SEO agency capturing organic traffic that converts

Award-Winning SEO Services

At Clearwater, we pride ourselves on turning technical aspects into real-world results that go beyond the traditional search agency approach of simply focusing on keywords and organic search rankings. We prioritise the metrics that matter most – the growth and success of your business.

Our bespoke approach ensures that we align your business goals and objectives with our process, leading to exceptional organic performance, ultimately driving the online growth and success of your business online.

We firmly believe that digital success starts with a vision, a plan, and the commitment of a partner who can bring it to life.

Our team is not your typical SEO agency. We are fuelled by data and passion, and our SEO strategists and campaign specialists will partner with you to provide exceptional digital capability, campaign management, and performance.

Clearwater Agency staff

puzzle pieces with the Clearwater Logo

Organic Search Specialist

Achieving top rankings on search engine results pages is only half the battle; the way you get there is equally crucial. That’s why having dedicated SEO experts who comprehend your business needs and create custom campaigns can help you establish a remarkable reputation and enhance the visibility of your offerings. As a result, you can attract a steady flow of qualified traffic to your website.

As your business partner, we leverage our decades of experience to utilise all the tools at our disposal to optimise your digital presence and ensure that Google and Bing’s algorithms favour your website.

Goal-Orientated Results

While being the top-ranked website is undoubtedly an accomplishment, it’s crucial to consider whether it truly benefits your business. Are people actually searching for the keywords you’re ranking for? Are your customers among them? If they are, are they clicking through and engaging with the content and user experience on your website?

At our company, we don’t just focus on ranking keywords. We develop comprehensive strategies that are tailored to achieving your specific business goals. Whether it’s building brand awareness in new markets or increasing monthly transactions, we work with you to create a plan that makes it happen.

Building brand awareness in new markets, improving monthly transactions – whatever the desire, we put the plan together to make it happen.

human silhouette in front of a phone icon

Our on and off-page focal points
Core SEO pillars

Content is undoubtedly one of the most significant ranking factors for websites. When we say “content,” we are referring to various aspects such as quality, uniqueness, freshness, content depth, and the incorporation of target keywords. These elements play a crucial role in determining a website’s search engine ranking and are therefore a top priority for any SEO strategy.


The term “architecture” in the context of website development refers to the way your website has been constructed. This encompasses a variety of performance factors such as speed, security (https), mobile responsiveness for smartphones and tablets, as well as URL structure. Additionally, it involves implementing best practices for redirects and canonicals to optimise the website’s structure and ensure it is user-friendly and easy to navigate.


The code or language used to render web pages on web browsers also enables search engines to comprehend and evaluate various elements on a website such as titles, descriptions, structure, and headings. In essence, this code breathes life into web pages, making them functional and informative, while also providing critical information to search engines to help them understand the website’s content and organisation.


The level of “trust” associated with a website is a critical factor that influences its organic search performance. Several factors contribute to building this trust, including domain authority (including links and shares), user engagement, and the way website visitors interact with the site. Additionally, a website’s reputation, or its authority within its market or category, also plays a crucial role in establishing its level of trust and improving its search engine performance.


In SEO terminology, a “link” refers to a hyperlink that connects one website to another. The objective is to obtain high-value links, particularly from reputable and trustworthy websites, which can contribute to building a website’s domain authority. Essentially, the more high-quality links a website has, the more likely it is to be seen as an authoritative source of information by search engines, resulting in improved search engine rankings.


This aspect of SEO involves analysing the location and geographic region of a user’s search. It also evaluates the user experience (UX) and how visitors interact with a website. User intent is a crucial element here, focusing on how well a web page aligns with the intent of search queries. Ultimately, providing a positive user experience and delivering content that aligns with user intent is essential for improving search engine rankings and driving targeted traffic to a website.

