Performance
We significantly improved search-engine rankings in Australia and targeted Asian locations for all courses offered, as well as interstate rankings within Australia.
15+
New position
#1 keywords
An SEO Agency.
Minus the BS.
We build the SEO foundations to get you ranking – and keep you there. Period.
We've driven positive SEO results for the brands you know...
Don't just take our word for it...
“Clearwater have been a trusted partner of the University of Melbourne for over three years now. Not only has their expertise delivered strong, measurable business outcomes for the organisation - the relationship formed through their personalised approach to partnerships has made a considerable impact in an industry scarce of valued based operators.”
“Over the years we have tried a number of SEO companies but none have delivered the response or results that we are now experiencing from Clearwater Agency. Jarlam Australia Pty. Ltd. has grown significantly in the last 12 months with the help of Ben and David delivering old fashioned customer service, values and results! Keep up the great work guys!”
“Since changing over to Clearwater at the start of 2018 our company has achieved significant growth in our SEO campaign’s, in fact almost doubling our results from last year. Whether it be SEO, Social or Design the support, feedback and reporting we have had from the Clearwater team has been first class.”
Check out all our Google Reviews for more true experiences from real clients that have had amazing results.
How we work with you.
1. Exhibit
Typically, the very first thing we do is offer a casual walk-through. Here, the intent is talk you through tangible SEO results we’ve delivered for some of Australia’s largest brands., just to give you an idea of the kind of SEO results you can expect by engaging us.
2. Analyse
This part of the SEO process is critical. It’s where we take a deep dive into your business and brand. For us, it’s an inside-out approach. If we form a deep understanding of your business model, your products and services, your customer demographics, your competitors, the better placed we are to help you outperform the market for SEO. All this is critical in developing a tailored SEO strategy that will tangibly deliver upon your business’ objectives.
3. Forecast
Once we know the playing field, we then start to map out timeframes and set realistic expectations, both for you and for us. SEO is typically a long game. We’d rather under promise and over deliver in a shorter timeframe than over promise and under deliver, which is precisely what so many snake-oil-salesman SEO agencies that are purely focused on making a quick buck at your expense do.
4. Deploy
Ultimately, deployment is guided by the timeframes we’ve mapped out with you. This where the proverbial rubber starts to hit the road – we start implementing all the key strategic elements to start the process of getting your site ranking.
5. Measure
We’re not a set-and-forget kind of agency. Once we’ve started rolling out the various strategic elements to start getting you ranking, we then constantly monitor traffic, conversions and rankings to optimise your ongoing SEO strategy, as well as identify additional areas for growth and conversions.
We then constantly monitor traffic, conversions and rankings to optimise your ongoing strategy to drive further growth.
6. Educate
A big thing for us is education. Sure, we’re more than happy to do all the work for you for as long as you need us to. But we’re equally happy to ensure your marketing team or relevant people get up to speed to keep on top of reporting, which is something we do in person or over the phone – whichever works best for you.
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SEO FAQs
SEO, or Search Engine Optimisation, is the process of optimising a website to improve the search visibility on search engines such as Google. Most search engines provide guidelines around how to get the best performance in their index, or search results. By following these guidelines and through strenuous testing and experience, we work to gain advantage over your competitors.
At first many SEO practises may seem simple. This includes creating an effective site structure, optimisation of the page titles and using well-written and structured content. Despite this, SEO can prove to be extremely challenging and resource intensive. For most businesses, doing their own SEO can prove fruitless.
When we look deeper into the technical aspect of SEO, we can break it down into two key areas. On-site SEO (also known as on-page SEO) and off-site SEO (also known as off-page and link-building).
On-page refers to practically anything that can be changed within the source code of a website. This includes URL structure, meta data, heading tag structure, content and more.
When it comes to on-page SEO, many SEO agencies claim there are extensive changes and quite often lead prospective clients to believe there are critical ‘doomsday’ errors. This can be misleading as on-page is relatively simple, doesn’t take long to and there is very much a ‘right way’ to implement it. Once it’s implemented, it’s monitored using custom and third-party tools and rarely is changed. It may be changed but only usually when there is a change in keywords being targeted or major changes to Google guidelines.
