New position
#1 keywords

See our work

An SEO Agency.
Minus the BS.

We build the SEO foundations to get you ranking – and keep you there. Period.

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Far from typical.

We’re the antithesis of your typical SEO agency – we preach what we practice.

Hence why our domains have been ranking longer than anyone for ’SEO’ keywords, in Australia. The reason is twofold. One, we have some of the most advanced proprietary SEO systems and software in the market. Two, from sheer experience, our team knows SEO inside out – and then some.

Oh, and you’ll never find us trying to lock you into a set-and-forget ongoing contract. That’s not our style – everything is performance-based to keep things honest.


SEO and search visibility.

Rankings? Yes, but not exactly…Whilst many agencies focus primarily on the movements of a few keywords, it’s important to remember that with an effective SEO strategy, many keywords, not just the ones being tracked will also improve in rankings. This is often evident when looking into the organic traffic movements of a campaign, that being just traffic directly from SEO.

There often is a disproportionate increase in traffic compared to the search volume of the keywords being tracked. With that being said, organic traffic and organic conversions (enquires, phone call etc) are the best measure of a campaigns success.

The SEO nitty gritty.

When we look deeper into the technical aspect of SEO, we can break it down into two key areas. On-site SEO (also known as on-page SEO) and Off-site SEO (also known as off-page and link-building). On-page refers to practically anything that can be changed within the source code of a website. This includes URL structure, meta data, heading tag structure, content and more. Whilst many agencies claim there are extensive changes and quite often lead prospective clients to believe there are critical ‘doomsday’ errors, On-page is relatively simple, doesn’t take long to and there is very much a ‘right way’ to implement it. Once it’s implemented, it’s monitored using custom and third-party tools and rarely is changed unless there is a change in keywords being targeted.


Speak with an SEO technician – not a salesman.

How we work with you…



1. Exhibit

Typically, the very first thing we do is offer a casual walk-through. Here, the intent is talk you through tangible SEO results we’ve delivered for some of Australia’s largest brands., just to give you an idea of the kind of  SEO results you can expect by engaging us.


2. Analyse

This part of the SEO process is critical. It’s where we take a deep dive into your business and brand. For us, it’s an inside-out approach. If we form a deep understanding of your business model, your products and services, your customer demographics, your competitors, the better placed we are to help you outperform the market for SEO. All this is critical in developing a tailored SEO strategy that will tangibly deliver upon your business’ objectives.


3. Forecast

Once we know the playing field, we then start to map out timeframes and set realistic expectations, both for you and for us. SEO is typically a long game. We’d rather under promise and over deliver in a shorter timeframe than over promise and under deliver, which is precisely what so many snake-oil-salesman SEO agencies that are purely focused on making a quick buck at your expense do.


4. Deploy

Ultimately, deployment is guided by the timeframes we’ve mapped out with you. This where the proverbial rubber starts to hit the road – we start implementing all the key strategic elements to start the process of getting your site ranking.


5. Measure

We’re not a set-and-forget kind of agency. Once we’ve started rolling out the various strategic elements to start getting you ranking, we then constantly monitor traffic, conversions and rankings to optimise your ongoing SEO strategy, as well as identify additional areas for growth and conversions.

We then constantly monitor traffic, conversions and rankings to optimise your ongoing strategy to drive further growth.


6. Educate

A big thing for us is education. Sure, we’re more than happy to do all the work for you for as long as you need us to. But we’re equally happy to ensure your marketing team or relevant people get up to speed to keep on top of reporting, which is something we do in person or over the phone – whichever works best for you.

We've driven positive SEO results for the brands you know...

See our work

Growth we’ve driven, from SEO.


Highly competitive keywords in position #1


Months maintaining our rankings


New position 1 keywords


Increase in revenue year on year


New organic visits generated within 12 months


Target keywords on front page


Position “home builders” &

“house builders”


New page 1 positions tracked


New top 3 positions tracked


Position increases across all targeted keywords


Increase in organic traffic


Targeted keywords in top 2 positions


Increase in organic interstate enquiries


Front page positions


Top 3 positions


Increase in organic traffic


of target keywords on front page


of target keywords in top 3


Increase in interstate queries


Increase in average session duration


In non-branded organic visits

Growth we’ve driven, from SEO.

Australia’s number one and world-leading university.

See case study

Australia’s largest car parking and vehicle storage provider.

See case study

Australia’s largest home builder network, with 84 franchisees nationwide.

See case study

One of the world’s largest health and fitness club chains.

See case study

Australia’s largest solar provider.

See case study

The internationally renowned Australian ugg boot brand.

See case study

The Federal Government’s dedicated body for managing the Murray-Darling Basin.

See case study

Don't just take our word for it...

“Clearwater have been a trusted partner of the University of Melbourne for over three years now. Not only has their expertise delivered strong, measurable business outcomes for the organisation - the relationship formed through their personalised approach to partnerships has made a considerable impact in an industry scarce of valued based operators.”

Chris Parkes
Director, Marketing and Communications; Asia Communications Strategy Lead

“Over the years we have tried a number of SEO companies but none have delivered the response or results that we are now experiencing from Clearwater Agency. Jarlam Australia Pty. Ltd. has grown significantly in the last 12 months with the help of Ben and David delivering old fashioned customer service, values and results! Keep up the great work guys!”

Jim Hamilton
Managing Director at Jarlam

“Since changing over to Clearwater at the start of 2018 our company has achieved significant growth in our SEO campaign’s, in fact almost doubling our results from last year. Whether it be SEO, Social or Design the support, feedback and reporting we have had from the Clearwater team has been first class.”

Mark Gibbens
General Manager of Business Operations at bestchance

Check out all our Google Reviews for more true experiences from real clients that have had amazing results.

We know your
tech stack.

Our tech team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.

Chat with us

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