Bright ideas. Better sales.
How Clearwater helped Elizabeth Richards achieve record online sales through a multi-channel performance strategy.
01
About
For decades, Elizabeth Richards has been a trusted provider of educational supplies and has become one of Australia's biggest classroom equipment brands.
Its mission is to help educators create beautiful learning spaces - from book boxes and art dryers to furniture, maths resources and inclusive classroom tools.
Elizabeth Richards partnered with Clearwater Agency for digital strategy, campaign management and technical delivery across a multi-channel marketing program.
02
Activities
Search Engine Optimisation
Google Search Ads
Google Shopping
Social Media Advertising
Key results
+45%
Increase in online sales within 3 months YoY
+31%
Increase in website sessions within 3 months YoY
+33%
Increase in average order value within 3 months YoY
03
Objectives
- Improve online revenue and sales by 30% within 3 months YoY.
- Increase website traffic by 30% within 3 months across all channels YoY.
- Optimise landing pages to improve online goal conversion rates by 10% within 3 months YoY.
- Improve website functionality to improve user experience and the order pathway.
- Take a strategic approach to promotions and sales initiatives.
04
Strategy
- Develop a deep understanding of the customer persona to improve user engagement and brand connection.
- Improve organic search rankings and performance for commercial and transactional enquiries.
- Improve website user experience, functionality and performance through CRO.
- Reduce paid media click wastage and improve transactional keyword targeting and performance.
- Use a multi-channel approach to reach users at key points throughout the customer journey.
- Use social media channels to build brand awareness, audience segmentation and targeting.
05
Outcomes
- 45% increase in ecommerce sales within 3 months YoY.
- 31% increase in website traffic within 3 months YoY.
- 15% increase in online goal conversion rates within 3 months YoY.
- 33% increase in average order value within 3 months YoY.
Want to work with us?
GET IN TOUCH
LET’S WORK TOGETHER
More work we’re proud of
