SEO agency
capturing traffic that converts.

Get your free SEO strategy session from an award-winning specialist, at Australia's highest-rated agency.

  • 60 minute strategy call
  • Full SEO audit & strategy review
  • Monthly activity plan (what we'll do)
Award-Winning SEO Services

We turn the technical into tangible, real world results that extend far beyond the traditional search agency approach of keywords and organic search rankings. We measure our performance by the metrics that matters, the growth and success of your business.

Our bespoke approach and process ensures we align your business goals and objectives to deliver organic performance that translates into the growth and success of your business online.

Our philosophy is simple. We believe that digital success starts with a vision, a plan, and the capability and commitment of a partner that can bring it to life.

Powered by data, fuelled by passion, we are not your traditional agency. Our SEO strategists and campaign specialists in Melbourne will partner with you, providing exceptional digital capability, campaign management and performance.

Complex Simplicity
We bring the pieces together

Since our inception, our team has refined our processes to offer a streamlined customer journey that leads to success.

From initial discovery sessions where we take the time to learn the ins-and-outs of your business, objectives and brand; to developing a custom-built strategy that maximises available resources to launch your SEO campaigns; to undertaking the ongoing technical and creative actions that improves your digital presence; we leave no stone unturned, and give our clients the best chance at reaching their full potential online.

We will help you

Be found by customers and clients who need you. Create optimised content ready to engage them.

Follow targeted insights to generate more qualified leads that boost your revenue to new heights. And most importantly, get started with a free SEO strategy session from one of Melbourne’s leading SEO agencies.

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Dedicated SEO Specialists Working On Your Campaign

How you get to the top of search engine results pages is just as important as getting there. With committed SEO specialists who understand your business crafting your campaigns from the very start, you will build an enviable reputation and highlighted visibility of your offerings, generating a consistent stream of qualified traffic.

We are your business partners, and so apply our decades of combined experience to utilise all the capabilities available to frame your digital presence in the best light for Google & Bing’s algorithms to find.

Goal-Orientated Results

Being the number one ranking site is certainly an achievement, but how does it really improve your business? Is anyone searching for the keywords you’re ranking for? Are your customers? And if so, are they clicking through and being engaged by the content and user experience you make available on your website?

We cultivate comprehensive strategies that go beyond ranking strings of keywords, and instead work towards achieving the specific goals you have set for your business.

Building brand awareness in new markets, improving monthly transactions – whatever the desire, we put the plan together to make it happen.

Success starts with your vision

Our On-page focal points
SEO specialists will use the term on-page to refer to elements of a website. These includes factors such content, architecture and code. Performance factors include speed, security and best practice coding for search engine visibility. These factors contribute to a strategy and are what an SEO company will work towards improving.

One of the most impactful ranking factors is “content”. When we talk content we are referring to areas such as quality, uniqueness, freshness, content depth and the inclusion of target keywords.


When we explore website “architecture” we are essentially referring to how your site has been built. This includes performance factors such as speed, security (https), mobile responsiveness (smartphones & tablets). It also refers URL structure as well as best practice implementation of redirects and canonicals.


This is the code/language that is used to bring web pages to life for web browsers and provide search engines the ability to understand and determine elements on a website. This includes titles, descriptions, structure and headings.

Our Off-page cornerstones
An SEO company will use the term off-page to refer to external factors of the website itself. These factors are typically outside the control of a webmaster, this can include backlinks. Backlinks are links pointing from one site to another.

A critical search engine optimisation element that determines organic search performance is “trust” level. These factors include domain authority (including links, shares), user engagement, referring to how website visitors engage and interact with your site. Finally, reputation, this being the authority of a website within its given market/category.


When we discuss links we refer to a “link” from one website to another. The goal is to acquire links of value such as those from trusted websites. This in turn, will build domain authority.


This explores areas such as country and locality of a users search. User experience is a critical element here that looks at a how users interact with the site. This ties into user “intent” and how closely a page matches the intent of search queries.