Award Winning Campaign Specialist

Recognising Excellence
At Clearwater Agency, we take pride in our unwavering commitment to achieving and maintaining the highest standards within our industry. Our dedicated team, consisting of Account Managers and Digital Marketing Specialists, has not only achieved top-tier status but has also earned acclaim on both national and international stages. This recognition goes beyond mere vanity; it stands as a testament to our dedication to excellence, a steadfast commitment to innovation, and our consistent track record of delivering exceptional results for each and every client.

Exceptional Expertise and Strategic Vision
What truly sets our specialists at Clearwater Agency apart is their unique blend of hands-on experience and forward-thinking strategic acumen. They possess an exceptional ability to grasp the broader context of every campaign while delving into the intricacies of execution and the strategic rationale behind each action. Their insights and analysis ensures that every action aligns seamlessly with our client’s overarching business objectives. Whether it entails leveraging the latest digital opportunities or meticulously crafting tailored strategies, we guarantee that our clients maintain a distinct competitive edge and continue to set industry benchmarks.

Cultivating Strong Partnerships
The foundation of successful digital marketing lies in cultivating robust and trusting partnerships. Our Account Managers prioritise gaining a deep understanding of our client’s specific needs, challenges, and aspirations. This approach fosters a harmonious partnership, culminating in campaigns that genuinely resonate and have a lasting impact. To us, our clients are more than just business connections; they are valued collaborators in our shared journey towards digital success.

Proactive and Adaptive Agility
In the ever-evolving landscape of digital marketing, a proactive approach is critical. Our specialists believe in and are committed to proactive engagement. They remain focused on identifying industry trends, changes, performance monitoring, and are always ready to identify emerging opportunities and market changes. This forward-thinking approach ensures that our clients not only stay ahead of industry developments. Coupled with our agile adaptability, we stand prepared to adjust strategies swiftly when necessary, striving for peak campaign performance at all times.

What we use
Essential SEO tools

Our SEO specialists use a variety of industry leading tools & software to conduct meticulous analysis, gain strategic insights, and elevate our clients’ websites to greater visibility and presence in Google’s search results. These tools include;

Google Analytics

Google Analytics provides us with a comprehensive array of data and insights crucial for our SEO specialists. It provides us with comprehensive information on website traffic, user behaviour, and conversion rates. This platform allows our team to track critical metrics, gain insights into audience demographics, and quantify the efficacy of our SEO. Google Analytics is the linchpin that allows us to make data-driven decisions for website optimisation not only SEO but conversion rate optimisation and improved user experience and behaviour.


SEMrush stands as a pivotal SEO tool for any SEO specialist. Renowned for its versatility, it encompasses a rich set of tools for keyword research, competitor analysis, site auditing, and backlink assessment. SEMrush empowers our SEO specialists to unearth valuable insights, formulate data-driven strategies, and to measure and ensure organic search performance improvements and success.


At Clearwater Agency, Ahrefs is one of our go-to tool for in-depth backlink analysis, allowing us to monitor a website’s backlink profile, explore competitor tactics, and identify fresh link-building opportunities and prospects. Ahrefs also offers robust features for keyword research and site auditing, ensuring a thorough and comprehensive approach to technical on-page and off-page SEO.

Screaming Frog SEO Spider

Screaming Frog SEO Spider tool is an indispensable tool for technical website audits. It allows for deep crawls of websites, identifying issues such as broken links, duplicate content, sluggish page load times and so much more. The comprehensive insights it provides enable our SEO specialists to fine-tune and optimise websites, identifying technical issues, errors, limitations and ensuring best practice SEO implementation and website auditing.

Google Search Console

Google Search Console is a critical tool for SEO success, seen as an indispensable and must have tool for any SEO specialist and webmaster. It grants us direct access to critical information regarding website performance in the Google search results. This tool provides insights and data for indexing status, search analytics, and comprehensive reports that our SEO specialist rely to provide data driven activities and actions for campaign success.

