SEO agency capturing traffic that converts.
Powered by data & fuelled by passion, we are an agency transforming Australian businesses, large & small. Want a SEO campaign that captures highly targeted traffic to drive more sales or leads? Speak to one of our Melbourne-based specialists to learn how.
Digital success starts with your vision
We turn the technical into tangible, real world results that extend far beyond the traditional SEO agency approach of keywords and organic search rankings. We measure our performance by the metrics that matters, the growth and success of your business.
Our bespoke approach and process ensures we align your business goals and objectives to deliver organic performance that translates into the growth and success of your business online. Our philosophy is simple. We believe that digital success starts with a vision, a plan, and the capability and commitment of a partner that can bring it to life.
Powered by data, fuelled by passion, we are not your traditional search engine optimisation agency. Our SEO strategists and campaign specialists in Melbourne will partner with you, providing exceptional digital capability, campaign management and performance.
Our SEO Process
1. Discovery
Digital success begins with understanding your business and your journey.
In discovery, we learn about your business goals, objectives and brand. We go beyond keywords and rankings by creating bespoke campaigns to deliver your digital goals.
As your SEO agency, we benchmark your SEO and organic performance, identifying opportunities and core focus areas.
2. Strategy
We will benchmark your organic search performance, business goals, discuss your challenges and pain points and develop a strategy that aligns with your core objectives.
We provide a roadmap, connecting the technical into real world, practical marketing campaigns to achieve your business goals & targets.
3. Implementation
During this stage, our organic search specialists team in Melbourne will implement & make technical changes on your website.
These changes are typically changes under the hood (back end) that do not effect the design and user experience of your website.
We focus on core ranking principles and follow best-practice on-site guidelines to improve organic search results.
4. Reporting
Core principles are testing, analysing, tracking and reporting.
We continually track and measure expected organic results to determine if adjustments and changes are required.
With this, we provide you with clear and concise campaign reporting to measure your marketing performance and ours.
On-page
A search engine optimisation agency will use the term on-page to refer to elements of a website. These includes factors such content, architecture and code. Performance factors include speed, security and best practice coding for search engine visibility. These factors contribute to a SEO strategy and are what an SEO company will work towards improving.
Content
One of the most impactful ranking factors is “content”. When we talk content we are referring to areas such as quality, uniqueness, freshness, content depth and the inclusion of target keywords.
Architecture
When we explore website “architecture” we are essentially referring to how your site has been built. This includes performance factors such as speed, security (https), mobile responsiveness (smartphones & tablets). It also refers URL structure as well as best practice implementation of redirects and canonicals.
Code
This is the code/language that is used to bring webpages to life for web browsers and provide search engines the ability to understand and determine elements on a website. This includes titles, descriptions, structure and headings.
Off-page
An SEO company will use the term off-page to refer to external factors of the website itself. These factors are typically outside the control of a webmaster, this can include backlinks. Backlinks are links pointing from one site to another.
Trust
A critical search engine optimisation element that determines organic search performance is “trust” level. These factors include domain authority (including links, shares), user engagement, referring to how website visitors engage and interact with your site. Finally, reputation, this being the authority of a website within its given market/category.
Links
When we discuss links we refer to a “link” from one website to another. The goal is to acquire links of value such as those from trusted websites. This in turn, will build domain authority.
User
This explores areas such as country and locality of a users search. User experience is a critical element here that looks at a how users interact with the site. This ties into user “intent” and how closely a page matches the intent of search queries.
Harness Local SEO
Local search engine optimisation refers to search engine optimisation that targets your audience based on location and proximity of your business to their search queries. The process effectively targets local customers and prospective clients, providing one of the most cost effective and powerful forms on online marketing for your business.
Local search is the foundation of a successful online campaign, connecting your business, brand and audience via organic presence and visibility in location based search results.
Are you just starting with local organic search or looking for an agency to drive more online enquires, leads and sales? Clearwater will partner with you to provide strategic and technical capability to harness the potential of local search for your business.
Unlock the potential of local search
Did you know that 30% of all mobile searches contain a location query with 76% of users searching with their smart phones visiting a nearby business within a day?
Local provides businesses with more than location based visibility. Platforms such as Google My Business allow businesses to build brand awareness, credibility and provide users with access to reviews and other critical business information via Google Maps.
Don’t overlook the power of local search, the reach and the opportunities it can provide to grow your business online.
Google My Business is a tool provided by Google to allow business owners to list their business online for free. These listings results are referred to as Google Maps. These are the results you will see for location based searches that typically appear at the top of the organic search results.
Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where search engine optimisation begins.
Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. Our team will ensure that your listing and website is optimised to maximise your organic visibility, rankings and local SEO performance.
Whether you are looking to validate your online presence, build brand awareness or attract leads, enquires and sales, Google My Business is one of the most cost effective options to do so.
- Google My Business is free & improves your online visibility
- Improves credibility and trustworthiness
- Google My Business
improves your SEO (not just your local SEO) - Provides potential customers and clients reviews of your business
- Helps customers gain insights to your business
- Google My Business offers the ability to create a website for your business, if you don’t have one
- Improves website click-through rates and user engagement
- Generate more leads and sales, online & offline
- Optimise for voice search – 75% of all voice search results are based on the top 3 Google search results such as Google Maps
We bring the pieces together
There are no secrets or “magical” techniques for achieving SEO success. Much like puzzle pieces, our SEO agency services are the culmination and science of aligning and bringing core ranking factors and elements together. When these pieces are effectively assembled it provides a framework for achieving short, medium and long term success.
