Kumon

Kumon Australia partnered with Clearwater Agency to bring new energy and clarity to its organic social media channels, including Instagram and Facebook. The goal was to create a consistent stream of engaging, parent-focused content that would speak directly to Australian families and foster a supportive online community built around learning and growth.

Clearwater led the development and execution of an always-on social content strategy built around four key content pillars:

• Learning Tips & Resources: Practical, relatable tips to support learning at home
• Program Insights: Clear and informative content on how Kumon’s programs work
• Creating a Community: Warm, supportive content that sparks connection
• Calendar Events: Timely, seasonal posts that reflect cultural moments

Through ongoing collaboration, we developed a content mix that balanced brand consistency with everyday relevance. We created a series of engaging and educational content formats that delivered real value to Kumon’s parent audience, including:

• Fun Fact English: Surprising and delightful language facts to inspire learning
• Fun Fact Maths: Eye-opening number facts that make maths approachable
• Success Stories: Student and parent reviews that reinforce the value of Kumon in real life

Each piece of content was designed to feel helpful, scroll-worthy, and aligned with the realities of modern parenting, while reinforcing Kumon’s mission to support lifelong learning.

By combining thoughtful content strategy with creative execution, Clearwater helped Kumon Australia refresh its social presence and connect more meaningfully with local families. Through a refined visual identity, platform-fit formats, and a clear focus on learning-led value, the brand now speaks to its audience in a way that’s both educational and emotionally resonant — building community, trust, and recognition along the way.