SEO agency that delivers transformative results

Award-Winning Services

At Clearwater, we pride ourselves on turning technical aspects into real-world results that go beyond the traditional search agency approach of simply focusing on keywords and organic search rankings.We prioritise the metrics that matter most – the growth and success of your business.

Our bespoke approach ensures that we align your business goals and objectives with our process, leading to exceptional organic performance, ultimately driving the online growth and success of your business online.

We firmly believe that digital success starts with a vision, a plan, and the commitment of a partner who can bring it to life.

We are fuelled by data and passion, and our SEO strategists and campaign specialists will partner with you to provide exceptional digital capability, campaign management, and performance.

Clearwater Agency staff

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Organic Search Specialist

Achieving top rankings on search engine results pages is only half the battle; the way you get there is equally crucial. That’s why having dedicated experts who comprehend your business needs and create custom campaigns can help you establish a remarkable reputation and enhance the visibility of your offerings. As a result, you can attract a steady flow of qualified traffic to your website.

As your business partner, we leverage our decades of experience to utilise all the tools at our disposal to optimise your digital presence and ensure that Google and Bing’s algorithms favour your website.

Goal-Orientated Results

While being the top-ranked website is undoubtedly an accomplishment, it’s crucial to consider whether it truly benefits your business. Are people actually searching for the keywords you’re ranking for? Are your customers among them? If they are, are they clicking through and engaging with the content and user experience on your website?

At our company, we don’t just focus on ranking keywords. We develop comprehensive strategies that are tailored to achieving your specific business goals. Whether it’s building brand awareness in new markets or increasing monthly transactions, we work with you to create a plan that makes it happen.

Building brand awareness in new markets, improving monthly transactions – whatever the desire, we put the plan together to make it happen.

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Our on and off-page focal points
Core SEO pillars

Content is undoubtedly one of the most significant ranking factors for websites. When we say “content,” we are referring to various aspects such as quality, uniqueness, freshness, content depth, and the incorporation of target keywords. These elements play a crucial role in determining a website’s search engine ranking and are therefore a top priority for any SEO strategy.


The term “architecture” in the context of website development refers to the way your website has been constructed. This encompasses a variety of performance factors such as speed, security (https), mobile responsiveness for smartphones and tablets, as well as URL structure. Additionally, it involves implementing best practices for redirects and canonicals to optimise the website’s structure and ensure it is user-friendly and easy to navigate.


The code or language used to render web pages on web browsers also enables search engines to comprehend and evaluate various elements on a website such as titles, descriptions, structure, and headings. In essence, this code breathes life into web pages, making them functional and informative, while also providing critical information to search engines to help them understand the website’s content and organisation.


The level of “trust” associated with a website is a critical factor that influences its organic search performance. Several factors contribute to building this trust, including domain authority (including links and shares), user engagement, and the way website visitors interact with the site. Additionally, a website’s reputation, or its authority within its market or category, also plays a crucial role in establishing its level of trust and improving its search engine performance.


In SEO terminology, a “link” refers to a hyperlink that connects one website to another. The objective is to obtain high-value links, particularly from reputable and trustworthy websites, which can contribute to building a website’s domain authority. Essentially, the more high-quality links a website has, the more likely it is to be seen as an authoritative source of information by search engines, resulting in improved search engine rankings.


This aspect of SEO involves analysing the location and geographic region of a user’s search. It also evaluates the user experience (UX) and how visitors interact with a website. User intent is a crucial element here, focusing on how well a web page aligns with the intent of search queries. Ultimately, providing a positive user experience and delivering content that aligns with user intent is essential for improving search engine rankings and driving targeted traffic to a website.

statistics about local search

Local organic search
Unlocking the potential of local search

Did you know that 30% of all mobile searches contain a location query with 76% of users searching with their smart phones visiting a nearby business within a day? Local provides businesses with more than location based visibility. Platforms such as Google My Business allow businesses to build brand awareness, credibility and provide users with access to reviews and other critical business information via Google Maps. Don’t overlook the power of local search, the reach and the opportunities it can provide to grow your business online.

