Lorraine Lea awardaward

Getting online in style: Turning a 30 year old business into a retail powerhouse.

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Background

How digital transformation lead to Lorraine Lea turning their 30 year old business into an online retail powerhouse.

Lorraine Lea partnered with CW for an end to end, integrated multi-channel digital marketing campaign. Their goal was to successfully transition from a predominantly offline retail homewares company to a significantly player in the online retail space.

Campaign summary

Objectives

Objectives
  • Generate new stylists and party hosts leads (salespeople) to continue traditional event hosting / sales function model
  • Establish online presence with the launch of their new eCommerce website and business model for direct to consumer sales (eCommerce)
  • Create & establish brand awareness

Strategy

Strategy
  • Prior to partnering with Clearwater, marketing activity and audience targeting were predominately offline channels such as mailouts of product catalogues, event and host networking, word of mouth and other traditional channels. Their target audience was primarily regional and rural areas in Australia.
  • Migration of business model to a digital solution
  • Research and identification of existing and new digital audiences
  • Setup of ecommerce channels and reimagining end to end user experience
  • Creation of targeted messaging to cold, warm and hot audiences
  • Utilise a multi channel approach to target users at key points throughout their customer journey

Outcomes

Outcomes
  • Over 6 months we drove a 231% increase in new website users
  • Achieved an average Google Ads and Social Media ROI of 4000%
  • Achieved an average CPC of $0.42 per click across paid channels
  • 620% increase in landing page views from ads
  • Increased ecommerce conversion rate by 101%
  • 452% increase In website revenue
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The Clearwater team have become an extension to our marketing team.

Anne Petracca - CEO

Key results

DRIVING

452%

Increase in website Revenue

RESULTING IN

4000%

Average ROI across Google & Social Ads

EARNING CLEARWATER

2

Industry awards

Awarded:

Best PPC Campaign

quote

An excellent example of an older, more established business really applying digital marketing to do something really great. Specifically they (the Judges) were impressed with the fact that this was using a multi-channel strategy, even though they had a relatively low budget to do this.

APAC Search Awards Judges

Awarded:

Online Presence Breakthrough

It was an honor to additionally be awarded “Online Presence Breakthrough” for this client campaign during the SEMRush Search Awards Australia.

-Clearwater Team

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61%

increase in new enquiries PoP

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$14.6M

Total funds raised

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