Back In Motion

Healthy Growth Numbers for Back In Motion leads to $88 Million Acquisition



Back In Motion offers a range of Allied Health services across Australia including Physiotherapy, Massage, Clinical Exercise and many more. From seven practices in early 2006 to more than 100 locations across Australia in 2017, Back In Motion is a market leading health group.

Clearwater partnered with the Back in Motion Team for digital transformation and neither team has looked back, continuing to drive digital growth and success for practices across Australia.

Over the past financial year we have been able to considerably increase the rate of enquiry and reduce the cost per enquiry for the Back in Motion Health Group. Managing of 55 different individual locations and campaigns, we were able to leverage campaign data to improve enquiry rates in target geographic catchment areas. We also focused on improving landing pages experience, especially across mobile devices.

Campaign summary

  • Search Engine Optimisation
  • Google search ads
  • Microsoft search ads
  • Increase Enquiries by 25% YOY
  • Decrease average cost per enquiry across all practices by 10% YOY
  • Improve average conversion rate across all practices by 25% YOY
  • Restructure and improve user experience and structure of practice location pages
  • Refine bidding strategies to target only highest converting days and times
  • Creation of health hub campaign to target users research injuries, allowing us to considerably expand campaign reach and drive new patient acquisition
  • Redesigned landing pages to improve call to actions and add critical content to improve conversion rates
  • Improved website speed, location search functions and overall website navigation
  • 116% increase in enquiry (online bookings and phone calls) 2021 vs 2020
  • 101% increase in average conversion rate across all practices 2021 vs 2020
  • 54% reduction in average cost per enquiry across all practices 2021 vs 2020
  • Achieved these results with no increase in advertising spend
  • 2021 Acquired by ASX Listed Healthia Limited

As a digital marketer, my expectations of a digital agency are high! The Clearwater team are very knowledgeable and are open to working collaboratively with our internal marketing function to drive results.

Amber Field Marketing & Communications

Key results



increase in website enquiries YOY



increase in website conversion rate YOY



decrease in cost per enquiry YOY

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Speak with one of our digital marketing specialists today.

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