Fuse Recruitment
Fuse Recruitment & Clearwater Agency, helping connect Australian talent
Background
Established to provide comprehensive permanent and temporary recruitment services within the insurance, wealth management, manufacturing, infrastructure and utilities sectors, Fuse is specifically tailored to searching and recruiting hard to fill and specialist roles in candidate short markets.
Clearwater partnered with Fuse Recruitment to provide digital marketing strategy and multi-channel campaign management for SEO, PPC and conversation rate optimisation. Fuse were facing performance issues with their website migration. Clearwater supported and resolve this by providing migration services; the migration of their website property and tech platforms.
Campaign summary
- Search Engine Optimisation
- Google Search Ads
- Conversion Rate Optimisation
- Website migration, including internal platform and technology
- Increase web traffic and organic traffic by 50% within 6 months
- Reduce CPA by 20% across paid media channels
- Improve goal conversion rates for online enquires by 25% within 6 months
- Migration of website, ensuring preservation of organic traffic and visibility
- Develop deep understanding of customer persona to improve user-engagement and brand
- End to end targeting of audience across their customer journey touch-points
- Increase search awareness in key segments through expanded keyword targeting
- Redesign landing pages to improve user engagement and conversion rates across all channels
- Seamless migration of website property and 3rd party platforms whilst preserving organic search performance
- Increased website traffic by 143% within 6 months
- Reduced CPA by 23% across paid channels within 6 months
- Improved online enquires by 45% within 6 months
Key results
WEBSITE TRAFFIC
+143%
increase in website traffic in 6 months
CPA
-23%
reduction in cost per acquisition
ENQUIRES
+45%
increase in online enquiries in 6 months
