Play on.
Co-Founded by AFL legend Neale Daniher in 2014, FightMND was established with the ambition of finding effective treatments and ultimately a cure for Motor Neurone Disease (MND).
Every year since 2014 they have been the mouthpiece and platform for Australians wanting to take on the ‘The Beast’ that is MND.
In 2021 FightMND reached out to Clearwater to see if we could facilitate in supporting their campaign objective in achieving a record year of money raised for the charity in 2021. We were quick to say “absolutely”!
Our objective was to support FightMND’s internal team and deliver a digital advertising strategy to drive online merchandise sales and donations in the lead up to the Big Freeze event at the MCG, ultimately with the goal of achieving a record breaking year for total money raised.
- Increase organic website traffic by 30% within 6 months (year on year)
- Increase online leads and enquires by 30% within 6 months (year on year)
- Reduce media spend waste across paid channels by 20% within 6 months (year on year)
- Reduced cost per acquisition across paid channels by 20% within 6 months (year on year)
- Improve goal conversion rates by 30% within 6 months (year on year)
- Best-practice SEO site migration and hosting migration across web assets and properties
- Improve organic search rankings and performance for commercial and transactional based keywords
- Expansion of organic search geolocation targeting (nationwide)
- Improve website user experience with CRO recommendations across service touch points
- Reduce paid media click wastage and improve transactional keyword targeting and performance
- Increased organic traffic by 35% within 6 months (year on year)
- Increased online enquires and leads by 215% within 6 months (year on year)
- Improved goal conversion rates by 254% within 6 months (year on year)
- Reduced paid media spend by 29% within 6 months (year on year)
- Reduced cost per acquisition on paid channels by 23% within 6 months (year on year)
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