Google Keyword Planner

Google Keyword Planner is an essential tool for any SEO agency or search engine optimisation expert. It provides users with comprehensive keyword research, aiding specialists in the discovery of relevant keywords, assessment of search volumes, and evaluation of competition levels. We use this tool to identify high-impact keywords, strategise content creation, and optimise existing content for keyword targeting. Moreover, Google Keyword Planner offers insights into keyword trends, allowing our specialists to stay informed and across evolving search behaviours. Its integration with Google Ads further enhances its importance, providing valuable data for crafting data-driven SEO campaigns.

What we offer
Our SEO services include:

Franchise SEO:
We understand the unique challenges that come with optimising the online presence of franchise locations. Our team of SEO experts specialises in creating effective strategies that increase visibility for each location, while also maintaining consistency with the overall brand.
From creating individual pages for each franchise location to building local citations and backlinks, our goal is to drive results for each location, ultimately boosting the success of the entire franchise.

eCommerce SEO:
As an eCommerce business, it’s crucial to have a strong online presence. Our team at Clearwater specialises in optimising online stores to rank higher in search engine results pages (SERPs) for relevant keywords.
Our eCommerce SEO strategies include an in-depth analysis of your website structure, meta tags, product descriptions and other on-page elements to ensure they are fully optimised for search engines. We also work on building quality backlinks to your site, increasing visibility and driving organic traffic to your store.

Local SEO:
We understand the importance of optimising a business’s online presence for specific geographic locations to increase visibility in local search results.
Our team specialises in creating a strong local SEO strategy, including creating a Google My Business listing, building local citations and optimising on-page elements for local keywords.
This can help your business show up in the map pack and drive more foot traffic to your store and location.

National SEO:
A strong national SEO strategy is essential for businesses looking to increase their visibility and reach a wider geographic area.
Our SEO specialists are focused on building a comprehensive strategy that includes building backlinks from national websites, and optimising for national keywords.
We track and measure the progress of your campaign through detailed analytics and make adjustments as needed to ensure maximum effectiveness.

International SEO:
Optimising a website for different languages and locations is crucial for businesses looking to expand their reach and increase visibility in international search results.
Our team specialises in creating a separate version of the website for each language, and using hreflang tags to indicate the language of a webpage.
We also conduct keyword research in different languages and optimise the site for international keywords.

Multilingual & Multi-location SEO:
At Clearwater Agency, our team of SEO experts specialises in optimising a website for multiple languages to increase visibility in search results for different languages.
We create translated versions of the website, and optimise for multilingual keywords.
This can help businesses reach a wider audience and increase their visibility in international search results across multiple locations and countries.

How it’s done
Our SEO Process

1. Discovery

Achieving digital success requires a comprehensive understanding of your business and its objectives. During the discovery phase, we delve deep into your brand, goals and objectives to create tailored campaigns that go beyond mere keyword rankings. As your trusted SEO partner, we analyse and benchmark your organic performance, identify key focus areas and opportunities to deliver your digital goals.

2. Strategy

Our team will analyse your current organic search performance, identify your business goals, and discuss any challenges and pain points you may have. Based on this information, we will create a strategy that aligns with your core objectives and provides a roadmap for practical marketing campaigns that connect the technical aspects of SEO with real-world business goals and targets.

3. Fulfillment

In this stage, our team of organic search specialists will make technical changes to your website to improve your organic search results. These changes are typically made “under the hood” in the back end of your website and do not affect its design or user experience. We focus on core ranking principles and follow best-practice guidelines for on-site optimisation.

4. Reporting

We adhere to core principles of testing, analysing, tracking, and reporting. We consistently track and measure expected organic results to assess the need for adjustments and changes. Furthermore, we provide clear and concise campaign reporting to evaluate both your marketing performance and our own.

