Creative education. Performance that scales.

How Clearwater helped Collarts rebuild performance foundations and convert demand into enrolments.

About

Collarts, the Australian College of the Arts Pty Ltd, is an industry-leading creative education provider with a decades-long history.

The multi-campus tertiary college needed to revive underperforming paid media, embrace new platforms and build reliable conversion tracking from the ground up.

The engagement also had to preserve SEO momentum through multiple website iterations and an eventual CMS move to HubSpot.

Activities

Google Search Ads

Retargeting

Facebook Advertising

Instagram Advertising

YouTube Advertising

Snapchat Advertising

Search Engine Optimisation

HubSpot CMS and CRM Integration

Key results

958

Course brochure downloads from a single campaign

314

Open-day student registrations

Long Term

Client partnership

Objectives

Market a wide range of arts and entertainment course offerings.
Expand into multiple physical locations with as many high-quality students as possible.
Plan and develop an omnichannel strategy to drive new leads across Google Search, retargeting, Facebook, Instagram, YouTube and Snapchat.
Generate as many PDF course-guide opt-ins as possible and convert them into campus open-day registrations.
Preserve SEO performance through repeated WordPress redesigns and a major CMS change to HubSpot.

Strategy

Develop highly targeted, end-to-end advertising campaigns across Google, Facebook, Instagram, YouTube and Snapchat.
Work closely with the client marketing team and web developers so SEO stayed at the forefront of every website redesign and launch.
Act as early adopters and beta testers on the Snapchat ad platform.
Completely restructure website conversion tracking and repeat the work during the HubSpot CMS and CRM transition.
Integrate ad platforms, web forms and tracking technologies with the new HubSpot CRM.

Outcomes

Business expanded from one campus location to four separate physical campuses.
Collarts acquired the Mercer School of Design, expanding into interior design, decoration and styling.
A single campaign generated 958 course-guide brochure downloads and converted 314 of them into open-day enrolments.

Jesse Howes

Campaign Marketing Manager

Clearwater has demonstrated a knowledge of our audience and of us as a business, with the ability to move, change and pivot mid campaign if we need to.