Clearwater Agency is Now an Official Otterly AI Partner
Why an Agency Partnership With an AI Search Monitoring Platform Matters Now
IN SHORT
Clearwater Agency has joined the Otterly AI Agency Partner Program, giving our clients access to structured AI search monitoring across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot. The partnership directly supports Clearwater's AEO and GEO service offering by replacing manual AI visibility checks with automated, platform-wide data.
What Is Otterly AI and Why Does It Matter for AI Search?
AI search is no longer something brands can afford to check manually. ChatGPT, Google AI Overviews, Perplexity, Gemini, Microsoft Copilot. These are now where a growing share of potential customers get answers, and if your brand is not showing up, you are losing ground to competitors who are.
Otterly AI is a purpose-built GEO monitoring platform that tracks brand mentions, website citations, and competitor visibility across six major AI search platforms. Rather than tracking blue-link rankings, it answers a different question: when someone asks an AI assistant something relevant to your business, does your brand appear in the response?
Otterly was named a Gartner Cool Vendor in 2025 and won Best AI Search Analytics Software Solution at the European Search Awards 2026. Over 20,000 marketing professionals now use the platform, and more than 50 certified agency partners globally rely on it to build and report on AI search strategy.
Clearwater is now one of them.
What the Clearwater x Otterly AI Partnership Includes
For the past couple of years, AI search has been one of the clearest growth areas we have been building service offerings around. GEO and AEO sit at the core of what we do for clients alongside traditional SEO.
Good strategy requires good data. Without being able to see how a brand is actually performing across AI platforms, any GEO work is flying blind. You can build the right content structure, optimise for citations, and improve E-E-A-T signals, but you need to know whether those changes are actually moving the needle in AI search outputs.
The Otterly AI partnership gives Clearwater:
- Access to automated AI search monitoring across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot
- Early visibility into platform developments and product updates before public release
- Direct support from the Otterly team for client proposals and pitches
- Co-selling and co-marketing opportunities as part of the Otterly Agency Partner Program
How Otterly AI Powers Clearwater's GEO Work
A few of the capabilities we use most with clients:
Automated Prompt Tracking
Otterly converts your target keywords into the natural language queries real users type into AI tools, then runs those queries across platforms daily. Instead of checking "best financial adviser Melbourne," it queries "what is the best financial adviser in Melbourne for someone approaching retirement?" That is a much closer approximation of how AI search actually works.
Citation Analysis
The platform tracks which domains get cited in AI responses, and how often. For clients trying to understand why a competitor keeps appearing in ChatGPT answers, this data is revealing.
GEO Audits
Otterly runs page-level audits that assess content depth, structure, freshness, and relevance against the prompts you are tracking. The output is specific enough to hand to a content team with a clear brief on what to fix first.
Competitor Benchmarking
You can see exactly where competitors are appearing, in which AI platforms, and for which prompts. That context shapes content strategy and prioritisation decisions in a concrete way.
What This Means for Clearwater Clients
For clients where AI search is part of the brief, this translates directly into better reporting and more confident recommendations. Rather than presenting qualitative assessments of AI visibility, we can show clients exactly where their brand is appearing, where it is not, and what the gap looks like compared to competitors.
We already use Otterly data in our AI brand visibility reporting process. The partnership formalises that and expands what we can deliver on an ongoing basis.
If you are a current client and want to know what your brand's AI search visibility looks like right now, get in touch with your account manager. We can pull that data together quickly.
Why Now Is the Right Time to Invest in AI Search Visibility
A lot of brands are still treating AI search as something to monitor at arm's length. The prevailing attitude is that it is important, but not urgent.
We disagree. The window to build citation footprint and brand visibility in AI responses is open right now, but it will not stay that way indefinitely. Brands that are consistently cited across ChatGPT, Perplexity, and Google AI Overviews today are building a structural advantage that will be much harder to close in two years.
That is the argument we have been making to clients for the past 18 months. Partnering with Otterly AI gives us the infrastructure to back it with numbers.
Frequently asked questions
What is an Otterly AI agency partner?
An Otterly AI agency partner is a certified agency with direct platform access, early product visibility, and support from the Otterly team for client work. There are more than 50 certified partners globally, and Clearwater Agency is one of them.
What does Otterly AI actually track?
Otterly tracks brand mentions, website citations, and competitor visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot. It runs your target prompts daily and records whether your brand appears in the response and which domains get cited.
Is AI search visibility reporting included in my SEO retainer?
Structured AI visibility reporting is available to Clearwater clients as part of an ongoing SEO engagement. Speak to your account manager about adding it to your current scope.
How is GEO different from traditional SEO?
Traditional SEO targets ranking positions in a list of blue links. GEO targets citation inside an AI-generated answer. The underlying work overlaps, but GEO puts more weight on entity clarity, content structure, and the signals AI systems use to decide which sources to quote.
Key Takeaways
- Clearwater Agency is now an official Otterly AI Agency Partner, one of 50+ certified agencies globally
- The partnership adds automated AI search monitoring across six platforms to Clearwater's GEO and AEO service capability
- Otterly AI tracks brand mentions, website citations, and competitor visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot
- Clearwater clients can now receive structured AI visibility reporting as part of their ongoing SEO engagement
- Brands that invest in AI search visibility now are building a compounding advantage over those that wait
Clearwater Agency is an Australian SEO and AI search agency with clients across multiple sectors. We specialise in technical SEO, on-page optimisation, GEO, AEO, and AI brand visibility strategy. To find out how we can help your brand show up in AI search, get in touch.
