Built over decades. Ready for digital.
How Clearwater helped Albatross Pools launch ecommerce, lift enquiries and create a new digital revenue stream.
01
About
Albatross Pools is an established Melbourne pool builder with a decades-long history, specialising in custom engineered swimming pools.
Clearwater began partnering with the brand in 2019. As customer behaviour shifted towards online research and purchasing, Albatross needed to develop a new ecommerce store and generate more pool enquiries than in previous years.
The work centred on turning a long-standing offline reputation into stronger digital performance.
02
Activities
Ecommerce Strategy and Launch
Website UX and Conversion Rate Optimisation
Content and Search Visibility Improvements
Key results
+32%
Year-on-year increase in organic traffic
+71%
Year-on-year increase in website leads / conversion rate
+127%
Increase in total online enquiries versus previous year
03
Objectives
- Increase new organic users by 25% year on year.
- Double online pool enquiries year on year.
- Launch a new ecommerce pool shop.
04
Strategy
- Be first in market with a fully fledged ecommerce pool shop.
- Complete a full website review to increase conversion rates and improve user experience.
- Improve content and site structure to lift visibility for core services and products.
05
Outcomes
- 32% growth in organic traffic year on year.
- 127% increase in online pool enquiries.
- 71% increase in online pool enquiry conversion rate.
- Successfully launched an ecommerce pool shop and created a new revenue stream.
- Finalist for 'Best Pandemic Adapting Marketing Campaign' at the SEMrush Search Australia Awards.
Peita Otterbach
Operations Manager
Our future is bright and we can't wait to continue to work with Clearwater.
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