Australian SaaS. US growth.

How Clearwater helped FoodStorm grow qualified US traffic and new enquiries.

About

FoodStorm is an innovative Melbourne-based catering software-as-a-service provider.

Its platform is built for food-service businesses of all sizes and is designed to drive growth and create efficiencies for catering providers.

FoodStorm partnered with Clearwater to drive new business growth, with a strong focus on software demo bookings and product enquiries, while also building on an already successful Australian presence in the US market.

Activities

Search Engine Optimisation

Google Search Ads

Google Display Ads

Microsoft Search Ads

UX and Landing Page Design

Key results

+265%

Increase in total USA website visitors PoP

+124%

Increase in qualified USA organic traffic PoP

+61%

Increase in new enquiries PoP

Objectives

Increase lead enquiries by 50% compared with the equivalent prior period.
Increase qualified organic traffic from the USA by 50%.
Increase total new website visitors from the USA by 50%.

Strategy

Develop a deep understanding of the customer persona to improve user engagement and brand connection.
Increase organic search awareness in key segments through expanded keyword targeting and regular blog content.
Redesign landing-page experiences to increase conversion rates.

Outcomes

61% increase in new enquiries PoP.
124% increase in qualified organic traffic from the US PoP.
265% increase in total new website visitors from the US PoP.

MELISSA BRICK

Marketing Manager

As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after. Clearwater has done all this and more.