SEM
marketing

We focus on the metrics that matter

We focus on the metrics that matter to your business and not vanity metrics such as impressions, clicks and ad positioning. We understand that the most important metric is that of the growth and success of your business. We drive highly transactional traffic, improve conversion rates on your landing pages, increase your customer engagement and focus on exceeding your target ROI.

As PPC marketing and advertising is one of the most measurable digital marketing channels, we utilise, various ad networks, ad types and platforms, focusing on your target audience along each stage of the customer journey. SEM (search engine marketing) provides effective short term results via immediate traffic, improved ROI and effective audience targeting and medium to long term results with measurable and trackable activity and performance.

We create the right path for your audience

We provide data-driven Google Ads management focused on the metrics that matter. Your business is unique and so is our approach. Our PPC specialists will work closely with you to determine your business goals and objectives to develop a bespoke PPC solution. Whether you need to increase your eCommerce sales or need to acquire new customers, our data-centric management service is tailored to your business.

We are platform and channel agnostic, allowing us to create high performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry. Successful pay per click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins.

Our Google Ads agency and PPC specialists in Melbourne measure our success by one simple metric, the success and growth of your business, treating every dollar we spend for you, as though it was our own.

Thorough Keyword Research

We understand the vital role of effective keyword research in maximizing your visibility. Our experienced SEM team utilizes state-of-the-art tools and techniques to identify high-potential keywords that will propel your website to the top of search engine results. By targeting the right keywords, we ensure that your brand reaches the most relevant audience, exactly when they are searching.

Engaging Ad Copy

Our copywriters excel at crafting compelling ad copy that captures attention and entices users to take action. With a deep understanding of your brand’s voice and your target audience’s preferences, we create ad copy that resonates and stands out from the competition. By using persuasive language, compelling calls-to-action, and highlighting your unique selling points, we ensure that your ads generate the desired click-through rates.

Precise Targeting for Maximum Impact

We believe in the power of precision targeting to deliver your ads to the most receptive audience. Our SEM experts employ advanced targeting options to reach users based on demographics, locations, and interests. Through careful analysis of user behavior and data, we fine-tune your campaigns, minimising wasted ad spend and maximising conversions. Whether you’re targeting a specific geographic region or a niche market, our team possesses the expertise to optimise your campaigns for maximum impact.

Continuous Optimisation for Performance

SEM is an ongoing process that requires constant monitoring and optimisation. Our team at Clearwater Agency is committed to ensuring that your campaigns consistently perform at their best. Through data-driven strategies and meticulous analysis, we identify areas for improvement and make the necessary adjustments to enhance the performance of your campaigns. By continuously optimising your SEM efforts, we help you achieve the highest return on investment.

Seamless Integration with Your Strategy:

We understand that the true power of SEM lies in its integration with other digital marketing channels. At Clearwater Agency, we collaborate closely with our SEO, social media, and content marketing teams to create a comprehensive and cohesive digital marketing strategy. By aligning your SEM efforts with your overall marketing goals, we amplify your brand’s visibility and drive qualified leads across multiple channels.

Transparent Reporting and Analytics

Transparency and accountability are core values. That’s why we provide you with comprehensive reporting and analytics that offer valuable insights into the performance of your SEM campaigns. Our reports highlight key metrics, trends, and actionable recommendations, empowering you to make informed decisions. We also maintain open lines of communication, providing regular consultations to discuss campaign progress, address any concerns, and explore new growth opportunities.