Aspire Early Education
Aspire Early Education & Clearwater Agency, achieving record enrolments
Background
With 11 warm and welcoming centres across Melbourne, it’s clear that Aspire is placing their focus into being at the hearts of the local community.
Aspire Early Education and Kindergarten understand that your goal as a parent is to enhance your child’s full potential by providing them with the best possible start in life. They believe children respond, learn and grow better in positive community environments. Whether this relates to our families, children, educators or the local community, all these parts are important to work together to provide a safe place of learning where children are nurtured to reach their full potential.
Clearwater partnered with Aspire Early Education to grow their brand, online presence and increase enrolments for their centres across their 11 locations in Victoria.
Campaign summary
- Search Engine Optimisation
- Google Ads
- Increase organic traffic by 30% within 3 months (year on year)
- Increase online enrolment enquires by 30% within 3 months (year on year)
- Increase goal conversions by 25% within 3 months (year on year)
- Reduce CPA by 30% across paid media channels within 3 months (year on year)
- Develop deep understanding of customer persona and improve user-engagement
- End to end targeting of audience across their customer journey touch-points across all channels
- Increase search awareness in key segments through expanded keyword targeting for commercial and transactional keyword terms
- Hyper targeted local SEO across location pages and Google My Business optimisation
- Reduction of CPA through improved audience targeting and reducing click wastage
- Improve landing page experience, call to actions and conversion rates with conversion rate optimisation across website properties
- Increased organic traffic by 34% in 3 months (year on year)
- Increased online enrolment enquires by 48% in 3 months (year on year)
- Increased website goal conversions by 29% in 3 months (year on year)
- Reduced CPA across paid media by 51% in 3 months (year on year)
Key results
ENROLMENTS
+48%
increase in enrolment enquires in 3 months (year on year)
CPA
-51%
reduction of cost per acquisition in 3 months
ORGANIC TRAFFIC
+66%
increase in organic traffic in 3 months (year on year)