Tech Expertise
We know your tech stack
Our Melbourne team’s knowledge spans wide across a diverse range of modern technologies, so no matter what you’ve deployed – we’ve got the knowhow to squeeze the most out of it.
Facebook Logo
Google Tag Manager Logo
Hubspot Logo
Google Analytics Logo
Magneto Logo
PayPal Logo
Shopify Logo
Wordpress Logo
Your SEO questions answered
Common questions we get
What is SEO?

Millions of online users are entering queries into search engines like Google and Microsoft Bing every second to find the answers to their needs. SEO is the tactical strategies combined with modifications to your website in order to attract search engines to post your business higher on results pages.

The closer your website falls to the number one spot on a search engine, the more traffic it will receive. To do this, SEO ensures your online presence is relevant to your niche and packed with authority for algorithms to decide you are the most logical answer to a user’s query. This is an ongoing pursuit with a constant need for content refreshment and maintenance of technical elements, such as building referral links from other reputable industry sources.

What businesses should use SEO?

Does your business have a website? If the answer is yes, then you should be using SEO. There are varying degrees of investment you can make when creating strategies, but at least having some search component within your marketing strategy is crucial to obtain healthy traffic month to month and achieve online success. Regardless of your business size or industry, visitors to your websites that are organic (i.e. they did not come from paid advertising) stand to offer greater return on investment for businesses. The key is to develop a flexible, well-maintained campaign that works for you.

How can SEO help my website?

When done right, a search campaign can thrust your website and landing pages in front of target audience right when they are looking for your offerings. Websites at the top of the first page of Google search pages have an average click-through rate of over 30%, which is 10 times higher than those in the tenth spot. A smart initial investment in the correct strategies can therefore complement various content marketing efforts, such as website content, articles, social media and more, to get your site ranked higher, generating a healthy stream of qualified traffic engaging with your business. This builds brand awareness, interest, consideration, and eventual conversions at an accelerated rate.

How do you handle technical SEO issues on websites?

Clearwater Agency has a team of experienced SEO professionals who are well-versed in handling technical SEO issues. We conduct thorough website audits to identify any technical issues that may affect your website’s performance. Our experts address issues such as crawlability, site speed optimisation, URL structure, duplicate content, XML sitemap implementation, and proper tagging. By resolving these technical SEO issues, we ensure that your website is search engine-friendly, easily accessible, and optimised for improved rankings and user experience.

What is the importance of keyword research in SEO?

Keyword research is a crucial aspect of SEO. It involves identifying the specific words and phrases that users enter into search engines when looking for information or products related to your business. By understanding the keywords relevant to your industry, you can optimise your website’s content, meta tags, and headings to align with user search intent. Effective keyword research ensures that your website ranks higher in search engine results and attracts targeted traffic that is more likely to convert into customers.
Can you guarantee the top ranking on search engines?
While no SEO agency can guarantee the top ranking on search engines, Clearwater Agency is dedicated to implementing effective strategies to improve your website’s visibility and rankings. Our experienced team follows industry best practices and keeps up with algorithm updates to maximise your chances of achieving higher rankings. However, search engine rankings are influenced by numerous factors, including competitor activity, user behaviour, and search engine algorithms, which are beyond our control.

Can you help with optimising my website's content for search engines?

Yes, we offer comprehensive content optimisation services. Our team conducts thorough keyword research to identify the most relevant and valuable keywords for your industry. We then optimise your website’s content, including landing pages, product descriptions, blog posts, and meta tags, to incorporate these keywords naturally. We focus on creating high-quality, informative, and engaging content that aligns with search engine guidelines and satisfies user intent. By optimising your website’s content, we improve its visibility, relevance, and ranking potential in search engine results.

What is the difference between organic and paid search results?

Organic search results are the listings that appear naturally on search engine results pages (SERPs) based on their relevance to the search query. They are not influenced by advertising payments. On the other hand, paid search results are sponsored listings that appear at the top or bottom of the SERPs. Advertisers pay for these placements and their visibility is based on bidding and relevancy factors. Organic results focus on optimising website content for better visibility, while paid results require budget allocation for advertising campaigns.