Local organic search
Unlocking the potential of local search

Did you know that 30% of all mobile searches contain a location query with 76% of users searching with their smart phones visiting a nearby business within a day? Local provides businesses with more than location based visibility. Platforms such as Google My Business allow businesses to build brand awareness, credibility and provide users with access to reviews and other critical business information via Google Maps. Don’t overlook the power of local search, the reach and the opportunities it can provide to grow your business online.

Google maps is still being underutilised

The brilliant Google My Business is a tool provided by Google to allow business owners to list their business online for free. These listings results are referred to as Google Maps. These are the results you will see for location based searches that typically appear at the top of the organic search results. Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where all the work begins. Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. Our team will ensure that your listing and website is optimised to maximise your organic visibility, rankings and local SEO performance.

Benefits include:
  • Google My Business is free & improves your online visibility
  • Improves credibility and trustworthiness
  • Google My Business improves your SEO
  • Provides potential customers and clients reviews of your business
  • Helps customers gain insights to your business
  • Google My Business offers the ability to create a website for your business, if you don’t have one
  • Improves website click-through rates and user engagement
  • Generate more leads and sales, online & offline
  • Optimise for voice search – 75% of all voice search results are based on the top 3 Google search results such as Google Maps
How it’s done
Our SEO process
Digital success begins with understanding your business and your journey. In discovery, we learn about your business goals, objectives and brand. We go beyond keywords and rankings by creating bespoke campaigns to deliver your digital goals. As your agency, we benchmark your organic performance, identifying opportunities and core focus areas.
We will benchmark your organic search performance, business goals, discuss your challenges and pain points and develop a strategy that aligns with your core objectives. We provide a roadmap, connecting the technical into real world, practical marketing campaigns to achieve your business goals & targets.
During this stage, our organic search specialists team in Melbourne will implement & make technical changes on your website. These changes are typically changes under the hood (back end) that do not effect the design and user experience of your website. We focus on core ranking principles and follow best-practice on-site guidelines to improve organic search results.
Core principles are testing, analysing, tracking and reporting. We continually track and measure expected organic results to determine if adjustments and changes are required. With this, we provide you with clear and concise campaign reporting to measure your marketing performance and ours.
Powered by data & fuelled by passion, we are an agency transforming Australian businesses.
Trusted by brands large & small
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Your questions answered
Common questions

Millions of online users are entering queries into search engines like Google and Microsoft Bing every second to find the answers to their needs. SEO is the tactical strategies combined with modifications to your website in order to attract search engines to post your business higher on results pages.

The closer your website falls to the number one spot on a search engine, the more traffic it will receive. To do this, SEO ensures your online presence is relevant to your niche and packed with authority for algorithms to decide you are the most logical answer to a user’s query. This is an ongoing pursuit with a constant need for content refreshment and maintenance of technical elements, such as building referral links from other reputable industry sources.

Does your business have a website? If the answer is yes, then you should be using SEO. There are varying degrees of investment you can make when creating strategies, but at least having some search component within your marketing strategy is crucial to obtain healthy traffic month to month and achieve online success. Regardless of your business size or industry, visitors to your websites that are organic (i.e. they did not come from paid advertising) stand to offer greater return on investment for businesses. The key is to develop a flexible, well-maintained campaign that works for you.

When done right, a search campaign can thrust your website and landing pages in front of target audience right when they are looking for your offerings. Websites on the top of Google’s results pages receive an average click-through rate of over 30%, which is 10 times higher than those in the tenth spot. A smart initial investment in the correct strategies can therefore complement various content marketing efforts, such as website content, articles, social media and more, to get your site ranked higher, generating a healthy stream of qualified traffic engaging with your business. This builds brand awareness, interest, consideration, and eventual conversions at an accelerated rate.

Search engines aren’t new, and neither is SEO. Over the decades experts have tried everything to boost the ranking positions of their websites, meaning it is now an extremely competitive industry, rewarding only the savviest strategies. If you want real success with SEO, you need to partner with an agency who can not only craft these winning strategies but continue to do so as algorithms and best practice methodologies evolve.

