Smarter payments. Stronger demand.

How Clearwater helped Next Payments grow traffic and leads while tightening paid media efficiency.

About

With more than 3,800 ATMs nationwide, Next Payments is a leading technology and payments solutions provider specialising in products that cover both traditional and digital payments.

Serving customers across Australia and New Zealand, the business offers multiple payment solutions and is recognised as a leader in its field.

Next Payments partnered with Clearwater Agency for digital strategy, technical delivery and multi-channel campaign management to drive brand growth and client acquisition.

Activities

Search Engine Optimisation

Google Search Ads

Website Migration

Key results

+215%

Increase in online enquiries within 6 months YoY

+254%

Improvement in goal conversion rates within 6 months YoY

-29%

Reduction in paid media spend within 6 months YoY

Objectives

Increase organic website traffic by 30% within 6 months YoY.
Increase online leads and enquiries by 30% within 6 months YoY.
Reduce media spend waste across paid channels by 20% within 6 months YoY.
Reduce cost per acquisition across paid channels by 20% within 6 months YoY.
Improve goal conversion rates by 30% within 6 months YoY.

Strategy

Deliver best-practice SEO site migration and hosting migration across web assets and properties.
Improve organic search rankings and performance for commercial and transactional keywords.
Expand organic search geolocation targeting nationwide.
Improve website user experience with CRO recommendations across service touchpoints.
Reduce paid media click wastage and improve transactional keyword targeting and performance.

Outcomes