Microsoft Advertising

Ads for underserved markets

Microsoft Advertising (formerly Bing Ads) provides advertising with advantages that are getting it a lot of attention. Formerly name Bing Ads, Microsoft Ads can provide marketers with lower cost per click, better conversion rates and untapped opportunities with lower competition compared to other platforms.

This includes the advertising possibilities in search engines such Bing, Yahoo! and the AOL network. Across display advertising options platforms include MSN, outlook.com, Windows and Xbox.

Whether you are new to Microsoft Advertising or looking for a Microsoft Advertising agency to partner with to manage your marketing campaigns, Clearwater will provide strategic, technical and execution capability for your business.

Why engage Microsoft Advertising?

Many digital marketers overlook the Microsoft Advertising (Bing Ads) platform due to misconceptions, in particular, audience reach. The platform has continued to see year on year growth in audience growth with over 16 million unique monthly users in Australia alone.

When compared to other platforms such as the Google Ads network, Microsoft Advertising often provides cheaper cost per click, better conversion rates and lower competition across highly competitive verticals. Key demographic data suggests that 1 in 3 users on the platform have a household income of over $100k/pa.

What does this mean for your business? The platform provides marketing opportunities that you may have overlooked whilst providing more cost effective PPC options than other platforms such as the Google Ads network.

We create the right path for your audience

Clearwater will ensure that your audience can hear your voice. Whether you are needing to build brand awareness, increase revenue or reengage and improve your conversions, we ensure that we create a path for your target audience to your business.

We follow straight forward marketing principles that work, that is, we focus on your target audience at each state of the buy cycle. Whether this is hearing about your brand for the first time or looking to make online purchase as soon as possible, our campaigns will align to your customer journey.

We provide end-to-end strategy, from the initial recognition of your brand, through to taking action such as making a sale, or leaving an enquiry on your website. We identify the most effective platforms and ad types for each stage of the customer journey, in order to maximise your ad spend and improve conversion rates.