BTL Aesthetics

BTL Aesthetics & Clearwater Agency, helping transform health & wellness



BTL is a pioneer in the aesthetics and physiotherapy segments.  They are a global company, providing pioneering technology in their market, with 300 engineers whose goal is to develop cutting-edge therapies that are safe, comfortable and efficacious.

Clearwater has partnered with BTL since 2020, providing a multi-channel digital marketing strategy and campaign, utilising SEO, Google Ads and Facebook Advertising, targeting a B2B audience.

Campaign summary

  • Search Engine Optimisation
  • Google Search Ads
  • Facebook Advertising
  • Increase organic traffic by 100% (year on year)
  • Increase enquires by 100% (year on year)
  • Reduced CPA by 30% (year on year)
  • Develop deep understanding of customer persona to improve user-engagement and brand
  • Utilise a multi channel approach to target users at key points throughout their customer journey
  • Improved organic search rankings and performance for commercial and transactional based enquires
  • Ensure global based web properties follow best practice SEO
  • Reduce Google Ads & Facebook Ads budget wastage by improving user experience and engagement touch-points
  • Conversion rate optimisation of web and social media media assets to prove user engagement and conversions
  • 389% increase in organic traffic in 12 months
  • 182% increase in online enquires in 12 months
  • 133% improvement in goal conversion rates
  • Reduction of CPA by 40% in 12 months

We have significantly increased the traffic on our web, visibility on the market and quality of the requests for our devices resulting in sales.  I like complete transparency, professional approach and continuous new ideas and suggestions. It has been one of the best digital marketing agency I have ever worked with. Thank you!

Petra Pepper BTL Director Australia

Key results



increase in enquires in 12 months



reduction in cost per acquisition



improvement in goal conversation rate

Like to work with us? Reach out below to see how we can help.

Speak with one of our digital marketing specialists today.

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