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Serving up results.
Sub Zero & Wolf operates in a high value, high consideration category, where purchasing decisions are infrequent and often tied to renovation or new build timelines.
Clearwater was engaged to support the launch of a new product range in Australia, with a focus on generating qualified interest and building a pipeline of high intent prospects that could be nurtured towards showroom visits and future purchase.
For premium appliances, the path to purchase is rarely immediate. Customers research extensively, compare options, and often delay decisions until broader home projects are underway. This creates a disconnect between traditional performance marketing metrics, and actual business outcomes.
Our challenge was to build an engaged database of prospective customers and establish a nurture journey that supports long term conversion and brand loyalty.
- Generate product catalogue downloads for the current product range
- Build a qualified Australian prospect database
- Build a repeatable lead generation model to support long term growth
Clearwater developed a targeted lead generation strategy designed specifically for a high consideration category, where immediate conversions are unlikely and long term nurturing is critical.
Key strategic pillars included:
- Launching Meta lead generation campaigns focused on driving product catalogue downloads
- Targeting qualified Australian users in active research and consideration phases
- Developing creative and messaging to prioritise product discovery and brand engagement over immediate purchase
- Implementing on platform lead forms to reduce friction and improve conversion rates
- Structuring campaigns to grow a local database of engaged prospects for ongoing email nurture and showroom conversion
- 200+ leads generated across a 30 day campaign period
- 3,078 outbound clicks driving product catalogue engagement
- 46,191 total post engagements, supporting ongoing audience engagement and brand recall
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