian agencies to leverage the platform’s full capabilities, working hand-in-hand with Snapchat along the way.
The results
Performance
We exceeded the initial brief – and then some – generating huge volumes of website traffic and delivering a record number of leads and registrations for Collarts. We also helped Snapchat fine tune its underlying platform and iron out a raft of bugs as part of the process.
#1Position "home builders" & "house builders"
Hotondo Homes
Australia’s largest home builder network, with 84 franchisees nationwide.
The challenge
The company’s website had major architectural issues, particularly its automated geo-targeting features, which was undermining its strategic push to grow its franchise base.
The solution
Firstly, we worked closely with Hotondo Homes to completely overhaul and restructure its website’s underlying architecture – to ensure it was no longer penalised by Google for duplicate pages. We then rolled out one of the industry’s largest-ever SEO campaigns, targeting a sizeable number of individual suburbs and locations. Using our industry-leading proprietary software, we were also able to gain traction for highly valuable generic search terms such as ‘home builder’, ’new homes’ and ‘new home designs’ in addition to localised keyword rankings.
The results
Performance
The campaign was hugely successful and has since helped Hotondo Homes exponentially grow its franchise base.
+33%Increase in organic traffic within 6 months
A leading, Melbourne-based registered training provider.
The challenge
Increase conversion rates to help drive much more targeted leads, while reducing the College’s previously high cost per conversation, as well as getting its marketers up to speed with data analysis and technical knowledge of the Google AdWords platform.
The solution
Firstly, we completely rebuilt the College’s conversion tracking and analytics to ensure accuracy of data. In turn, we created an inherently simple, easy-to-understand reporting method that allows internal marketers to accurately interpret and convey data to the College’s board and optimise all PPC activities.
The results
+368%Increase in interstate queries
Murray-Darling Basin Authority
The Federal Government’s dedicated body for managing the Murray-Darling Basin.
The challenge
The Authority’s dated website framework and lack of a content strategy was undermining organic search traffic and, in turn, its ability to generate awareness among schools – an ongoing key objective for the body.
The solution
We recommended and implemented a highly targeted, SEO-optimised content and production strategy – including how that would integrate with the Authority’s social-media activities – in conjunction with a comprehensive SEO overhaul across the entire website.
The results
Performance
We helped grow the Authority’s organic search traffic and reach to significantly increase awareness amongst schools over the course of the campaign.
198%Increase in conversions
The Derm Lab
A Melbourne-based skin specialist clinic.
The challenge
Help a recently launched, entrepreneurial skin clinic with no PPC strategy as such and limited marketing experience rapidly expand its small customer base, as well as drive greater brand awareness to steal market share from more established players in the space.
The solution
As part of an ongoing strategy, we took the business’ existing Google Ads account and completely restructured and optimised it.
The results
Performance
The strategy drove an exponential increase in enquiries and bookings. So much so that The Derm Lab was able to expand its service offering well ahead of schedule, as the increase in bookings allowed the business to purchase new machinery and employ more staff.
