We turn the technical into tangible, real world results that extend far beyond the traditional SEO agency approach of keywords and organic search rankings. We measure our performance by the metrics that matters, the growth and success of your business.
Our bespoke approach and process ensures we align your business goals and objectives to deliver organic performance that translates into the growth and success of your business online.
Our philosophy is simple. We believe that digital success starts with a vision, a plan, and the capability and commitment of a partner that can bring it to life.
Powered by data, fuelled by passion, we are not your traditional SEO agency. Our SEO strategists and campaign specialists in Melbourne will partner with you, providing exceptional digital capability, campaign management and performance.
There are no secrets or “magical” techniques for achieving SEO success. Much like puzzle pieces, our SEO agency services are the culmination and science of aligning and bringing core ranking factors and elements together. When these pieces are effectively assembled it provides a framework for achieving short, medium and long term success.
When core ranking factors and elements do not align effectively, it can lead to poor organic performance.
Whilst these elements can be reviewed, assessed and improved in isolation, they must be bought together in order to achieve optimal results. Much like a runner will focus on their stride, posture and breathing when racing, this approach provides a scientific and data driven approach for achieving organic success.
Our SEO team will bring these core pieces together and understand that your business is unique. This holistic approach provides sustainable performance improvements, tangible deliverables and a roadmap to achieve your digital goals & objectives.
Did you know that 30% of all mobile searches contain a location query with 76% of users searching with their smart phones visiting a nearby business within a day? Local provides businesses with more than location based visibility. Platforms such as Google My Business allow businesses to build brand awareness, credibility and provide users with access to reviews and other critical business information via Google Maps. Don’t overlook the power of local search, the reach and the opportunities it can provide to grow your business online.
Local search engine optimisation refers to search engine optimisation that targets your audience based on location and proximity of your business to their search queries. The process effectively targets local customers and prospective clients, providing one of the most cost effective and powerful forms on online marketing for your business. Local search is the foundation of a successful online campaign, connecting your business, brand and audience via organic presence and visibility in location based search results. Are you just starting with local organic search or looking for an agency to drive more online enquires, leads and sales? Clearwater will partner with you to provide strategic and technical capability to harness the potential of local search for your business.
The brilliant Google My Business is a tool provided by Google to allow business owners to list their business online for free. These listings results are referred to as Google Maps. These are the results you will see for location based searches that typically appear at the top of the organic search results. Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where search engine optimisation begins. Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. Our team will ensure that your listing and website is optimised to maximise your organic visibility, rankings and local SEO performance.
- Google My Business is free & improves your online visibility
- Improves credibility and trustworthiness
- Google My Business improves your SEO (not just your local SEO)
- Provides potential customers and clients reviews of your business
- Helps customers gain insights to your business
- Google My Business offers the ability to create a website for your business, if you don’t have one
- Improves website click-through rates and user engagement
- Generate more leads and sales, online & offline
- Optimise for voice search – 75% of all voice search results are based on the top 3 Google search results such as Google Maps
Success starts with your vision
One of the most impactful ranking factors is “content”. When we talk content we are referring to areas such as quality, uniqueness, freshness, content depth and the inclusion of target keywords.
When we explore website “architecture” we are essentially referring to how your site has been built. This includes performance factors such as speed, security (https), mobile responsiveness (smartphones & tablets). It also refers URL structure as well as best practice implementation of redirects and canonicals.
This is the code/language that is used to bring webpages to life for web browsers and provide search engines the ability to understand and determine elements on a website. This includes titles, descriptions, structure and headings.
A critical search engine optimisation element that determines organic search performance is “trust” level. These factors include domain authority (including links, shares), user engagement, referring to how website visitors engage and interact with your site. Finally, reputation, this being the authority of a website within its given market/category.
When we discuss links we refer to a “link” from one website to another. The goal is to acquire links of value such as those from trusted websites. This in turn, will build domain authority.
This explores areas such as country and locality of a users search. User experience is a critical element here that looks at a how users interact with the site. This ties into user “intent” and how closely a page matches the intent of search queries.
- Peita Otterbach
Operations Manager - Albatross Pools
- Don Jenkins
Owner - Granicrete Australia
- Paul Schiff
CEO - Angel Extensions
Australia’s number one and world-leading university.
Australia's largest car parking and vehicle storage provider.
One of the world's largest health and fitness club chains.
Internationally renowned Australian ugg boot brand.
Expect more growth and more transparency when working with Clearwater.
Get a technical SEO audit plus a one-hour consultation with an award-winning organic search strategist.
Millions of online users are entering queries into search engines like Google and Microsoft Bing every second to find the answers to their needs. Search Engine Optimisation (SEO) is the tactical strategies combined with modifications to your website in order to attract search engines to post your business higher on results pages.
The closer your website falls to the number one spot on a search engine, the more traffic it will receive. To do this, SEO ensures your online presence is relevant to your niche and packed with authority for algorithms to decide you are the most logical answer to a user’s query. This is an ongoing pursuit with a constant need for content refreshment and maintenance of technical elements, such as building referral links from other reputable industry sources.
