TikTok is being hailed as the future of social media. With nearly a third of Australia as active monthly users spending on average 23.4 hours per month on the platform, signs suggest this will only continue to grow.
The platform isn’t all dance trends and lip-syncing, either. Thanks to a unique format and targeting capabilities, it has become one of the most effective places for modern businesses to advertise. But running a successful ad campaign on TikTok takes more than just posting a video – it requires careful planning, creative thinking, and a deep understanding of how the algorithm works.
Whether you are trying to build organic awareness and engagement within your community or establish winning ads, you can partner with Clearwater to implement strategic and creative campaigns delivering real success to your business.
As the next evolution in social media and leveraging the power of short-form video content, brands need a strategy built on understanding their target market and the tactics that lead them through the conversion process.
Clearwater’s experienced TikTok advertisers will work with you to develop a campaign tailored to your specific business objectives. We’ll help you identify your target audience, create videos designed to capture their attention, and use TikTok’s advanced targeting features to ensure your ads are seen by the people most likely to convert.
Benefits of TikTok ads include:
- In-depth targeting capabilities
- Over a billion global average monthly users, with 7.38 million in Australia
- Multiple ad format types available
- Greater reach and impressions
- Insightful analytics & performance tracking
- Personalised & clickable call-to-actions
- Most popular platform with younger audiences
We take the time to analyse and understand your target audience's demographic, geographic and wider behavioural attributes. From here, we provide recommendations for you to produce your tailored content that is both relevant and attractive, while also aligning with your brand identity, ensuring your campaigns are impactful and engaging.
Audience preferences and platform updates mean we must keep up-to-date with the latest trends in the TikTok algorithm and user behaviour. This allows us to develop innovative strategies giving your campaigns a competitive edge.
Our specialists can quickly scale up or down your TikTok advertising campaign according to your changing needs. Push more budget behind high-performing campaigns, branch into new markets, and mix up ad formats – we adapt to the needs of your business, allowing you to focus on other operational aspects outside of campaign management.
We continuously optimise your campaigns to ensure they are rearing a maximum return on ad spend. This includes A/B testing, audience segmentation, format experimentation and much more.
Understand your campaign performance in a holistic sense. We provide detailed reporting surrounding the selected metrics of your TikTok advertising, including data on impressions, reach, engagement, and conversions.
Our goal is to generate leads and sales for your business. We design our campaigns with this in mind, using effective call-to-actions and target audiences to establish a matured conversion funnel for new and repeat customers.
TikTok advertising is available in various formats to help you test and optimise campaigns for your target audience.
In-Feed Ads - Native Video
In-feed ads are the standard on TikTok, appearing throughout users’ videos in the main feed (a.k.a. the ‘For You Page’). These ads can be up to 60 seconds long, include images, videos, or a mix of both, and feature a clickable call-to-action. They’re also skippable, meaning you only have a short opportunity to grab users’ attention.
TopView ads appear at the top of the main feed instead of in between other videos when users first open the app, securing your brand the preferred real estate on your target audience’s screens. These ads can also be up to 60 seconds long, holding attention without contending with competing content for a more immersive & engaging experience.
Branded Hashtag Challenge
A branded hashtag challenge encourages users to create videos using a specific hashtag. The challenge can be open to all TikTok users or just a particular group (such as company employees), appearing throughout In-Feed placement, Featured Banners on the ‘Discover Page’, and the Hashtag Challenge itself.
Show your playful side with branded effects – special filters or “lenses” and effects that can be used in TikTok videos accompanied by your unique branding. These effects can be accessed by scanning a QR code or visiting a website, and are often used in conjunction with other TikTok ad campaigns, such as Brand Hashtag Challenges.
Brand Takeover Ads
Brand takeover ads are full-screen ads also appearing when a user opens the app. These ads are much shorter, only 3 to 5 seconds long can be a static image or animated gif. Labelled “Takeovers” as only one brand can takeover a specific chosen category each day.
The Importance of TikTok Advertising
TikTok, with its viral content, engaging format, and massive global reach, is quickly becoming a cornerstone of digital marketing. Particularly popular among Gen Z and millennials, it offers a platform to connect with a younger demographic in a way that feels organic and authentic.
TikTok advertising enables your brand to cut through the noise, delivering a message that is not only seen but also interacted with. However, the unique format of TikTok demands a novel approach, and that’s where Clearwater comes in. Our expert team understands the TikTok landscape and crafts strategic campaigns that connect with your target audience, increase brand visibility, and ultimately drive conversions.
Our Approach to TikTok Advertising
Clearwater’s approach to TikTok advertising is as innovative as the platform itself. We begin with a deep dive into understanding your brand, your objectives, and most importantly, your audience.
With these insights, we design ad campaigns that not only capture attention but also encourage interaction, leading to meaningful engagement. We balance creativity with data-driven techniques, employing precise targeting to reach your audience with tailor-made content. By closely monitoring the performance of our campaigns, we ensure that our strategies continue to align with your marketing goals.
Understanding TikTok Ad Formats
TikTok offers a variety of ad formats that provide unique ways to reach and interact with audiences. In-Feed Ads are integrated within the user’s feed, providing a seamless user experience. Branded Takeovers allow your brand to dominate the screen, guaranteeing visibility. TopView Ads are the first thing users see upon opening the app, capturing immediate attention.
Branded Hashtag Challenges go beyond traditional advertising, encouraging users to create and share content. With Clearwater, you’ll have expert guidance in selecting and utilising the ad formats that will best serve your marketing objectives.
Crafting Engaging TikTok Creatives and Content
On TikTok, content needs to be more than just visually appealing—it must be engaging, authentic, and shareable. Our team is adept at creating content that resonates with TikTok’s user base, reflects your brand values, and sparks interaction.
By keeping a finger on the pulse of trends, we ensure your content is always fresh and relevant. Whether it’s through catchy, short-form videos or the creative use of trending music and effects, we help your brand make an impact.
Leveraging TikTok Influencer Collaborations
Influencer marketing is a powerful tool on TikTok. Collaborating with the right influencer can amplify your message, expand your reach, and foster trust with potential customers.
At Clearwater, we identify influencers who align with your brand ethos and whose followers match your target demographic, forging mutually beneficial partnerships. We ensure these collaborations are authentic and organic, providing real value to the influencer’s audience and driving your campaign’s success.
Performance Tracking and Continuous Optimisation
Our work doesn’t stop at the launch of a campaign. We firmly believe in ongoing learning and refinement. We meticulously track key performance metrics, continuously analysing data to assess campaign performance.
We don’t just provide reporting—we draw actionable insights, making necessary adjustments to enhance ad performance and maximise your return on investment. This iterative, data-driven approach ensures that your TikTok advertising campaigns remain impactful and efficient.