Your ebook could be the secret weapon you have been looking for to unlock unprecedented profits in your business. On one hand, an ebook may seem like just another piece of long-form content you’re publishing across your platforms, but on the other hand, ebooks have the ability to transform your business in ways you never imagined by simply requesting some contact information in exchange for download, building your business database.
While each ebook strategy is going to be unique, there are some general principles and strategies that all successful ebooks have in common. The most important ones are to find and validate your idea, create quality content, and make sure your distribution channels fit your end goal. In this article, we explore how you can do it for your business.
Firstly, What Is an Ebook?
Ebooks are electronic publications containing any form of information, insights or entertainment available to be read via a computer or smart device. Think of books, magazines, newspapers, and other printed media examples, but more widely distributed online.
You might have some experience already consuming online media, such as blog articles, infographics, and videos, and know the possibilities for creating ebooks are only limited by your imagination—but writing is only one method you can use. If you don’t feel confident in your writing skills or simply don’t have time to write your own book, you can even consider hiring someone else do it instead!
Why Should You Write an Ebook?
A lot goes into creating an ebook. There’s a range of research, writing, design, and formatting involved, and if you try to cut corners, your audience will be able to tell, ruining your credibility with them. When done right, business owners consider ebooks to be a worthwhile investment because of the range of potential benefits in terms of building authority within your industry, generating leads and contact information from those who download it on your website, and even help in nurturing audiences and followers towards a direct conversion. There are also less limitations to creating and publishing them yourself in comparison to printed media.
Choosing the Right Topic for Your Ebook
The goal for your ebook is to build leads, so it makes sense to select relevant and engaging topics to attract your target audience. Take the time to define your audience and understand their main challenges and issues. You can then select a portion of your service and expand on it in the form of an ebook that will begin to help your audience (without completely giving away all of your trade secrets).
You will simultaneously be seen as someone with the answers and receive the contact information of a potential customer in need of them. After all, why else would someone download an ebook?
Develop the Structure of You Ebook
Don’t dive into writing straight away. Many first-time authors fail to develop a strong outline of their chapters and source content, leaving a wealth of pages filled with rambling thoughts, opinions, and an overall incoherent piece. Depending on the size of your ebook, you can even breakdown the topics within chapters to really tighten together you presentation with paragraphs, corroborating statistics, imagery and more. Build a structure to clearly demonstrate your point (and cut the fluff).
Embrace Professional Design
The most renowned writers in any industry need to pay attention to this. It doesn’t matter whether you are offering the richest of industry knowledge; if it doesn’t look good, your audience won’t be interested. We certainly judge a book buy its cover, so have high-quality design that speaks to your market, using appropriate colour schemes, visuals, fonts, and, of course, your branded pieces, such as logos and fonts.
Distributing Your Ebook Across Your Digital Marketing Platforms
Taking the time to develop a well-researched, well-written, highly aesthetic ebook and leaving it on your website without any promotion isn’t going to meet your full potential. Consider the various avenues available to distribute your ebook across a wider audience for better brand awareness, engagement, and lead generation.
The content within your ebook could be advertised within various blog articles or landing pages containing keywords to help it be found via search engines using SEO or Google Ads. Utilise your social media accounts (Facebook, Instagram, LinkedIn and more) to muster interest in your ebook and the benefits it could provide to your audience.
And lastly, consider an email blast to your database’s segments for those who might want to download this information – yes, technically you already have these people’s contact information, but if you have the content, why waste an opportunity to further boost your authority within your industry?