More enrolments. Lower CPA.
How Clearwater helped Aspire Early Education grow enquiries across 11 locations while cutting acquisition costs.
01
About
With 11 warm and welcoming centres across Melbourne, Aspire focuses strongly on local community presence.
Aspire Early Education and Kindergarten positions itself around helping parents give children the best possible start in life, with positive environments where families, children, educators and community all work together.
Clearwater partnered with Aspire to grow the brand's online presence and increase enrolments across all 11 Victorian centres.
02
Activities
Search Engine Optimisation
Google Ads
Key results
+48%
Increase in enrolment enquiries in 3 months YoY
-51%
Reduction in cost per acquisition in 3 months
+66%
Increase in organic traffic in 3 months YoY
03
Objectives
- Increase organic traffic by 30% within 3 months YoY.
- Increase online enrolment enquiries by 30% within 3 months YoY.
- Increase goal conversions by 25% within 3 months YoY.
- Reduce CPA by 30% across paid media channels within 3 months YoY.
04
Strategy
- Develop a deep understanding of the customer persona and improve user engagement.
- Target audiences end to end across key customer-journey touchpoints.
- Increase search awareness in key segments through expanded commercial and transactional keyword targeting.
- Apply hyper-targeted local SEO across location pages and optimise Google My Business profiles.
- Reduce CPA through improved audience targeting and lower click wastage.
- Improve landing-page experience, calls to action and conversion rates through CRO across website properties.
05
Outcomes
- 34% increase in organic traffic in 3 months YoY.
- 48% increase in online enrolment enquiries in 3 months YoY.
- 29% increase in website goal conversions in 3 months YoY.
- 51% reduction in CPA across paid media in 3 months YoY.
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