Google maps is still being underutilised

The brilliant Google My Business is a tool provided by Google to allow business owners to list their business online for free. These listings results are referred to as Google Maps. These are the results you will see for location based searches that typically appear at the top of the organic search results. Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where all the work begins. Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. Our team will ensure that your listing and website is optimised to maximise your organic visibility, rankings and local SEO performance.

Benefits include:
  • Google My Business is free & improves your online visibility
  • Improves credibility and trustworthiness
  • Google My Business improves your SEO
  • Provides potential customers and clients reviews of your business
  • Helps customers gain insights to your business
  • Google My Business offers the ability to create a website for your business, if you don’t have one
  • Improves website click-through rates and user engagement
  • Generate more leads and sales, online & offline
  • Optimise for voice search – 75% of all voice search results are based on the top 3 Google search results such as Google Maps
Our Work
SEO Case Studies
Top of class performance for a 40 year old University
🏆 Award-winning campaign
Read case study
Lauriston Girls' School
Lauriston Girls' School
Lauriston & Clearwater Agency, achieving record student enrolments
🏆 Award-winning campaign
Read case study
Wilson Parking
Wilson Parking
Achieving record online growth across 400+ locations.
🏆 Award-winning campaign
Read case study
Award Winning Campaign Specialists

Recognising Excellence

At Clearwater Agency, we take pride in our unwavering commitment to achieving and maintaining the highest standards within our industry. Our dedicated team, consisting of Account Managers and Digital Marketing Specialists, has not only achieved top-tier status but has also earned acclaim on both national and international stages. This recognition goes beyond mere vanity; it stands as a testament to our dedication to excellence, a steadfast commitment to innovation, and our consistent track record of delivering exceptional results for each and every client.

Exceptional Expertise and Strategic Vision

What truly sets our specialists at Clearwater Agency apart is their unique blend of hands-on experience and forward-thinking strategic acumen. They possess an exceptional ability to grasp the broader context of every campaign while delving into the intricacies of execution and the strategic rationale behind each action. Their insights and analysis ensures that every action aligns seamlessly with our client’s overarching business objectives. Whether it entails leveraging the latest digital opportunities or meticulously crafting tailored strategies, we guarantee that our clients maintain a distinct competitive edge and continue to set industry benchmarks.

Cultivating Strong Partnerships

The foundation of successful digital marketing lies in cultivating robust and trusting partnerships. Our Account Managers prioritise gaining a deep understanding of our client’s specific needs, challenges, and aspirations. This approach fosters a harmonious partnership, culminating in campaigns that genuinely resonate and have a lasting impact. To us, our clients are more than just business connections; they are valued collaborators in our shared journey towards digital success.

Proactive and Adaptive Agility

In the ever-evolving landscape of digital marketing, a proactive approach is critical. Our specialists believe in and are committed to proactive engagement. They remain focused on identifying industry trends, changes, performance monitoring, and are always ready to identify emerging opportunities and market changes. This forward-thinking approach ensures that our clients not only stay ahead of industry developments. Coupled with our agile adaptability, we stand prepared to adjust strategies swiftly when necessary, striving for peak campaign performance at all times.

How it's done
Our Process
Digital success begins with understanding your business and your journey. In discovery, we learn about your business goals, objectives and brand. We go beyond keywords and rankings by creating bespoke campaigns to deliver your digital goals. As your SEO agency, we benchmark your organic performance, identifying opportunities and core focus areas.
We will benchmark your organic search performance, business goals, discuss your challenges and pain points and develop a strategy that aligns with your core objectives. We provide a roadmap, connecting the technical into real world, practical marketing campaigns to achieve your business goals & targets.
During this stage, our organic search specialists team in Melbourne will implement & make technical changes on your website. These changes are typically changes under the hood (back end) that do not effect the design and user experience of your website. We focus on core ranking principles and follow best-practice on-site guidelines to improve organic search results.
Core principles are testing, analysing, tracking and reporting. We continually track and measure expected organic results to determine if adjustments and changes are required. With this, we provide you with clear and concise campaign reporting to measure your marketing performance and ours.
Tech Expertise
We know your tech stack
Our Melbourne team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.
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Our SEO services include:


We understand the unique challenges that come with optimising the online presence of franchise locations. Our team of experts specialise in creating effective strategies that increase visibility for each location, while also maintaining consistency with the overall brand.

