SEO agency capturing traffic that converts.

Want your SEO campaign to capture highly targeted traffic to drive more leads and sales? Speak to one of our Melbourne-based specialists to learn how.

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Digital success starts with your vision.

Clearwater will partner with you to translate your digital goals and objectives into business growth and online success. Our agency’s philosophy is simple. We want to understand your business, your goals, your customers and audience, as well as you do.

Our commitment is to become an integral part of your business and a trusted and valued partner. Our digital marketing agency is outcome based, not service lead, resulting in the right channels, platforms and approach for your business.

Our Melbourne based team is committed to delivering transformative digital marketing performance and management for our clients and partners. Digital success starts with a plan, a vision, and the capability, focus and commitment of a team that can bring it to life. Speak to one of our strategists and find out how.

3.Credibility

Recent awards & accreditations

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4.Complex simplicity

We bring the pieces together.

There are no secrets or “magical” techniques for achieving SEO success. Much like puzzle pieces, our SEO agency services are the culmination and science of aligning and bringing core ranking factors and elements together. When these pieces are effectively assembled it provides a framework for achieving short, medium and long term success.

When core ranking factors and elements do not align effectively, it can lead to poor organic performance.

Whilst these elements can be reviewed, assessed and improved in isolation, they must be bought together in order to achieve optimal results. Much like a runner will focus on their stride, posture and breathing when racing, this approach provides a scientific and data driven approach for achieving organic success.

Our SEO team will bring these core pieces together and understand that your business is unique. This holistic approach provides sustainable performance improvements, tangible deliverables and a roadmap to achieve your digital goals & objectives.

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5.How it’s done

Our SEO process.

01

Discovery

Digital success begins with understanding your business and your journey. In discovery, we learn about your business goals, objectives and brand.
We go beyond keywords and rankings by creating bespoke campaigns to deliver your digital goals.
As your SEO agency, we benchmark your SEO and organic performance, identifying opportunities and core focus areas.
02

Strategy

We will benchmark your organic search performance, business goals, discuss your challenges and pain points and develop a strategy that aligns with your core objectives.
We provide a roadmap, connecting the technical into real world, practical marketing campaigns to achieve your business goals & targets.
03

Fulfilment

During this stage, our organic search specialists team in Melbourne will implement & make technical changes on your website. These changes are typically changes under the hood (back end) that do not effect the design and user experience of your website. We focus on core ranking principles and follow best-practice on-site guidelines to improve organic search results.
04

Reporting

Core principles are testing, analysing, tracking and reporting. We continually track and measure expected organic results to determine if adjustments and changes are required. With this, we provide you with clear and concise campaign reporting to measure your marketing performance and ours.
6.You’re in good company

“Powered by data & fuelled by passion, we are an agency transforming Australian businesses, large & small.”

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7.SEO case studies

Organic growth we’ve driven. In numbers.

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35+
Highly competitive keywords in position #1

University of Melbourne

Australia’s number one and world-leading university.

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30%
Increase in year on year revenue

Wilson Parking

Australia's largest car parking and vehicle storage provider.

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36%
Increase in organic traffic

Anytime Fitness

One of the world's largest health and fitness club chains.

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746%
Increase in organic traffic

Original Ugg Boots

Internationally renowned Australian ugg boot brand.

8.Client testimonials

The results are in.

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Our future is bright and we can't wait to continue to work with Clearwater

- Peita Otterbach

Operations Manager - Albatross Pools

Clearwater has literally doubled my business and it's absolutely unbelievable

- Don Jenkins

Owner - Granicrete Australia

9.Complex simplicity

We know your tech stack.

Our Melbourne team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.
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10.How we roll

Best practice SEO.

Our On-page focal points

A search engine optimisation agency will use the term on-page to refer to elements of a website. These includes factors such content, architecture and code. Performance factors include speed, security and best practice coding for search engine visibility. These factors contribute to a SEO strategy and are what an SEO company will work towards improving.
Content

Content

One of the most impactful ranking factors is “content”. When we talk content we are referring to areas such as quality, uniqueness, freshness, content depth and the inclusion of target keywords.

Architecture

Architecture

When we explore website “architecture” we are essentially referring to how your site has been built. This includes performance factors such as speed, security (https), mobile responsiveness (smartphones & tablets). It also refers URL structure as well as best practice implementation of redirects and canonicals.

Code

Code

This is the code/language that is used to bring webpages to life for web browsers and provide search engines the ability to understand and determine elements on a website. This includes titles, descriptions, structure and headings.

Our Off-page cornerstones

An SEO company will use the term off-page to refer to external factors of the website itself. These factors are typically outside the control of a webmaster, this can include backlinks. Backlinks are links pointing from one site to another.
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Trust

A critical search engine optimisation element that determines organic search performance is “trust” level. These factors include domain authority (including links, shares), user engagement, referring to how website visitors engage and interact with your site. Finally, reputation, this being the authority of a website within its given market/category.

Links

Links

When we discuss links we refer to a “link” from one website to another. The goal is to acquire links of value such as those from trusted websites. This in turn, will build domain authority.

User

User

This explores areas such as country and locality of a users search. User experience is a critical element here that looks at a how users interact with the site. This ties into user “intent” and how closely a page matches the intent of search queries.

11.Local oraganic search

Unlocking the potential of local search.

Did you know that 30% of all mobile searches contain a location query with 76% of users searching with their smart phones visiting a nearby business within a day? Local provides businesses with more than location based visibility. Platforms such as Google My Business allow businesses to build brand awareness, credibility and provide users with access to reviews and other critical business information via Google Maps. Don’t overlook the power of local search, the reach and the opportunities it can provide to grow your business online.

Don’t overlook your local SEO.

Local search engine optimisation refers to search engine optimisation that targets your audience based on location and proximity of your business to their search queries. The process effectively targets local customers and prospective clients, providing one of the most cost effective and powerful forms on online marketing for your business. Local search is the foundation of a successful online campaign, connecting your business, brand and audience via organic presence and visibility in location based search results. Are you just starting with local organic search or looking for an agency to drive more online enquires, leads and sales? Clearwater will partner with you to provide strategic and technical capability to harness the potential of local search for your business.

Google maps is still being uderutilised.

Google My Business is a tool provided by Google to allow business owners to list their business online for free. These listings results are referred to as Google Maps. These are the results you will see for location based searches that typically appear at the top of the organic search results. Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where search engine optimisation begins. Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. Our team will ensure that your listing and website is optimised to maximise your organic visibility, rankings and local SEO performance.

Benefits include:

+ Google My Business is free & improves your online visibility
+ Improves credibility and trustworthiness
+ Google My Business improves your SEO (not just your local SEO)
+ Provides potential customers and clients reviews of your business
+ Helps customers gain insights to your business
+ Google My Business offers the ability to create a website for your business, if you don’t have one
+ Improves website click-through rates and user engagement
+ Generate more leads and sales, online & offline
+ Optimise for voice search – 75% of all voice search results are based on the top 3 Google search results such as Google Maps