FoodStorm

Growing a leading Australian SaaS company & tapping into a hungry USA market.

thumb

Background

FoodStorm is an innovative Melbourne-based catering software-as-a-service provider.

Providing uniquely positioned solutions to food service businesses of all sizes, FoodStorm helps deliver, drive growth and create efficiencies within catering providers.

FoodStorm partnered with Clearwater with the aim to drive new business growth, especially through software demo bookings and product enquiries via the FoodStorm website. Another clear goal to build on was FoodStorm’s already successful presence in Australia by driving growth in the US Market.

Campaign summary

Channels
  • Search Engine Optimisation
  • Google search ads
  • Google display ads
  • Microsoft search ads
  • UX and landing page design
Objectives
  • Increase lead enquiries by 50% in first half 2021 vs 2020
  • Increase qualified organic traffic from the USA by 50%
  • Increase total new website visitors from the USA by 50%
Strategy
  • Develop deep understanding of customer persona to improve user-engagement and brand
  • Increase organic search awareness in key segments through expanded keyword targeting and regular blog content
  • Redesign landing page experiences to increase conversion rates
Outcomes
  • 61% increase in new enquiries PoP
  • 124% increase in qualified Organic Traffic from the US PoP
  • 265% increase in total new website visitors from the US PoP

As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after. Clearwater has done all this and more.

Melissa Brick Marketing Manager

Key results

USA WEBSITE VISITORS

265%

increase of total visitors PoP

USA ORGANIC TRAFFIC

124%

increase in qualified traffic PoP

RESULTING IN

61%

increase in new enquiries PoP

Like to work with us? Reach out below to see how we can help.

Speak with one of our digital marketing specialists today.

See more case studies

15+

New position #1 keywords

View Results

7M+

Unique ad impressions

View Results
< All Case Studies