Improve your visibility, increase your revenue with Google Shopping.
Transforming ecommerce
Google shopping provides a platform to improve the visibility and accessibly of your online business. The power and benefits of the platform can help you transform your ecommerce business by providing a channel that offers marketers the ability to target their audience with “purchase” intent.
Google shopping listings offer more than traditional text based ads, consisting of images (thumbnails of products), headline, price, product rating and brand name. Moreover, these listings appear at the top of the search results providing greater visibility for your brand.
Clearwater provides campaigns that blend strategic, technical and creative flair to maximise your ROAS and boost your eCommerce revenue.
Dominate the digital shelf: Leading Google Shopping ads management for maximum visibility and performance.
Google Shopping Ads place your products directly in front of actively searching customers. By showcasing product images, prices, and merchant information, you attract high-intent traffic ready to purchase. This focused visibility leads to more qualified leads and ultimately boosts your conversion rates, making it a powerful channel for driving sales growth.
Visually engaging product listings with prices in Google Shopping often achieve higher click-through rates compared to text ads. Competition and quality scores influence cost-per-click (CPC), and strategic optimization can lead to lower average CPC while attracting more qualified clicks from users actively looking to buy your products.
Compared to traditional search campaigns, Google Shopping offers a streamlined setup process leveraging your existing product feed. While optimization is key, the initial setup and ongoing management of product data and campaign structure can be more efficient, freeing up valuable marketing time and resources.
Google Shopping enhances the user experience by displaying product images and key details upfront. This visual format allows shoppers to quickly assess products, compare options, and click on listings that match their needs and aesthetic preferences, leading to a more satisfying and efficient shopping journey.
Users engaging with Google Shopping Ads typically have a strong purchase intent. They are actively searching for specific products, and the provided visual and pricing information helps them make informed decisions. This focus on product-centric searches delivers more qualified traffic with a higher likelihood of conversion.
Google Shopping often displays multiple product listings from various retailers for a single search query. This prominent placement above or alongside organic results increases your brand's visibility and provides multiple opportunities to capture the attention of potential customers within the search engine results page.
Display remarketing provides the ability to target and market those users who have visited your website by utilising the Google display network. These ads are displayed on Google or its partner websites referred to as the Google Display network. Typically, this will be in the form of banner advertising and other strategically placed ads to maximise click through rate and visibility.
Dynamic remarketing allows you to target users that have visited your site by remarketing with ads of content or products that are most likely to interest your audience based on what they have viewed previously on your website. This includes includes any previous product purchases, demographics and top selling products and offers.
Video remarketing allows you to show personalised ads to users across platforms such as Youtube and video partner sites based on their interests and interactions with your videos or channel. This can be a very cost effective channel and provides visibility and exposure to your brand across millions of users of the network.
Clearwater will provide effective optimisation of all your shopping listings. We ensure that your listings are relevant to your target audience leading to a better return on ad spend, conversion rates and ultimately online sales and revenue.
Partnering with an agency can allow you to focus on your business and inject both strategic, technical and creative capability into your business and marketing campaigns in a cost effective manner.
This includes; Google Shopping account setup, feed creation and optimisation, bid management, campaign management, monitoring and comprehensive performance reporting.
