BTL Aesthetics
BTL Aesthetics & Clearwater Agency, helping transform health & wellness
Background
BTL is a pioneer in the aesthetics and physiotherapy segments. They are a global company, providing pioneering technology in their market, with 300 engineers whose goal is to develop cutting-edge therapies that are safe, comfortable and efficacious.
Clearwater has partnered with BTL since 2020, providing a multi-channel digital marketing strategy and campaign, utilising SEO, Google Ads and Facebook Advertising, targeting a B2B audience.
Campaign summary
- Search Engine Optimisation
- Google Search Ads
- Facebook Advertising
- Increase organic traffic by 100% (year on year)
- Increase enquires by 100% (year on year)
- Reduced CPA by 30% (year on year)
- Develop deep understanding of customer persona to improve user-engagement and brand
- Utilise a multi channel approach to target users at key points throughout their customer journey
- Improved organic search rankings and performance for commercial and transactional based enquires
- Ensure global based web properties follow best practice SEO
- Reduce Google Ads & Facebook Ads budget wastage by improving user experience and engagement touch-points
- Conversion rate optimisation of web and social media media assets to prove user engagement and conversions
- 389% increase in organic traffic in 12 months
- 182% increase in online enquires in 12 months
- 133% improvement in goal conversion rates
- Reduction of CPA by 40% in 12 months
We have significantly increased the traffic on our web, visibility on the market and quality of the requests for our devices resulting in sales. I like complete transparency, professional approach and continuous new ideas and suggestions. It has been one of the best digital marketing agency I have ever worked with. Thank you!
Petra Pepper BTL Director AustraliaKey results
ENQUIRES
+182%
increase in enquires in 12 months
CPA
-40%
reduction in cost per acquisition
CONVERSIONS
+133%
improvement in goal conversation rate
