B2B demand. Better efficiency.

How Clearwater helped BTL Aesthetics grow qualified enquiries and improve conversion efficiency.

About

BTL is a global pioneer in the aesthetics and physiotherapy segments, with 300 engineers focused on developing cutting-edge therapies that are safe, comfortable and effective.

Clearwater partnered with BTL in 2020, delivering a multi-channel digital strategy using SEO, Google Ads and Facebook Advertising to target a B2B audience.

The work was designed to improve visibility, lead quality and sales efficiency in a competitive health and wellness category.

Activities

Search Engine Optimisation

Google Search Ads

Facebook Advertising

Key results

+182%

Increase in enquiries in 12 months

-40%

Reduction in cost per acquisition

+133%

Improvement in goal conversion rate

Objectives

Increase organic traffic by 100% YoY.
Increase enquiries by 100% YoY.
Reduce CPA by 30% YoY.

Strategy

Develop a deep understanding of the customer persona to improve user engagement and brand connection.
Use a multi-channel approach to reach users at key points throughout the customer journey.
Improve organic search rankings and performance for commercial and transactional enquiries.
Ensure global web properties follow best-practice SEO.
Reduce Google Ads and Facebook Ads budget wastage by improving user experience and engagement touchpoints.
Optimise web and social media assets to improve engagement and conversions.

Outcomes

389% increase in organic traffic in 12 months.
182% increase in online enquiries in 12 months.
133% improvement in goal conversion rates.
40% reduction in CPA in 12 months.

Petra Pepper

BTL Director Australia

We have significantly increased the traffic on our web, visibility on the market and quality of the requests for our devices resulting in sales. I like complete transparency, professional approach and continuous new ideas and suggestions. It has been one of the best digital marketing agency I have ever worked with. Thank you!