The first step we take after consultation with you, is a careful analysis of your website for any technical issues. Some technical issues are simple to fix, others more complex, but almost all can prevent us from ranking the website.
These kind of checks include things such as duplicate content, broken links (404/403 errors), thin content and various other checks. Once a site is deemed sufficient, we then move on to keyword research.
The basis of good keyword research lies in the consultation with the client. Clients know their customers and business best, so we always look to learn more about the ideal customer and areas of growth in the business and industry. Once this is established, we use a combination of competitor analysis and a range of custom and third-party tools. This information and these tools are used to determine search trends, search volumes and current rankings for your business. From here, we begin to build a list of recommended keywords.
Keywords determine the strategy and implementation of both the on-page SEO and link-building from this point.
Keywords are always confirmed prior to engagement and are unanimously agreed on. This is an important point as many agencies who offer ‘guarantees’ on results rely on choosing low-volume and competition keywords to meet them.
Link-building involves building ‘links’, also known as hyperlinks to the domain we are doing SEO on. Whilst at first this sounds simple, it’s crucial this process is meticulously planned and measured regularly. Not only do Google and other search engines take into account the source of the link, but also factors such as how it links to your website and to what page. In short, the more authority, the better the search visibility. Over time we work to not only maintain, but to increase the authority of the website and pages we are trying to rank. The more competitive the keywords, the more authority or link-building required.
Many agencies have ‘out of the box’ link-building strategies. In many cases, they replicate these strategies across all of their clients or use outsourced and automated link-building to cut costs and time. But, in almost all circumstances this results in poor results. Another common method is using many low-quality links to make up the authority required, rather than focusing on quality. A small number of high authority links is always preferred as it reduces the likely hood of triggering an algorithmic penalty from search engines.
Some agencies don’t build links. This is a concern. Almost all reputable agencies will agree that link-building is critical to the success of a campaign. Agencies who don’t link-build, generally don’t as they don’t have the expertise. Don’t be fooled into thinking it’s ‘black’-hat’ as these agencies claim – If care is taken, reputable sources and methods are used and it’s monitored, it’s highly effective.
Our link-building methods are custom to all websites we work with and can change based on client and domain requirements. Get in touch to find out more.
Our campaigns are results-based. This means client retention is solely based on performance and client experience. We back our ability to not only get your website ranking, but deliver organic growth in traffic and conversions.
At the start of each SEO campaign, we outline key deliverables, KPI’s and timeframes. This ensures we set expectations for both parties and have common goals to work towards.
This method has proven successful for us, as we have a range of impressive SEO case studies and client testimonials. If you would like to see more, please ask.
Many SEO agencies focus primarily on the movements of a handful of keywords and that’s it. It’s important to remember that with an effective SEO strategy, many keywords, not just the ones being tracked will also improve in rankings. This is evident when looking into the organic traffic movements of a campaign, that being just traffic directly from SEO. There often is a disproportionate increase in traffic compared to the search volume of the keywords being tracked. With that being said, organic traffic and organic conversions (enquires, phone call etc) are the best measure of a campaigns success.
With years of being in the industry, one common problem we hear people have with other SEO agencies is that the reporting is insufficient or in some cases, non-existent.
We rely on our reporting to demonstrate the value we bring, so reporting is highly-important not only to our clients, but to us.
Our reporting tool integrated with Google Analytics, Search Console, MyBusiness, Ads and more. This provides us a platform for highly custom reporting for each individual client with features to help determine desktop and mobile search independently. Get in touch for a sample report and demo.
Real SEO services
We say it now and we’ll continue saying it; we’re the real deal when it comes to SEO. That means real reporting, real Australian-based SEO technicians and real results.
Clearwater Agency are a well-established and respected leader in the Australian SEO marketplace, but hey don’t ask us – Our case studies and client testimonials speak for themselves!
Our campaigns are uniquely designed around your business requirements and structured to rapidly accelerate your businesses growth.
University of Melbourne
Australia’s number one and world-leading university.
The challenge
The lack of governance and optimisation of the University’s multiple websites, subdomains and web assets was severely undermining its organic search visibility – against the backdrop of an increasingly competitive online space with universities both around Australia and the world vying for student enrolments.
