Ecommerce
marketing

We deliver bespoke end-to-end experiences to captivate and convert high-value customers through an amalgamation of ecommerce technology and meaningful digital experiences.

An award-winning agency that shifts ecommerce brands into overdrive.

Modern retail businesses offering their product range online must contend with a highly competitive landscape, creating a need for every aspect of their digital presence to be purposefully tailored towards building positive awareness, engagement, and securing sales.

Only those with a sophisticated and optimised ecommerce marketing strategy filled with the right channels and practices will enjoy long-term success.

At Clearwater, our ecommerce marketing specialists appreciate your ultimate goal: revenue growth.

We build modern campaigns that allows your business to navigate and maximise your potential on the various marketing opportunities available to you, such as PPC, social media, email marketing, content marketing, and more.

With constant refinement based on targeted analytics, we help you to attract more site traffic, convert more visitors into customers, promote higher purchase amounts and repeat transactions, and ultimately increase your end return on investment.

Whether you’re using Shopify, BigCommerce, Magneto, OpenCart, or another platform, our specialists know how to drive success.

PLATFORMS

Although we’re platform agnostic, we are experts in and hold partnership with these leaders:

Paid search and social for ecommerce growth

Winning with an ecommerce platform occurs when you positively grab the attention of your target audience on the channels they’re frequenting. When a potential customer enters a query on Google or Bing related to your offerings, you want tailored ads of the relevant items in your product line to appear.

Clearwater specialists set up a range of winning pay-per-click (PPC) campaigns to help you do this, such as on Google’s shopping network using highly aesthetic visual ads, or Google Ads to direct qualified traffic back to your site.

We also help you build brand awareness and engagement using social media channels appropriate for your business. Facebook, Instagram, LinkedIn, YouTube, Snapchat – if that is where you customers are, that’s where we’ll be directing your content & ads! Our social strategies build trust, exposure, and authority for your brand within the industry, with consistent, yet tailored material released across your platforms.

Together, our team applies unmatched industry-specific insights to drive more clicks, more interest, and more ecommerce sales for your business.

We deliver comprehensive ecommerce marketing strategies for D2C brands that attract, convert and retain customers long-term. Here’s what we do.

Paid Advertising

Ecommerce Websites

Email Automation

Integrations & Automation

CRO & UX Mapping

Ecommerce SEO

Data & Analytics

Content Production

Here’s some recent work we’ve done for ecommerce brands

Tiger Mist

Ferocious organic and paid performance for world-class ecomm fashion juggernaught.

Natio

Radiant digital growth cultivated for iconic plant-based skincare & beauty legends.

Fight MND

Raising awareness and keeping heads warm for a cause that doesn’t stop.

See all recent work

Integrations & technology

Your customers are looking for the easiest route to find what they need. This means your ecommerce platform & digital marketing must create as few points of friction as possible to ensure smooth nurturing towards conversions. Keeping every aspect of the user journey as connected as possible is key, but it also helps you obtain the vital data and streamlined operations to build successful campaigns. Business owners and marketers can obtain far more insight into your target market and their behaviors in relation to your brand when websites, social pages, and other digital platforms are linked.

Regardless of your platform, our team at Clearwater can setup and manage a range of integrations, including payment gateways, analytical tools, customer relationship management (CRM) software, warehousing and fulfilment applications, and the variety of marketing tools accompanying your campaigns. Together, this makes it easier for your website visitors to become customers, and for your business to develop marketing campaigns improved through conversion rate optimization.

Grow revenue with email marketing

Email marketing continues to be one of the most lucrative campaigns available to retailers and ecommerce store owners. Almost all Australians possess at least one email address, and frequently prove happy to offer them to businesses either in online transactions, or in exchange for valuable content, building high-performing databases via lead-generation tactics. Our email marketing specialists can set up your campaigns on your preferred platform and handle integration to your existing online platforms.

We then design and develop targeted email campaigns and sequences built upon database segmentation. Based on the actions of your existing customers and website visitors, these automated processes will assist in keeping your brand front of mind with potential buyers, showcase new products or promotions, recapture business through abandoned cart reminders, and much more, all without you having to lift a finger.

Mapping your user’s path to purchase

Every brand’s customer journey and path to purchase is unique. We craft bespoke strategies considering all your customer’s touchpoints, including but not limited it:1. Awareness: Customer comes into contact with your brand for the first time via social media ads, search ads, SEO & more.2. Consideration: Customer is remarketed to with social media, video or search ads.3. Intent/Evaluation: Customer is considering a purchase and further researches your brand and/or compares you to competing products via Google Shopping ads, online reviews & more.4. Sale & beyond: Customer loves what they see and completes a purchase. Begin post-purchase customer experience strategy with immediate cross-sell product recommendations, email marketing, review requests & more.