LinkedIn
advertising

Elevate Your B2B Strategy WITH Targeted LinkedIn Advertising Solutions, DeliverING Precision Targeting and Engagement."

Unlock new, high-value leads with Clearwater’s data-driven LinkedIn advertising expertise.

LinkedIn advertising campaigns that connect & convert

LinkedIn provides what could be considered as the only true professional social platform. While many consider it a must for B2B advertising, it can be mistakenly overlooked in favour of Google or Facebook Ads.

LinkedIn is the number one platform for B2B marketing effectiveness to build brand awareness, drive traffic and generate leads.

With over 600 million professionals on LinkedIn and 4 out of 5 users driving business decisions for their organisation, it should come as no surprise why it has become the leading and largest professional network.

Persuasive ad formats

LinkedIn provides objective based advertising that will allow you to take your audience at any stage of the sales cycle. This includes building awareness, driving consideration and increasing your conversions. This is achieved through highly effective and powerful ad types and options, these include:

Sponsored Content

Sponsored ads appear directly in the LinkedIn feed of users of your audience. There are 3 formats: single image ads, video ads, and carousel ads. These ads allow you to:

  • Target your audiences using accurate, profile-based first-party data
  • Reach a highly engaged audience
  • Drive leads, build brand awareness, and nurture opportunities at every stage of the sales cycle
Text Ads

Text Ads are simple but highly effective pay-per-click (PPC) or cost-per-impression (CPM) ads. This format provides:

  • Easy creation of ads and campaign creation
  • Tailored messages to your target audience
  • Pay for only the ads that work with per click per impression
Sponsored Messaging

Sponsored Messaging Ads allow you to reach prospects on LinkedIn Messaging. By utilising Message Ads, you can:

  • Send direct messages to your prospects
  • Drive strong user engagement and response rates
  • Measure value by seeing which roles and companies are engaging with your ads
Dynamic Ads

LinkedIn Dynamic Ads offer a highly personalised approach, leveraging member profile data to create tailored ad experiences. You can:

  • Deliver relevant messages that resonate with individual users.
  • Encourage profile follows, website visits, and content downloads.
  • Capture attention with dynamic, eye-catching creative.

Make the right connections. Not just lots of them.

Did you know that LinkedIn provides the most effective network for B2B marketing? Success with LinkedIn advertising requires a strategic approach to effectively target the “right” connections.

Whether you are wanting to utilize the power of LinkedIn advertising for your business for the first time or looking to find a LinkedIn agency to manage your campaigns, Clearwater will partner with you to provide highly effective LinkedIn campaigns that will connect and convert.

Our campaigns will build brand awareness & recall, generate leads, increase your sales and grow your client base.

The benefits of LinkedIn ads include;

• Audience reach – over 600 million active users
• High performing platform for B2B marketing
• Promote both physical & digital products/services
• Targeting capability – matched audiences & custom targeting
• Ad variety – from video to text
• Increased visibility of your brand
• Message Ads – private message target group

LinkedIn ads management from an award-winning agency.

Your LinkedIn marketing campaign is managed by a dedicated LinkedIn specialist. From your initial call with our team, through the growth, success and any challenges along the way, our team is committed to providing expectational customer service.
We provide you with a monthly performance update by phone and take you through key performance metrics and campaign insights. We provide dashboard reporting that enables you to review your campaign performance online 24/7 with your campaign manager that is only a phone call or email away.

Why LinkedIn should be incorporated into your digital strategy:

Largest B2B network

LinkedIn provides a professional network that sees 4 out of 5 decision makers within an organisation utilising the platform. Connecting with key decision makers provide the most effective opportunity to connect and close your opportunities.

Increase your conversion rates

According to a year long study conducted by market leaders, Hubspot, LinkedIn Ads covert users to leads at just over 6 per cent. Compared to Google Search at 2.58 per cent, it should as no surprise that LinkedIn can provide exception ROI for your business.

Audience & custom targeting

LinkedIn provides powerful custom targeting and matched audience capability. This targeting provides highly specific and narrow targeting of your audience. This includes, industry specific variables as well as standard demographic information such as job title, company size, skill, seniority and industry.

Ad types & options

Outside of the standard advertising types you will find on other social platforms such as sponsored content and sidebar ads, Linkedin provides an extensive list of ad options and choice. These include, text ads, Sponsored InMail, Message ads, programmatic display ads and dynamic ads.

Common LinkedIn advertising questions

What is LinkedIn Advertising?
How does LinkedIn Advertising work?
How effective is LinkedIn Advertising?
How much does LinkedIn Advertising cost?
How does LinkedIn Advertising differ to organic posting?
How long does it take to build a LinkedIn Advertising campaign?
What businesses should use LinkedIn Advertising?
Which LinkedIn Ad format performs best?
Why is Clearwater the best LinkedIn Advertising agency in Australia?

Let’s talk about LinkedIn

Chat with a LinkedIn ads specialist now.

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Let’s talk about LinkedIn

Chat with a LinkedIn ads specialist now.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.