Stunning growth. Naturally.

Radiant digital growth cultivated for iconic plant-based skincare & beauty legends.

About

Founded in 1993, Natio's steadily evolving range of plant-based products has earned them an iconic status in Australia’s beauty market.

Natio, a proudly Australian family-owned business, partnered with Clearwater Agency to elevate their e-commerce presence and meet ambitious growth targets.

As the brand shifted focus to a more robust digital footprint, they aimed to enhance customer engagement, increase revenue, and boost website traffic.

The collaboration between Natio and Clearwater underscored the importance of a customer-centric and data-driven approach. By aligning marketing strategies with Natio's core values and business goals, we were able to deliver measurable growth in both website engagement and revenue. The SEO audit and multi-phased strategy allowed Natio to target critical keywords, and improve the overall user experience.

By placing a strong emphasis on delivering a high-quality user experience, ensuring content relevance, and executing precise keyword optimisation strategies, we effectively elevated Natio’s e-commerce growth trajectory. This case exemplifies how a well-executed digital strategy can create lasting impact. As we move forward, this collaboration highlights the tangible benefits of cohesive and adaptive marketing efforts within a competitive e-commerce environment.

Activities

Advertising strategy

Google search ads

SEO

Google display ads

Resulting in the below key results for the client

+27%

Increase in website revenue YoY

+78%

Increase in revenue from organic search YoY

+26%

Increase in organic website traffic YoY

Objectives

Increase website e-commerce traffic by 20% year-over-year to broaden Natio's online customer base
Grow website e-commerce revenue by 20% year-over-year through targeted strategies designed to enhance user engagement and encourage conversions

Strategy

Clearwater devised a comprehensive multi-channel strategy tailored to Natio’s unique market position. The approach focused on improving website functionality, content relevancy, and e-commerce efficiency. Key elements of the strategy included:

Conducting an in-depth SEO technical audit to identify and rectify website performance bottlenecks, ensuring a seamless user experience
Developing a multi-stage SEO content strategy that prioritised high-impact content areas, aligning with Natio's brand messaging and customer expectations
Regularly updating and refining keyword targeting recommendations to support any new pages and content added to the website, maintaining competitive relevance
Integrating targeted display placements to drive high-intent traffic while ensuring ads resonated authentically with Natio’s brand identity
Optimising Performance Max campaigns by categorising products accurately and removing unnecessary text, improving ad relevance and reducing any possible perception of spam

Outcomes

Organic search traffic grew by 26% year-over-year, indicating a significant increase invisibility and engagement
Revenue derived from organic search surged by 78%, demonstrating the effectiveness of enhanced keyword targeting and content optimisation
Overall website revenue saw a 27% year-over-year increase, cementing Natio’s status as a leader in their niche market

ALLISON HARVEY

Head of Product and
Marketing

Clearwater really invested the time into understanding our brand and objectives. We are not a traditional beauty brand and the Clearwater team quickly got up to speed to leverage our uniqueness. Focused on elevating our brand to attract new and quality leads they delivered to our strategy and helped us achieve our immediate goals whilst also focusing on our long term directives. We see the team at Clearwater as an extension of our digital team – not only are they engaged and experienced in the digital consumer landscape, they are also a great bunch of people to work with.