How do you stay updated with the latest SEO trends and algorithm changes?

At Clearwater Agency, we prioritise staying updated with the latest SEO trends and algorithm changes. Our team regularly attends industry conferences, participates in training programs, and engages in continuous learning. We closely monitor search engine updates and algorithm changes to adapt our strategies accordingly. Additionally, we leverage industry-leading tools and resources to stay ahead of the curve and ensure our clients receive the most effective and up-to-date SEO solutions.

Do I need ongoing SEO or is one-time optimisation enough?

While one-time optimisation can provide initial improvements to your website’s SEO, ongoing SEO is highly recommended for long-term success. SEO is an ever-evolving field, with search engine algorithms frequently updating and competition growing. Ongoing SEO allows us to continuously monitor your website’s performance, make necessary adjustments, and stay ahead of your competitors. With regular monitoring, content updates, link building, and optimisation, we ensure that your website maintains its visibility and continues to attract targeted traffic.

Can you optimise my website for local search?

Absolutely! Local SEO is crucial for businesses targeting specific geographical areas. Our team at Clearwater Agency specialises in optimising websites for local search results. We’ll ensure your website is listed accurately on local directories, optimise your content with relevant local keywords, and implement location-specific schema markup. By leveraging local SEO techniques, we’ll enhance your visibility in local search results, driving more targeted traffic and increasing your chances of attracting local customers.

How do you measure the success of SEO campaigns?

We use a combination of key performance indicators (KPIs) and analytics tools to measure the success of our SEO campaigns. We track metrics such as organic website traffic, keyword rankings, conversion rates, bounce rates, and engagement metrics. These measurements provide valuable insights into the effectiveness of our strategies and help us make data-driven decisions for ongoing optimisation. Our team prepares regular reports and conducts in-depth analyses, ensuring transparency and keeping you informed of the progress and success of your SEO campaigns.

Can you explain the concept of backlinks and their role in SEO?

Backlinks are links from other websites that point to your website. They are crucial for SEO because search engines consider them as votes of confidence and credibility. High-quality backlinks from reputable websites signal to search engines that your website is authoritative and trustworthy. Backlinks can positively impact your search engine rankings and organic traffic. Our team employs ethical link-building strategies, focusing on acquiring relevant and authoritative backlinks that enhance your website’s visibility and improve its SEO performance.

What are some common SEO mistakes to avoid?

There are several common SEO mistakes that can hinder your website’s performance. These include keyword stuffing, using duplicate content, neglecting technical SEO issues, ignoring mobile optimisation, neglecting user experience, and failing to build high-quality backlinks. Clearwater Agency takes a comprehensive approach to SEO, addressing these potential pitfalls and ensuring that your website follows best practices to maximise its visibility and ranking potential. We understand the intricacies of SEO and work diligently to avoid these common mistakes, ensuring optimal results for your website.

Do you offer SEO consulting services for in-house teams?

Yes, Clearwater Agency provides SEO consulting services for businesses with in-house marketing teams. Our SEO experts work closely with your team, providing guidance, strategy development, and training to enhance their SEO knowledge and skills. We conduct in-depth SEO audits, offer recommendations tailored to your business, and provide ongoing support to ensure your team is equipped to implement effective SEO practices. Our consulting services empower your team to optimise your website, create content, and monitor performance to achieve sustainable SEO success.

Can you provide case studies or examples of successful SEO projects you've worked on?

Absolutely! Clearwater Agency has a proven track record of delivering successful SEO results for our clients. We have worked with businesses across various industries, helping them improve their search engine rankings, increase organic traffic, and achieve their business goals. We can provide case studies and examples of our previous SEO projects, showcasing how our strategies have generated tangible results and helped businesses thrive online. These case studies serve as testimonials to our expertise, creativity, and dedication to driving measurable success through SEO.