From creating individual pages for each franchise location to building local citations and backlinks, our goal is to drive results for each location, ultimately boosting the success of the entire franchise.


As an eCommerce business, it’s crucial to have a strong online presence. Our team at Clearwater specialises in optimising online stores to rank higher in search engine results pages (SERPs) for relevant keywords.

Our eCommerce strategies include an in-depth analysis of your website structure, meta tags, product descriptions and other on-page elements to ensure they are fully optimised for search engines. We also work on building quality backlinks to your site, increasing visibility and driving organic traffic to your store.


We understand the importance of optimising a business’s online presence for specific geographic locations to increase visibility in local search results.

Our team specialises in creating a strong local organic strategy, including creating a Google My Business listing, building local citations and optimising on-page elements for local keywords.

This can help your business show up in the map pack and drive more foot traffic to your store and location.


A strong national strategy is essential for businesses looking to increase their visibility and reach a wider geographic area.

Our specialists are focused on building a comprehensive strategy that includes building backlinks from national websites, and optimising for national keywords.

We track and measure the progress of your campaign through detailed analytics and make adjustments as needed to ensure maximum effectiveness.


Optimising a website for different languages and locations is crucial for businesses looking to expand their reach and increase visibility in international search results.

Our team specialises in creating a separate version of the website for each language, and using hreflang tags to indicate the language of a webpage.

We also conduct keyword research in different languages and optimise the site for international keywords.

Multilingual & Multi-location:

At Clearwater Agency, our team of SEO experts specialises in optimising a website for multiple languages to increase visibility in search results for different languages.

We create translated versions of the website, and optimise for multilingual keywords.

This can help businesses reach a wider audience and increase their visibility in international search results across multiple locations and countries.

Your SEO questions, answered
Common questions we get

Millions of online users are entering queries into search engines like Google and Microsoft Bing every second to find the answers to their needs. SEO is the tactical strategies combined with modifications to your website in order to attract search engines to post your business higher on results pages.

The closer your website falls to the number one spot on a search engine, the more traffic it will receive. To do this, SEO ensures your online presence is relevant to your niche and packed with authority for algorithms to decide you are the most logical answer to a user’s query. This is an ongoing pursuit with a constant need for content refreshment and maintenance of technical elements, such as building referral links from other reputable industry sources.

Does your business have a website? If the answer is yes, then you should be using SEO. There are varying degrees of investment you can make when creating strategies, but at least having some search component within your marketing strategy is crucial to obtain healthy traffic month to month and achieve online success. Regardless of your business size or industry, visitors to your websites that are organic (i.e. they did not come from paid advertising) stand to offer greater return on investment for businesses. The key is to develop a flexible, well-maintained campaign that works for you.

When done right, a search campaign can thrust your website and landing pages in front of target audience right when they are looking for your offerings. Websites at the top of the first page of Google search pages have an average click-through rate of over 30%, which is 10 times higher than those in the tenth spot. A smart initial investment in the correct strategies can therefore complement various content marketing efforts, such as website content, articles, social media and more, to get your site ranked higher, generating a healthy stream of qualified traffic engaging with your business. This builds brand awareness, interest, consideration, and eventual conversions at an accelerated rate.

Clearwater Agency has a team of experienced SEO professionals who are well-versed in handling technical SEO issues. We conduct thorough website audits to identify any technical issues that may affect your website’s performance. Our experts address issues such as crawlability, site speed optimisation, URL structure, duplicate content, XML sitemap implementation, and proper tagging. By resolving these technical SEO issues, we ensure that your website is search engine-friendly, easily accessible, and optimised for improved rankings and user experience.

Keyword research is a crucial aspect of SEO. It involves identifying the specific words and phrases that users enter into search engines when looking for information or products related to your business. By understanding the keywords relevant to your industry, you can optimise your website’s content, meta tags, and headings to align with user search intent. Effective keyword research ensures that your website ranks higher in search engine results and attracts targeted traffic that is more likely to convert into customers.

