Häagen-Dazs

Häagen-Dazs needed to grow its local audience and engagement on organic socials, without always relying on heavy promotional content. The goal was to stay true to the brand’s globally recognised premium positioning while balancing social content that felt natural, scroll-worthy, and algorithm-friendly in the local market.

Clearwater led the development and implementation of an always-on organic social strategy with content pillars that celebrated Häagen-Dazs’ quality and origin, such as:

• French Provenance: The craft and heritage of “Made en France”
• The Ice Cream of Ice Creams: Premium positioning and flavour obsession
• Scroll-Stopping Content: To bring desirability and scroll-stopping value

We balanced high-end creative with delicious, lifestyle-driven content, including recipe inspiration, timely seasonal moments, and influencer collaborations. We also introduced collaborator posts, Reels, and teaser-driven NPD formats to grow reach and engagement.

Clearwater developed a mix of original and UGC-inspired content that aligned with both brand tone and social platform trends. We led the production of short-form video Reels, carousel posts, and bold, visual-first statics that showcased Häagen-Dazs’ flavours, origin, and quality. The strategy was supported by collaborations, influencer features, and a curated editorial series.

Post formats included:

• Product-led teasers campaigns
• Lifestyle-led Reels
• Premium UGC reposts with aspirational storytelling
• Relatable seasonal content

Through platform-fit content and thoughtful execution, Clearwater helped Häagen-Dazs grow its organic social presence with premium storytelling, impressive visuals, and content that felt as indulgent as the product itself. The successful use of UGC-style content, balanced with premium editorial-style visuals, resonated well with the audience and saw consistent growth in engagement.

In addition to the above results, our strategy also delivered lasting brand-building wins, including:

• Stronger alignment between premium visuals and relatable storytelling
• Increased engagement through UGC and seasonal formats
• A balanced feed that maintained brand elegance without feeling over-commercial