Crystal-clear growth.
How Clearwater helped Botanical H20 grow organic traffic, reduce acquisition costs and lift ecommerce sales.
01
About
Botanical H20 provides handcrafted crystal jewellery using high-grade minerals sourced from ethical locations and miners, and is based in Perth, Western Australia.
The brand partnered with Clearwater on a multi-channel strategy covering SEO, PPC and social media advertising to build awareness and drive ecommerce performance.
The campaign set out to combine brand growth with stronger commercial returns.
02
Activities
Search Engine Optimisation
Google Search Ads
Facebook Advertising
Key results
+115%
Increase in organic traffic in 6 months
-21%
Reduction in cost per acquisition
+72%
Increase in ecommerce sales in 6 months
03
Objectives
- Build and grow brand awareness.
- Increase website traffic from organic search by 50% within 6 months.
- Improve online sales and revenue by 30% within 6 months.
- Reduce CPA from PPC and social media advertising by 25%.
04
Strategy
- Develop a deep understanding of the customer persona to improve user engagement and brand connection.
- Use a multi-channel approach to reach users at key points throughout the customer journey.
- Improve organic search rankings and traffic for commercial and transactional intent keywords.
- Optimise landing pages and customer touchpoints for conversion across all channels.
05
Outcomes
- 115% increase in organic traffic in 6 months.
- 21% reduction in CPA for Google Search Ads and Google Shopping while also reducing media spend by 43%.
- 46% reduction in CPC for Facebook Ads.
- 72% increase in ecommerce sales in 6 months.
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