Next Payments
Next Payments & Clearwater Agency, leading technology and payments solutions
Background
With more than 3,800 ATM’s nationwide since their launch in 2012, Next Payments is a leading technology and payments solutions provider, specialising in products that cover both traditional and digital payments.
With customers across Australia and New Zealand, and offering multiple payment solutions, Next Payments is recognised as a leader in its field and a company that helps businesses solve their most complex payments problems.
Next Payments partnered with Clearwater Agency for digital marketing strategy, technical delivery and campaign management, utilising a multi-channel marketing to drive brand growth and client acquisition.
Campaign summary
- Search Engine Optimisation
- Google Search Ads
- Website migration
- Increase organic website traffic by 30% within 6 months (year on year)
- Increase online leads and enquires by 30% within 6 months (year on year)
- Reduce media spend waste across paid channels by 20% within 6 months (year on year)
- Reduced cost per acquisition across paid channels by 20% within 6 months (year on year)
- Improve goal conversion rates by 30% within 6 months (year on year)
- Best-practice SEO site migration and hosting migration across web assets and properties
- Improve organic search rankings and performance for commercial and transactional based keywords
- Expansion of organic search geolocation targeting (nationwide)
- Improve website user experience with CRO recommendations across service touch points
- Reduce paid media click wastage and improve transactional keyword targeting and performance
- Increased organic traffic by 35% within 6 months (year on year)
- Increased online enquires and leads by 215% within 6 months (year on year)
- Improved goal conversion rates by 254% within 6 months (year on year)
- Reduced paid media spend by 29% within 6 months (year on year)
- Reduced cost per acquisition on paid channels by 23% within 6 months (year on year)
Key results
ONLINE ENQUIRES
+215%
increase in online enquires within 6 months (year on year)
CONVERSIONS
+254%
improvement in goal conversion rates within 6 months (year on year)
CPA
-29%
reduction in cost per acquisition within 6 months (year on year)
