Healthy growth. Proven returns.

How Clearwater helped Back In Motion double enquiries, lift conversion rates and reduce cost per enquiry across 55 location campaigns.

About

Back In Motion offers a wide range of allied health services across Australia, including physiotherapy, massage and clinical exercise.

Having grown from seven practices to more than 100 locations, the brand established itself as a market-leading health group.

Clearwater partnered with the Back In Motion team on digital transformation, supporting ongoing digital growth for practices across Australia.

Across 55 location campaigns, the focus was on lifting enquiry rates in local catchments, reducing cost per enquiry and improving landing page experience - especially on mobile.

Activities

Search Engine Optimisation

Google Search Ads

Microsoft Search Ads

Key results

+116%

Increase in website enquiries YoY

+101%

Increase in website conversion rate YoY

+54%

Decrease in cost per enquiry YoY

Objectives

Increase enquiries by 25% YoY.
Decrease average cost per enquiry across all practices by 10% YoY.
Improve average conversion rate across all practices by 25% YoY.

Strategy

Restructure and improve the user experience and structure of practice location pages.
Refine bidding strategies to target only the highest-converting days and times.
Create a health hub campaign to target users researching injuries, considerably expanding campaign reach and driving new patient acquisition.
Redesign landing pages to improve calls to action and add critical content that would lift conversion rates.
Improve website speed, location search functions and overall website navigation.

Outcomes

116% year-on-year increase in enquiries, including online bookings and phone calls.
101% year-on-year increase in average conversion rate across all practices.
54% year-on-year reduction in average cost per enquiry across all practices.
These results were achieved with no increase in advertising spend.
Back In Motion was subsequently acquired by ASX-listed Healthia Limited.

AMBER FIELD

Marketing & Communications

As a digital marketer, my expectations of a digital agency are high! The Clearwater team are very knowledgeable and are open to working collaboratively with our internal marketing function to drive results.