Old El Paso

Old El Paso approached Clearwater to elevate its Australian social media presence across Instagram, Facebook, and TikTok – with the goal of increasing engagement, strengthening community connection, and growing brand visibility through platform-fit, utility-driven content.

While Old El Paso is a well-known household brand, its social presence needed a strategic refresh to better align with evolving platform algorithms and consumer expectations. Key challenges included creating content that resonated beyond traditional promotions and finding ways to drive engagement through utility and authenticity, while being relevant to the Australian market.

A balance of high-end creative with delicious, lifestyle-driven content, including recipe inspiration, timely seasonal moments, and influencer collaborations. We led collaborator campaigns and hype-driven NPD launches to grow reach and engagement.