Collarts

Record-high student enrollments through social media advertising for Australia’s leading entertainment & arts education provider.

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Background

Collarts are the industry-leading creative industry education provider (Australian College of the Arts Pty Ltd), with a 30 year history as a trusted education provider.

The revered multi-campus independent tertiary education college sought to resurrect the College’s underperforming paid media activities, embrace new platforms and build a robust foundation for all conversion data from scratch.

Campaign summary

Objectives

Objectives
  • Market a wide range of arts and entertainment course offerings.
  • Expand the business into multiple physical locations with as many high-quality students as possible.
  • Plan and develop an omnichannel strategy to garner new leads with laster-targeted cohorts across: Google search ads, retargeting, Facebook, Instagram, YouTube and Snapchat.
  • Generate as many new opt-ins through the PDF Course Guide download program as possible and convert them into registrants for campus open-days.
  • Ensure our initial SEO successes were continued through the planning, design and launch phases of multiple iterations of their WordPress website, and eventually into a major website CMS change to HubSpot.

Strategy

Strategy
  • Developed highly targeted, end-to-end advertising campaigns across paid channels (Google, Facebook, Instagram, YouTube, Snapchat).
  • Work seamlessly with the client’s marketing team and web developers to ensure that SEO was at the forefront of design and launch of new websites.
  • Became early-adopters of the Snapchat ad platform, tapping into it’s full platform’s full capabilities, working hand-in-hand Snapchat as beta-testers for Snapchat.
  • Completely restructured the client’s website conversion tracking and did so again when a HubSpot CMS and HubSpot CRM transition took place.
  • Integration of all ad platforms, web forms and tracking technologies with their new HubSpot CRM.

Outcomes

Outcomes
  • Business expanded from one single campus location to four separate physical campuses.
  • Collarts acquired the well-established Mercer School of Design, further expanding it’s entertainment-focused education offering into Interior Design, Decoration and Styling.
  • A single campaign (among many) generated 958 course guide brochure downloads, converting into 314 open-day student enrolments.

 

Key outcomes

A SINGLE CAMPAIGN YIELDED

958

Course brochure downloads

WHICH RESULTED IN

314

Open-day student registrations

OUR RELATIONSHIP SPANNING

5+

Years of partnership

Clearwater has demonstrated a knowledge of our audience and of us as a business, with the ability to move, change and pivot mid campaign if we need to.
Jesse Howes Campaign Marketing Manager - COLLARTS

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61%

increase in new enquiries PoP

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$14.6M

Total funds raised

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