How do I choose a reliable SEO provider?

Search engines aren’t new, and neither is SEO. Over the decades experts have tried everything to boost the ranking positions of their websites, meaning it is now an extremely competitive industry, rewarding only the savviest strategies. If you want real success with SEO, you need to partner with an agency who can not only craft these winning strategies but continue to do so as algorithms and best practice methodologies evolve.

Always ask questions to assess the depth of prospective agencies. While you might not be an expert, learn how those potentially handling your campaign will improve your rankings and attract qualified content. Avoid shallow pitches built around building links and churning out content. That stopped being effective a decade ago. You want to receive an initial audit/analysis, where the agency takes the time to understand your goals and builds a campaign to achieve them. Lastly, look at how they rank themselves, or the results from some of their clients.

How much does SEO cost?

The cost of a campaign will depend on the level of investment required by you and your agency in order to achieve your goals. Every business is different, targeting a range of keywords, competing in a variety of industry niches – as unique strategies will be needed to generate the amount of qualified traffic to your website, it is best to first understand the scope of work involved and match budgets to those workloads.

How long does it take to rank a website?

SEO is a game of patience, refinement, and every business starts from a different position. Fortunately, we have a proven systems at Clearwater that deliver a flexible, effective approach to ranking your website – fast. We begin with a comprehensive study to learn everything about your business, goals, and existing online presence to identify your opportunities and develop a bespoke strategy. Once we have confirmed the roadmap and budget, we then get busy building authority within your niche. As Google’s algorithm requires time to assess a website’s worth, it could take consistent efforts over the next 3, 6 or even 12 months to get you up and ranking. This might seem like an age, but once our team garner some strong momentum for your brand, the return on investment can be exponential well into the future. Your dedicated account manager will be walking you through each milestone along the roadmap, partnered with fully transparent reporting on your campaign for a clear representation of return on investment.

Does Clearwater provide services for ecommerce websites?

Absolutely! Ecommerce websites don’t have a brick-and-mortar premises to garner a healthy amount of foot traffic and rely so heavily on SEO in order to attract the majority of their online traffic. Our specialists at Clearwater have an unrivalled depth of skill and experience building online businesses through campaigns using a variety of ecommerce platforms, including Shopify, Magneto, BigCommerce and more!

Can I do it myself?

Yes – technically. There is no license required to operate an SEO campaign, and as there are hundreds of tactics that can be undertaken to improve your ranking on search engines, there certainly is plenty one can try themselves.

Given how the world has shifted more online than ever, however, and SEO has become so competitive across every industry, generating serious leads and revenue can prove difficult when doing it yourself. An organic search agency spends all day, every day, experimenting and researching tactics to improve websites in the eyes of search engines to rank them higher. Algorithm updates and best practice methodologies are constantly evolving to make the experience better for users which need to be respected and perfected (quickly). To make the most out of your budget, it is unlikely you can see the same scale of success when keeping SEO in-house with a distracted, part-time focus.

Why is Clearwater the best company in Australia?

Clearwater Agency is Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

The Clearwater team comprises of specialists with a wealth of industry experience and skill behind them. We have been in the game since the beginning, seeing how strategies and best practice methodologies have evolved, and having the capabilities to apply winning campaigns with the flexibility to grow to meet Google’s ever-changing algorithm. And we do this by using only approved strategies – we do not risk campaigns with strategies that try and squeeze some quick wins on campaigns (and then receive harsh penalties wiping out all potential benefits for the future). We lay the foundations for a profile Google loves, with a focus not just on keyword rankings or link building, but in developing campaigns set to generate high volumes of qualified traffic that are looking to convert with your business.

What we use
Essential SEO tools

Our SEO specialists use a variety of industry leading tools & software to conduct meticulous analysis, gain strategic insights, and elevate our clients’ websites to greater visibility and presence in Google’s search results. These tools include;