When core ranking factors and elements do not align effectively, it can lead to poor organic performance.
Whilst these elements can be reviewed, assessed and improved in isolation, they must be bought together in order to achieve optimal results. Much like a runner will focus on their stride, posture and breathing when racing, this approach provides a scientific and data driven approach for achieving organic success.
Our SEO team will bring these core pieces together and understand that your business is unique. This holistic approach provides sustainable performance improvements, tangible deliverables and a roadmap to achieve your digital goals & objectives.
Paul Schiff – Angel Hair Extensions
An SEO company for Australian businesses, large and small.
We know your tech stack.
Our Melbourne team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.
FAQs
What is SEO & Organic Search?
Organic search results refer to the websites ranking on a search engine that are listed freely. The “terms” used when conducting a search are called “keywords”. Unlike the Google search results that are listed with “Ad” that appear at the top and bottom of search results and queries, organic results are determined by Google’s ranking algorithms.
By focusing on core ranking factors that determine the rankings of a website in the Google search results, we can in turn influence the ranking of your website in the search results.
We work closely with you to determine your key focus services / products as well as the location(s) of your target audience. Once determined, we establish a set of campaign keywords and terms to actively target to improve your organic rankings in Google.
What is Local Search & Google My Business
Google My Business is a tool provided by Google to allow business owners to list their business online for free. Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where search engine optimisation begins.
Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. On mobile devices it provides click to call functionality straight from the search results.
Currently, it is estimated that over 75% of all voice search results that are initiated on voice device such as Google Home are based on the top 3 search Google search results (desktop/mobile).
Whether on foot or using in-car voice activated searches, ensuring your Google My Business listing and website is optimised for local, mobile and voice search is essential.
How are SEO results achieved?
Search engine optimisation is an on-going process that focus on two key areas. These are referred to as, “on-site” and “off-site” factors. On-site factors refer to on-going technical optimisation of your website. Off-site factors refer to factors that influence your organic search results and domain authority.
This may include your Google My Business listing, business listings & citations as well as links from other websites to yours, often referred to as “backlinks”.
Our specialist team will examine and optimise technical elements of your website and known search ranking factors. This include, page speed and performance, content quality & relevancy, site architecture and structure as well as dozens of other elements that influence organic search results.
Who will be managing my SEO campaign?
Your campaign will be managed by one of our dedicated digital marketing specialists. Our campaign managers are here every step of the way to ensure we understand you and your business, goals and target audience. From your initial call and through the growth of your business, our team is committed to providing expectational customer service and management.
Your campaign manager will coordinate and project manage resources, key deliverables and timelines to ensure campaign goals and milestones are achieved.
Our team will provide you with a monthly performance update (phone) by taking you through key performance metrics and achievements. We also provide dashboard reporting that enables you to review your campaign performance online 24/7. Your dedicated campaign manager will always be only a phone call or email away.
How long does it take to rank keyword?
There are many factors that influence and determine your digital performance, campaign success and timeframes to achieve your goals. For organic search (SEO) these can include; technical elements of your website, domain authority, competition level & geo-targeting, user behaviour & engagement factors, links and social signals.
SEO results with Clearwater can occur within as little as 4-6 weeks.
Average timeframes SEO campaigns to see significant improvement in organic rankings & traffic is 3 to 6 months.
How much does SEO cost?
The cost of a campaign can vary due to several key factors. This includes, the competition within your industry, the scope of your locale targeting such as local, metro or national, your current domain authority and the time and investment of previous campaigns. We work with you and your budget requirements to provide effective SEO campaigns that deliver the metrics that matter, that is, the growth of your business. In a nutshell, the core factors that will determine the cost of an SEO campaign are: competition love, targeting scope & your domain authority.
What are your performance metrics, do you offer SEO guarantees?
We understand that your campaign goals & objectives are unique to you are your business. We work with you to determine what your digital goals and ensure that our performance is measured on the metrics that matter for your business.
We do not apply and do not believe in blanket performance guarantees and milestones for our campaigns, each marketing campaign is tailored to your business goals & objectives. We will work with you to determine what your goals, expectations and performance timelines are.
Our approach allows our team to be agile and provides the ability to pivot quickly if required. We will work with you should your requirement changes to incorporate newly identified opportunities, pivot tactically and adjust strategically.
Can you reverse Google penalties?
Yes, we have extensive experience and success rates in reversing penalties. There are essentially two forms of Google penalties as they are often referred to algorithmic and manual penalties.
Algorithmic penalties are recognised and put in place by the Google algorithm which in turn can result in anywhere from minor drops to major drops in organic keyword rankings and traffic. Typically these penalties can be quick to reverse as once the issue(s) causing the algorithm to penalise the website are correct, organic rankings and traffic should return.
Manual penalties can be more difficult to reserve as these penalties are the result of someone at Google manually reviewing your website and activities. These are referred to as Manual actions and can range from simple fixes to larger and extensive measures to reverse any penalties that are in place. Once factors that have resulted in Manual action(s) have been resolved, a reconsideration request is submitted to Google for review and assessment for manual actions to be lifted.
How do you report?
Our reporting tools and dashboards are integrated with all major analytics and data applications and tools. This allows us to create reports that provide both top level and key performance metrics that can be customised to your business needs. We do not believe in a one-size fits all approach, our reporting is tailored to your business goals and objectives, providing clear and easily to understand campaign performance reports.
We also provide live reporting via an online dashboard as well as emailed monthly reports from our specialist team that deep dive into your campaign to provide key insights and performance updates.