While no SEO agency can guarantee the top ranking on search engines, Clearwater Agency is dedicated to implementing effective strategies to improve your website’s visibility and rankings. Our experienced team follows industry best practices and keeps up with algorithm updates to maximise your chances of achieving higher rankings. However, search engine rankings are influenced by numerous factors, including competitor activity, user behaviour, and search engine algorithms, which are beyond our control.

Yes, we offer comprehensive content optimisation services. Our team conducts thorough keyword research to identify the most relevant and valuable keywords for your industry. We then optimise your website’s content, including landing pages, product descriptions, blog posts, and meta tags, to incorporate these keywords naturally. We focus on creating high-quality, informative, and engaging content that aligns with search engine guidelines and satisfies user intent. By optimising your website’s content, we improve its visibility, relevance, and ranking potential in search engine results.

Organic search results are the listings that appear naturally on search engine results pages (SERPs) based on their relevance to the search query. They are not influenced by advertising payments. On the other hand, paid search results are sponsored listings that appear at the top or bottom of the SERPs. Advertisers pay for these placements and their visibility is based on bidding and relevancy factors. Organic results focus on optimising website content for better visibility, while paid results require budget allocation for advertising campaigns.

At Clearwater Agency, we prioritise staying updated with the latest SEO trends and algorithm changes. Our team regularly attends industry conferences, participates in training programs, and engages in continuous learning. We closely monitor search engine updates and algorithm changes to adapt our strategies accordingly. Additionally, we leverage industry-leading tools and resources to stay ahead of the curve and ensure our clients receive the most effective and up-to-date SEO solutions.

While one-time optimisation can provide initial improvements to your website’s SEO, ongoing SEO is highly recommended for long-term success. SEO is an ever-evolving field, with search engine algorithms frequently updating and competition growing. Ongoing SEO allows us to continuously monitor your website’s performance, make necessary adjustments, and stay ahead of your competitors. With regular monitoring, content updates, link building, and optimisation, we ensure that your website maintains its visibility and continues to attract targeted traffic.

Absolutely! Local SEO is crucial for businesses targeting specific geographical areas. Our team at Clearwater Agency specialises in optimising websites for local search results. We’ll ensure your website is listed accurately on local directories, optimise your content with relevant local keywords, and implement location-specific schema markup. By leveraging local SEO techniques, we’ll enhance your visibility in local search results, driving more targeted traffic and increasing your chances of attracting local customers.

We use a combination of key performance indicators (KPIs) and analytics tools to measure the success of our SEO campaigns. We track metrics such as organic website traffic, keyword rankings, conversion rates, bounce rates, and engagement metrics. These measurements provide valuable insights into the effectiveness of our strategies and help us make data-driven decisions for ongoing optimisation. Our team prepares regular reports and conducts in-depth analyses, ensuring transparency and keeping you informed of the progress and success of your SEO campaigns.

Backlinks are links from other websites that point to your website. They are crucial for SEO because search engines consider them as votes of confidence and credibility. High-quality backlinks from reputable websites signal to search engines that your website is authoritative and trustworthy. Backlinks can positively impact your search engine rankings and organic traffic. Our team employs ethical link-building strategies, focusing on acquiring relevant and authoritative backlinks that enhance your website’s visibility and improve its SEO performance.

There are several common SEO mistakes that can hinder your website’s performance. These include keyword stuffing, using duplicate content, neglecting technical SEO issues, ignoring mobile optimisation, neglecting user experience, and failing to build high-quality backlinks. Clearwater Agency takes a comprehensive approach to SEO, addressing these potential pitfalls and ensuring that your website follows best practices to maximise its visibility and ranking potential. We understand the intricacies of SEO and work diligently to avoid these common mistakes, ensuring optimal results for your website.

