CRO that will capture and convert your traffic.

Discover how a CRO agency can capture high quality traffic and leads for your business. Speak to one of our CRO specialists in Melbourne today to find out how.

Increase your online sales and leads with conversion rate optimisation

We capture and convert your target audience

Whether it’s SEO, PPC, Social Media or email, capturing traffic is only the first step to generate online leads and sales. Whether you have recently launched your business and website, or are investing into digital marketing services to drive and capture traffic, CRO is critical to ensure that your marketing investment translates into tangible results such as leads, enquires and sales for your online business.

We use a multi channel approach to ensure that we generate traffic that is ready to take specific action

Far too often, business owners will invest heavily on website design and development only to find the the traffic they are generating is not translating into leads and sales. Understanding your target audience is essential to ensure that your website can convert visitors to taking the steps and actions you are driving.

Why your business needs CRO

Conversion rate optimisation makes your marketing strategy more effective and comprehensive by maximising your website traffic. CRO provides data that allows you to improve your decision making process and provides insights and actions to take to increase your website conversions and goals.

Understanding your target audience is critical to generating leads and online sales, CRO provides a mechanism to understand audience behaviour.

CRO will improve user experience on your website and critical metrics such as bounce rates, time on site and how users engage with your website. This will lead to data-based decisions, providing both UI/UX changes to improve these metrics and ultimately the conversion rates for your targeted goals and objectives.


  • Understand your audience behaviour
  • Increase leads & sales
  • Lower CPA costs
  • Lower CPL costs
  • Increase ROAS and ROI
  • Improve your bottom line
  • Increase customer life time value
  • Enhance website trust

What can a CRO agency do for your business?

Clearwater will partner with your business and turn your business goals and objectives into tangible actions to increase your leads, enquires and sales. We will work will you to understand your business and target audience to ensure that all captured traffic regardless of the channel or platform can convert at the highest possible rate.

At the core is testing and analysis to provide insights into the behaviour of your audience that will provide data and support the decision making process to effectively split test, review results and create/develop website design changes.

Whether you are new to conversion rate optimisation or looking to partner with a CRO agency to add capability and expertise into your business, CRO is one of the most cost effective marketing investments your business can make.

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Engage and Convert

Through careful and methodical analysis of your websites data, we work to identify issues and make critical changes to drastically improve user behaviour that turns visitors into customers. Our expert team of UX and conversion analysts work towards optimising your website for optimal results and aim to plug up revenue leaks across the board, giving you more ROI with your existing traffic.

Using only the best CRO tools.

Our diverse range of conversion analysis, implementation and reporting tools allows us to offer transparent and accurate reporting of your campaign results at any given time.

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Transforming digital marketing for businesses, large and small.

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What is CRO?

Conversion Rate Optimisation is the systematic process of increasing the percentage of website visitors who complete a desired action on a website. Ecommerce websites normally have a product purchase as their main desired action, where as Lead Generation websites would focus more on getting customers to call or submit an enquiry form.

Although CRO is often used to make small, incremental improvements, its broader purpose is to optimise your entire marketing process and user experience, resulting in higher performance.

Why should I do CRO?

Simply explained, it gives you more enquiries or revenue as a business. That’s the bottom line. By improving your conversions through specific changes on the website, you make it more likely that your customers will convert which ramps up your business.

It is also a really important process to undertake as it doesn’t require any more traffic to be generated to be successful. Getting traffic to your website can be a time consuming and expensive process, but improving conversions allows you to perform better with your existing audience and without the hefty price tag.

What is the average conversion rate?

This is very dependant on your industry as all industries, products and services have unique buying behaviours and there is no specific average rate. Conversion rates can be split into two specific website types with reasonably accurate average rates for 2019:

Ecommerce – 1.84% – 3.17%
Lead Generation – 2.23% – 4.31%

If your current rate doesn’t meet these averages, don’t stress, there are many changes you can make to improve them. The most important thing is to make a start and analyse the key improvement areas sooner than later.

What tools do you use for CRO?

We use a range of tools to analyse your website’s current performance, before making our analysis and optimising the website with AB testing tools. Our main tools that we use in CRO campaigns are – Google Analytics, Hotjar,, Google Optimize, UserFeel, Optimizely and others when needed.

Each tool has a specific use for the campaign in gaining all the required data to provide you the best return. Each tool has a different reporting function, which we put into a custom report to highlight the response any particular test has given to your results and a dedicated CRO Strategist provides analysis based on the data found.

What is AB Split Testing?

AB testing is an experiment which compares two versions of a website against one another to determine which one has the better performance. Often, this means that you will compare a newly designed template against the current template on your website to identify if you can improve what you already have.

Often the way this works is that you will send 50% of your audience to the existing website and the other 50% to the new variation and based on metrics around engagement and conversions, you can identify which one is performing the best.

Will CRO have a negative effect on my other digital marketing processes?

Absolutely not. Testing is encouraged by Google for SEO purposes and if anything, CRO can only be a positive influence on your marketing. The reason for this is that an effective campaign will increase the conversion rate across all of your traffic sources, meaning that you will be converting better on each of the campaigns overall.

Testing doesn’t impact any of the work from and SEO, Social or Paid campaign standpoint as it can be segmented into a standalone process.