Stacking traffic. Parking wins.‍

No Space Wasted: Strategic stacking of SEO and paid media turned 400+ car parks into performance engines.

About

Wilson Parking is the leading car park operator across Australia, providing affordable and secure parking at over 400 locations across Australia.

With the largest parking portfolio, industry leading technology and award winning customer service they reach the largest number of parking customers. Clearwater partnered with Wilson Parking to provide digital marketing strategy and campaign management for search engine optimisation and search engine marketing.Clearwater also provided support for the launch and migration of the Wilson Parking website.

Activities

Search Engine Optimisation

‍

Google Search Ads

Resulting in the below key results for the client

+95%

Increase in organic traffic in 12 months YoY

+75%

Increase in online bookings in 12 months YoY

-21%

Reduction in cost per acquisition in 12 months YoY

Objectives

Increase organic traffic by 35% within 12 months (year on year)
Increase online bookings by 35% within 12 months (year on year)
Reduce CPA across paid media channels by 20% within 12 months (year on year)
Increase conversion rate across paid media channels by 25%
Support launch of their new website and successful SEO migration across 400 locations

Strategy

Improve organic search rankings and performance for commercial and transactional based enquires
Hyper targeted local SEO targeting for over 400 locations, including Google My Business optimisation
Reduce paid media click wastage and improve transactional keyword targeting and performance
Improve website conversion rates with conversion rate optimisation for lead generation landing pages
Best practice SEO site migration to preserve and improve organic search visibility and performance

Outcomes

Improved organic search traffic by 95% within 12 months (year on year)
Increased online bookings by 75% across 400 locations within 12 months (year on year)
Reduced CPA across paid media channels by 21% within 12 months (year on year)
Improved paid media conversion rates by 89% within 12 months (year on year)

PETA MCKENZIE

Growth Product Manager

The entire team at Clearwater are incredibly knowledgeable of all things digital! They have worked tirelessly to understand not only our digital needs, but our business as a whole.