Yes, Clearwater Agency provides SEO consulting services for businesses with in-house marketing teams. Our SEO experts work closely with your team, providing guidance, strategy development, and training to enhance their SEO knowledge and skills. We conduct in-depth SEO audits, offer recommendations tailored to your business, and provide ongoing support to ensure your team is equipped to implement effective SEO practices. Our consulting services empower your team to optimise your website, create content, and monitor performance to achieve sustainable SEO success.

Absolutely! Clearwater Agency has a proven track record of delivering successful SEO results for our clients. We have worked with businesses across various industries, helping them improve their search engine rankings, increase organic traffic, and achieve their business goals. We can provide case studies and examples of our previous SEO projects, showcasing how our strategies have generated tangible results and helped businesses thrive online. These case studies serve as testimonials to our expertise, creativity, and dedication to driving measurable success through SEO.

Search engines aren’t new, and neither is SEO. Over the decades experts have tried everything to boost the ranking positions of their websites, meaning it is now an extremely competitive industry, rewarding only the savviest strategies. If you want real success with SEO, you need to partner with an agency who can not only craft these winning strategies but continue to do so as algorithms and best practice methodologies evolve.

Always ask questions to assess the depth of prospective agencies. While you might not be an expert, learn how those potentially handling your campaign will improve your rankings and attract qualified content. Avoid shallow pitches built around building links and churning out content. That stopped being effective a decade ago. You want to receive an initial audit/analysis, where the agency takes the time to understand your goals and builds a campaign to achieve them. Lastly, look at how they rank themselves, or the results from some of their clients.

The cost of a campaign will depend on the level of investment required by you and your agency in order to achieve your goals. Every business is different, targeting a range of keywords, competing in a variety of industry niches – as unique strategies will be needed to generate the amount of qualified traffic to your website, it is best to first understand the scope of work involved and match budgets to those workloads.

SEO is a game of patience, refinement, and every business starts from a different position. Fortunately, we have a proven systems at Clearwater that deliver a flexible, effective approach to ranking your website – fast. We begin with a comprehensive study to learn everything about your business, goals, and existing online presence to identify your opportunities and develop a bespoke strategy. Once we have confirmed the roadmap and budget, we then get busy building authority within your niche. As Google’s algorithm requires time to assess a website’s worth, it could take consistent efforts over the next 3, 6 or even 12 months to get you up and ranking. This might seem like an age, but once our team garner some strong momentum for your brand, the return on investment can be exponential well into the future. Your dedicated account manager will be walking you through each milestone along the roadmap, partnered with fully transparent reporting on your campaign for a clear representation of return on investment.

Absolutely! Ecommerce websites don’t have a brick-and-mortar premises to garner a healthy amount of foot traffic and rely so heavily on SEO in order to attract the majority of their online traffic. Our specialists at Clearwater have an unrivalled depth of skill and experience building online businesses through campaigns using a variety of ecommerce platforms, including Shopify, Magneto, BigCommerce and more!

Yes – technically. There is no license required to operate an SEO campaign, and as there are hundreds of tactics that can be undertaken to improve your ranking on search engines, there certainly is plenty one can try themselves.

Given how the world has shifted more online than ever, however, and SEO has become so competitive across every industry, generating serious leads and revenue can prove difficult when doing it yourself. An organic search agency spends all day, every day, experimenting and researching tactics to improve websites in the eyes of search engines to rank them higher. Algorithm updates and best practice methodologies are constantly evolving to make the experience better for users which need to be respected and perfected (quickly). To make the most out of your budget, it is unlikely you can see the same scale of success when keeping SEO in-house with a distracted, part-time focus.

Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

The Clearwater team comprises of specialists with a wealth of industry experience and skill behind them. We have been in the game since the beginning, seeing how strategies and best practice methodologies have evolved, and having the capabilities to apply winning campaigns with the flexibility to grow to meet Google’s ever-changing algorithm. And we do this by using only approved strategies – we do not risk campaigns with strategies that try and squeeze some quick wins on campaigns (and then receive harsh penalties wiping out all potential benefits for the future). We lay the foundations for a profile Google loves, with a focus not just on keyword rankings or link building, but in developing campaigns set to generate high volumes of qualified traffic that are looking to convert with your business.