Always ask questions to assess the depth of prospective agencies. While you might not be an expert, learn how those potentially handling your campaign will improve your rankings and attract qualified content. Avoid shallow pitches built around building links and churning out content. That stopped being effective a decade ago. You want to receive an initial audit/analysis, where the agency takes the time to understand your goals and builds a campaign to achieve them. Lastly, look at how they rank themselves, or the results from some of their clients.

The cost of a campaign will depend on the level of investment required by you and your agency in order to achieve your goals. Every business is different, targeting a range of keywords, competing in a variety of industry niches – as unique strategies will be needed to generate the amount of qualified traffic to your website, it is best to first understand the scope of work involved and match budgets to those workloads.

SEO is a game of patience, refinement, and every business starts from a different position. Fortunately, we have a proven systems at Clearwater that deliver a flexible, effective approach to ranking your website – fast. We begin with a comprehensive study to learn everything about your business, goals, and existing online presence to identify your opportunities and develop a bespoke strategy. Once we have confirmed the roadmap and budget, we then get busy building authority within your niche. As Google’s algorithm requires time to assess a website’s worth, it could take consistent efforts over the next 3, 6 or even 12 months to get you up and ranking. This might seem like an age, but once our team garner some strong momentum for your brand, the return on investment can be exponential well into the future. Your dedicated account manager will be walking you through each milestone along the roadmap, partnered with fully transparent reporting on your campaign for a clear representation of return on investment.

Absolutely! Ecommerce websites don’t have a brick-and-mortar premises to garner a healthy amount of foot traffic and rely so heavily on SEO in order to attract the majority of their online traffic. Our specialists at Clearwater have an unrivalled depth of skill and experience building online businesses through campaigns using a variety of ecommerce platforms, including Shopify, Magneto, BigCommerce and more!

Yes – technically. There is no license required to operate an SEO campaign, and as there are hundreds of tactics that can be undertaken to improve your ranking on search engines, there certainly is plenty one can try themselves.

Given how the world has shifted more online than ever, however, and SEO has become so competitive across every industry, generating serious leads and revenue can prove difficult when doing it yourself. SEO companies spend all day, every day, experimenting and researching tactics to improve websites in the eyes of search engines to rank them higher. Algorithm updates and best practice methodologies are constantly evolving to make the experience better for users which need to be respected and perfected (quickly). To make the most out of your budget, it is unlikely you can see the same scale of success when keeping SEO in-house with a distracted, part-time focus.

A key part of a successful SEO campaign is building referral links back to your website from others with high authority in the eyes of Google. It boils down to relationship building; creating a network of bloggers, industry partners, and other reputable sites to help develop your exposure. The way the search engine sees a link is that if someone with considerably higher authority chooses to create a backlink on their website leading to yours, they must be referring to another reputable source, building your authority by association. Our team of specialists include tailored link building and outreach strategies into your wider SEO campaign to develop these connections that reward you with rankings into the future.

Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

The Clearwater team comprises of specialists with a wealth of industry experience and skill behind them. We have been in the game since the beginning, seeing how strategies and best practice methodologies have evolved, and having the capabilities to apply winning campaigns with the flexibility to grow to meet Google’s ever-changing algorithm. And we do this by using only approved strategies – we do not risk campaigns with strategies that try and squeeze some quick wins on campaigns (and then receive harsh penalties wiping out all potential benefits for the future). We lay the foundations for a profile Google loves, with a focus not just on keyword rankings or link building, but in developing campaigns set to generate high volumes of qualified traffic that are looking to convert with your business. Its why we have cultivated a perfect 5.0 score in Google reviews!

SEO case studies
Organic growth we’ve driven. In numbers.
increase in online bookings across 400 locations
Wilson Parking

Australia's largest car parking and vehicle storage provider.

Increase in organic traffic
Anytime Fitness

One of the world's largest health and fitness club chains.

Increase in organic traffic
Original Ugg Boots

Internationally renowned Australian ugg boot brand.

Tech Expertise
We know your tech stack
Our Melbourne team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.
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Expect more growth and more transparency when working with Clearwater.

Get a technical audit plus a one-hour consultation with an award-winning organic search strategist.

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Can’t wait? We’re ready to talk now. tel 1300 796 122