Wild
‍‍thing

Ferocious organic and paid performance for world-class ecomm fashion juggernaut.

About

Tiger Mist, founded in Melbourne in 2007 by sisters Alana and Stevie Pallister, has grown to become a leading global fashion brand.

By catering to a wide variety of wardrobes, Tiger Mist has established itself as a premier destination to dress for any occasion. Tiger Mist partnered with Clearwater Agency in late 2023 with a clear mission: to accelerate their online global sales and expand their global presence and market position.

Activities

Search Engine Optimisation

Google search ads

Google display ads

Microsoft search ads

UX & UI Design

Content Production

Website Development

Copywriting

We helped Tiger Mist
achieve something wild

+265%

Increase in total USA website visitors PoP

+90%

Increase in organic search revenue (within 4 months)

+50%

Increase in organic sales revenue (within 4 months)

Objectives

Increase organic visibility and performance for intent keywords within clothing categories and product related terms in the USA, Australia and UK
Increase organic search revenue by 25% within 6 months
Increase yearly organic revenue by 40% within 12 months

Strategy

Develop a deep understanding of the target audience to improve user-engagement and brand awareness

Improve organic search rankings and performance for commercial and transactional based keywords
Analyse and incorporate organic keywords for short, medium and long-term goals in the women’s fashion category
Prioritise trend-based, audience-based and event-based keywords to resonate with intended demographic
Target over 400+ product and category-specific keywords

Outcomes