The solution
We created a robust strategic foundation for managing and optimising organic search and website conversion across the University’s array of digital assets. We were also given unprecedented free reign over the website architecture design and strategy, and have worked hand-in-hand with its dedicated team of in-house developers to implement everything at each stage along the way.
The results
Wilson Parking
Australia’s largest car parking and vehicle storage provider.
The challenge
Wilson’s organic search visibility was being severely undermined by its complex, custom-built website, which also featured tricky location search functionality.
The solution
We recommended a raft of major changes to the website as a temporary solution until Wilson builds a new website platform. These included optimising the location search functionality, as well implementing a comprehensive backlink-building strategy.
The results
Performance
Wilson Parking now outranks and outperforms its competitors across hundreds of targeted locations in what is a fiercely competitive space.
Hotondo Homes
Australia’s largest home builder network, with 84 franchisees nationwide.
The challenge
The company’s website had major architectural issues, particularly its automated geo-targeting features, which was undermining its strategic push to grow its franchise base.
The solution
Firstly, we worked closely with Hotondo Homes to completely overhaul and restructure its website’s underlying architecture – to ensure it was no longer penalised by Google for duplicate pages. We then rolled out one of the industry’s largest-ever SEO campaigns, targeting a sizeable number of individual suburbs and locations. Using our industry-leading proprietary software, we were also able to gain traction for highly valuable generic search terms such as ‘home builder’, ’new homes’ and ‘new home designs’ in addition to localised keyword rankings.
The results
Performance
The campaign was hugely successful and has since helped Hotondo Homes exponentially grow its franchise base.
Anytime Fitness
One of the world’s largest health and fitness club chains.
The challenge
Launch and manage the global gym behemoth’s organic presence across a number targeted new locations around Australia, while having to work within the franchise brand’s heavily locked-down custom CRM, which has limited SEO capabilities, and drive membership uptake in a saturated market.
The solution
We devised and employed a comprehensive off-site strategy with Maps and consistent NAP/Citations deployment. This allowed us to work around the CRM’s limitations and, in turn, drive significant results.
The results
Performance
We helped Anytime Fitness reach a significant number of people across each individual gym location to drive brand awareness and membership uptake.
View more work
True Value Solar
Australia’s largest solar provider.
The challenge
Expand the brand’s organic SEO presence in top-three positions in every major Australian city, as well as increase its social media footprint.
The solution
We worked with True Value Solar inside out to develop and implement a comprehensive SEO strategy. This included significantly improving accuracy of visitor and lead-conversion tracking, painstakingly removing a wide range of undesirable backlinks and references, developing a new look and feel and user experience through its new website, including the development of highly targeted, state-by-state landing pages and a comprehensive suite of additional online content.
We also bolted onto the company’s internal resources and integrated with a wide range of major stakeholders and sponsors along the way, including the AFL, Essendon Football Club and Melbourne Renegades cricket team.
The results
Performance
Not only did we exceed the initial brief of helping True Value Solar hit top-three positions in each major city, we also drove a massive increase in interstate enquiries.
Original Ugg Boots
The internationally renowned Australian ugg boot brand.
The challenge
Take the brand’s enormously successful retail operation and footprint within Australia and increase its online presence on a global level, as well as convert website traffic much more effectively to drive online sales.
The solution
We developed and implemented a wider globalised digital strategy that comprised a highly targeted global SEO strategy, a heavily customised back-link strategy and optimising the Ugg Boot website’s underlying user experience, all the while providing accurate, transparent conversion tracking and reporting at every step along the way.
The results
Performance
We helped Ugg Boots significantly increase brand awareness around the globe and spark an increase in online sales.
Murray-Darling Basin Authority
The Federal Government’s dedicated body for managing the Murray-Darling Basin.
The challenge
The Authority’s dated website framework and lack of a content strategy was undermining organic search traffic and, in turn, its ability to generate awareness among schools – an ongoing key objective for the body.
The solution
We recommended and implemented a highly targeted, SEO-optimised content and production strategy – including how that would integrate with the Authority’s social-media activities – in conjunction with a comprehensive SEO overhaul across the entire website.
The results
Performance
We helped grow the Authority’s organic search traffic and reach to significantly increase awareness amongst schools over the course of the campaign.
Google Rating
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