Does your business have a website? If the answer is yes, then you should be using SEO. There are varying degrees of investment you can make with SEO strategies, but at least having some SEO component within your marketing strategy is crucial to obtain healthy traffic month to month and achieve online success. Regardless of your business size or industry, visitors to your websites that are organic (i.e. they did not come from paid advertising) stand to offer greater return on investment for businesses. The key is to develop a flexible, well-maintained SEO campaign that works for you.
When done right, an SEO campaign can thrust your website and landing pages in front of target audience right when they are looking for your offerings. Websites on the top of Google’s results pages receive an average click-through rate of over 30%, which is 10 times higher than those in the tenth spot. A smart initial investment in the correct strategies can therefore complement various content marketing efforts, such as website content, articles, social media and more, to get your site ranked higher, generating a healthy stream of qualified traffic engaging with your business. This builds brand awareness, interest, consideration, and eventual conversions at an accelerated rate.
Search engines aren’t new, and neither is SEO. Over the decades experts have tried everything to boost the ranking positions of their websites, meaning it is now an extremely competitive industry, rewarding only the savviest strategies. If you want real success with SEO, you need to partner with an agency who can not only craft these winning strategies but continue to do so as algorithms and best practice methodologies evolve.
Always ask questions to assess the depth of prospective SEO agencies. While you might not be an expert, learn how those potentially handling your campaign will improve your rankings and attract qualified content. Avoid shallow pitches built around building links and churning out content. That stopped being effective a decade ago. You want to receive an initial audit/analysis, where the SEO agency takes the time to understand your goals and builds a campaign to achieve them. Lastly, look at how they rank themselves, or the results from some of their clients. Why trust an SEO agency who can’t get on page 1 themselves?
The cost of an SEO campaign will depend on the level of investment required by you and your SEO agency in order to achieve your goals. Every business is different, targeting a range of keywords, competing in a variety of industry niches – as unique strategies will be needed to generate the amount of qualified traffic to your website, it is best to first understand the scope of work involved and match budgets to those workloads.
SEO is a game of patience, refinement, and every business starts from a different position. Fortunately, we have a proven systems at Clearwater that deliver a flexible, effective approach to ranking your website – fast. We begin with a comprehensive study to learn everything about your business, goals, and existing online presence to identify your opportunities and develop a bespoke strategy. Once we have confirmed the roadmap and budget, we then get busy building authority within your niche. As Google’s algorithm requires time to assess a website’s worth, it could take consistent efforts over the next 3, 6 or even 12 months to get you up and ranking. This might seem like an age, but once our team garner some strong momentum for your brand, the return on investment can be exponential well into the future. Your dedicated account manager will be walking you through each milestone along the roadmap, partnered with fully transparent reporting on your campaign for a clear representation of return on investment.
Absolutely! Ecommerce websites don’t have a brick-and-mortar premises to garner a healthy amount of foot traffic and rely so heavily on SEO in order to attract the majority of their online traffic. Our specialists at Clearwater have an unrivalled depth of skill and experience building online businesses through SEO campaigns using a variety of ecommerce platforms, including Shopify, Magneto, BigCommerce and more!
Yes – technically. There is no license required to operate an SEO campaign, and as there are hundreds of tactics that can be undertaken to improve your ranking on search engines, there certainly is plenty one can try themselves.
Given how the world has shifted more online than ever, however, and SEO has become so competitive across every industry, generating serious leads and revenue can prove difficult when doing it yourself. SEO experts spend all day, every day, experimenting and researching tactics to improve websites in the eyes of search engines to rank them higher. Algorithm updates and best practice methodologies are constantly evolving to make the experience better for users which need to be respected and perfected (quickly). To make the most out of your budget, it is unlikely you can see the same scale of success when keeping SEO in-house with a distracted, part-time focus.
A key part of a successful SEO campaign is building referral links back to your website from others with high authority in the eyes of Google. It boils down to relationship building; creating a network of bloggers, industry partners, and other reputable sites to help develop your exposure. The way the search engine sees a link is that if someone with considerably higher authority chooses to create a backlink on their website leading to yours, they must be referring to another reputable source, building your authority by association. Our team of specialists include tailored link building and outreach strategies into your wider SEO campaign to develop these connections that reward you with rankings into the future.
Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.
The Clearwater SEO team comprises of specialists with a wealth of industry experience and skill behind them. We have been in the game since the beginning, seeing how strategies and best practice methodologies have evolved, and having the capabilities to apply winning campaigns with the flexibility to grow to meet Google’s ever-changing algorithm. And we do this by using only approved strategies – we do not risk black hat SEO strategies to try and squeeze some quick wins on campaigns (and then receive harsh penalties wiping out all potential benefits for the future). We lay the foundations for an SEO profile Google loves, with a focus not just on keyword rankings or link building, but in developing campaigns set to generate high volumes of qualified traffic that are looking to convert with your business. Its why we have cultivated a perfect 5.0 score in Google reviews!