Performance
We significantly improved search-engine rankings in Australia and targeted Asian locations for all courses offered, as well as interstate rankings within Australia.
15+
New position
#1 keywords
Organic search.
Minus the BS.
We create the SEO foundations to get you ranking – and keep you there. Period.
Far from typical.
We’re the antithesis of your typical SEO agency – we preach what we practice. We know Google’s algorithms better than anyone in the game.
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How we work with you…
1. Exhibit
Typically, the very first thing we do is offer a casual walk-through. Here, the intent is talk you through tangible results we’ve delivered for some of Australia’s largest brands., just to give you an idea of the kind of results you can expect by engaging us.
2. Analyse
This part of the process is critical. It’s where we take a deep dive into your business and brand. For us, it’s an inside-out approach. If we form a deep understanding of your business model, your products and services, your customer demographics, your competitors, the better placed we are to help you outperform the market for SEO. All this is critical in developing a tailored strategy that will tangibly deliver upon your business’ objectives.
3. Forecast
Once we know the playing field, we then start to mapping out timeframes and setting realistic expectations, both for you and for us. Search is typically a long game. We’d rather under promise and over deliver in a shorter timeframe than over promise and under deliver, which is precisely what so many snake-oil-salesman SEO agencies that are purely focused on making a quick buck at your expense do.
4. Deploy
Ultimately, deployment is guided by the timeframes we’ve mapped out with you. This where the proverbial rubber starts to hit the road – we start implementing all the key strategic elements to start getting you ranking.
5. Measure
We’re not a set-and-forget kind of agency. Once we’ve started rolling out the various strategic elements to start getting you ranking, we then constantly monitor traffic, conversions and rankings to optimise your ongoing strategy, as well as identify additional areas for growth and conversions.
We then constantly monitor traffic, conversions and rankings to optimise your ongoing strategy.
6. Educate
A big thing for us is education. Sure, we’re more than happy to do all the work for you for as long as you need us to. But we’re equally happy to ensure your marketing team or relevant people get up to speed to keep on top of reporting, which is something we do in person or over the phone – whichever works best for you.
A big thing for us is education. Sure, we’re more than happy to do all the work for you for as long as you need us to.
We've driven positive organic search results for the brands you know...
Don't just take our word for it...
“Clearwater have been a trusted partner of the University of Melbourne for over three years now. Not only has their expertise delivered strong, measurable business outcomes for the organisation - the relationship formed through their personalised approach to partnerships has made a considerable impact in an industry scarce of valued based operators.”
“If you are serious about gaining traction on SEO, or are looking to increase your sales, look no further for a true, valued professional SEO and Marketing specialist.”
“4 other companies, $15k+, years of excuses. Now [Clearwater] in the first 3 months getting results over my expectations. I couldn't be happier.”
We know your
tech stack.
Our tech team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.
University of Melbourne
Australia’s number one and world-leading university.
The challenge
The lack of governance and optimisation of the University’s multiple websites, subdomains and web assets was severely undermining its organic search visibility – against the backdrop of an increasingly competitive online space with universities both around Australia and the world vying for student enrolments.
The solution
We created a robust strategic foundation for managing and optimising organic search and website conversion across the University’s array of digital assets. We were also given unprecedented free reign over the website architecture design and strategy, and have worked hand-in-hand with its dedicated team of in-house developers to implement everything at each stage along the way.
The results
Wilson Parking
Australia’s largest car parking and vehicle storage provider.
The challenge
Wilson’s organic search visibility was being severely undermined by its complex, custom-built website, which also featured tricky location search functionality.
The solution
We recommended a raft of major changes to the website as a temporary solution until Wilson builds a new website platform. These included optimising the location search functionality, as well implementing a comprehensive backlink-building strategy.
The results
Performance
Wilson Parking now outranks and outperforms its competitors across hundreds of targeted locations in what is a fiercely competitive space.
Hotondo Homes
Australia’s largest home builder network, with 84 franchisees nationwide.
The challenge
The company’s website had major architectural issues, particularly its automated geo-targeting features, which was undermining its strategic push to grow its franchise base.
The solution
Firstly, we worked closely with Hotondo Homes to completely overhaul and restructure its website’s underlying architecture – to ensure it was no longer penalised by Google for duplicate pages. We then rolled out one of the industry’s largest-ever SEO campaigns, targeting a sizeable number of individual suburbs and locations. Using our industry-leading proprietary software, we were also able to gain traction for highly valuable generic search terms such as ‘home builder’, ’new homes’ and ‘new home designs’ in addition to localised keyword rankings.
The results
Performance
The campaign was hugely successful and has since helped Hotondo Homes exponentially grow its franchise base.
Anytime Fitness
One of the world’s largest health and fitness club chains.
The challenge
Launch and manage the global gym behemoth’s organic presence across a number targeted new locations around Australia, while having to work within the franchise brand’s heavily locked-down custom CRM, which has limited SEO capabilities, and drive membership uptake in a saturated market.
The solution
We devised and employed a comprehensive off-site strategy with Maps and consistent NAP/Citations deployment. This allowed us to work around the CRM’s limitations and, in turn, drive significant results.
The results
Performance
We helped Anytime Fitness reach a significant number of people across each individual gym location to drive brand awareness and membership uptake.
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True Value Solar
Australia’s largest solar provider.
The challenge
Expand the brand’s organic SEO presence in top-three positions in every major Australian city, as well as increase its social media footprint.
The solution
We worked with True Value Solar inside out to develop and implement a comprehensive SEO strategy. This included significantly improving accuracy of visitor and lead-conversion tracking, painstakingly removing a wide range of undesirable backlinks and references, developing a new look and feel and user experience through its new website, including the development of highly targeted, state-by-state landing pages and a comprehensive suite of additional online content.
We also bolted onto the company’s internal resources and integrated with a wide range of major stakeholders and sponsors along the way, including the AFL, Essendon Football Club and Melbourne Renegades cricket team.
The results
Performance
Not only did we exceed the initial brief of helping True Value Solar hit top-three positions in each major city, we also drove a massive increase in interstate enquiries.
Original Ugg Boots
The internationally renowned Australian ugg boot brand.
The challenge
Take the brand’s enormously successful retail operation and footprint within Australia and increase its online presence on a global level, as well as convert website traffic much more effectively to drive online sales.
The solution
We developed and implemented a wider globalised digital strategy that comprised a highly targeted global SEO strategy, a heavily customised back-link strategy and optimising the Ugg Boot website’s underlying user experience, all the while providing accurate, transparent conversion tracking and reporting at every step along the way.
The results
Performance
We helped Ugg Boots significantly increase brand awareness around the globe and spark an increase in online sales.
Murray-Darling Basin Authority
The Federal Government’s dedicated body for managing the Murray-Darling Basin.
The challenge
The Authority’s dated website framework and lack of a content strategy was undermining organic search traffic and, in turn, its ability to generate awareness among schools – an ongoing key objective for the body.
The solution
We recommended and implemented a highly targeted, SEO-optimised content and production strategy – including how that would integrate with the Authority’s social-media activities – in conjunction with a comprehensive SEO overhaul across the entire website.
The results
Performance
We helped grow the Authority’s organic search traffic and reach to significantly increase awareness amongst schools over the course of the campaign.
