BTL Aesthetics

BTL Aesthetics & Clearwater Agency, helping transform health & wellness

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Background

BTL is a pioneer in the aesthetics and physiotherapy segments.  They are a global company, providing pioneering technology in their market, with 300 engineers whose goal is to develop cutting-edge therapies that are safe, comfortable and efficacious.

Clearwater has partnered with BTL since 2020, providing a multi-channel digital marketing strategy and campaign, utilising SEO, Google Ads and Facebook Advertising, targeting a B2B audience.

Campaign summary

Channels
  • Search Engine Optimisation
  • Google Search Ads
  • Facebook Advertising
Objectives
  • Increase organic traffic by 100% (year on year)
  • Increase enquires by 100% (year on year)
  • Reduced CPA by 30% (year on year)
Strategy
  • Develop deep understanding of customer persona to improve user-engagement and brand
  • Utilise a multi channel approach to target users at key points throughout their customer journey
  • Improved organic search rankings and performance for commercial and transactional based enquires
  • Ensure global based web properties follow best practice SEO
  • Reduce Google Ads & Facebook Ads budget wastage by improving user experience and engagement touch-points
  • Conversion rate optimisation of web and social media media assets to prove user engagement and conversions
Outcomes
  • 389% increase in organic traffic in 12 months
  • 182% increase in online enquires in 12 months
  • 133% improvement in goal conversion rates
  • Reduction of CPA by 40% in 12 months

We have significantly increased the traffic on our web, visibility on the market and quality of the requests for our devices resulting in sales.  I like complete transparency, professional approach and continuous new ideas and suggestions. It has been one of the best digital marketing agency I have ever worked with. Thank you!

Petra Pepper BTL Director Australia

Key results

ENQUIRES

+182%

increase in enquires in 12 months

CPA

-40%

reduction in cost per acquisition

CONVERSIONS

+133%

improvement in goal conversation rate

Like to work with us? Reach out below to see how we can help.

Speak with one of our digital marketing specialists today.

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