We get asked by a lot by business owners about how to improve their Google My Business rankings. Once you have optimised your Google My Business listing, it comes down to a few tips which we will happily share with you.

Google Places rankings is important for businesses and their physical location to become noticed within the world of digital marketing. If your business is one that relies heavily on physical purchases, you will want to have a solid ranking within Google Places.

1. Business Listings

Getting high rankings within Google My Business comes down to Google verifying that your business actually exists. It does this by determining how often your business name, address and phone number (NAP) is listed or cited on the internet. It’s the same way how backlinks work for SEO. The more listings or citations, the better your rankings should be.

The easiest way to get listed or cited is to submit your business to national and local business directories. By submitting your business to these directories, your NAP will receive more citations, and should therefore rank you higher.

2. Consistent NAP

The way your business NAP is listed in these directories, within the Google My Business listing and on your website’s contact page must be consistent and up to date. Here’s how you can ensure your NAP is consistent across the internet. Google website crawlers will become confused should your business have multiple NAP listings on different business directories.

To ensure your NAP is consistent, do a quick Google search of your business. Click to see what every listing of your NAP looks like. If the information is incorrect on a website, contact the directory and have them change it. This is something our clients have occasionally had to do to ensure they’ve changed phone numbers or addresses. Using the best SEO software, we can see our clients’ business listings and view their NAP.

3. NAP On Your Site

You will also have to list your business NAP on your website. We’ve heard other digital marketing companies say it’s ideal to have it in the header or footer of your website so it’s visible on every page. If you can do this, do it, as it helps user experience. We’ve found that it’s fine to have the NAP listed on the contact page. It’s even better if you do the same using Schema markup.

4. Embedded Google Map

You want to utilise the embedded Google map. It’s great practice to have your business’s Google My Business listing embedded on your website’s contact page. This way Google can be sure that you are located at the given address through confirmation with your “Places” listing.

Embedding is simple. All you have to do is search your business name in Google Maps; when you have found it click on the three lines beside your business name in the top left search bar. Then you simply click “Share or Embed Map”.

Once this is done, select the “embed map” option at the top of the pop up box. You can then copy the iframe code and paste it onto your contact page.

5. Reviews

You should try and get everyone you know to review your page (seriously). If Google sees a page with over 30 reviews, won’t it want to rank that page in the mapped listings over a page with few or no reviews? This aligns with Google’s search approach. They exist to provide the searcher with the most relevant business and search result.

Ensure your customers, and even friends, are giving your business listing quality, favourable reviews. Once your customers start hitting the 5-star button, Google will notice, thus helping to improve your overall Places listing.

6. Analyse Your Rankings 

If you have made these simple changes but still find your rankings are low, you might need to have your business cited more. Find out where higher ranking competitors are cited. Search their business and they pop up in a directory, find out if your business has a listing there. If it doesn’t, add it.

Similar to SEO, Google utilises citations as a method of providing their search engine with the most relevant businesses within the Google Place rankings. Follow the above-listed instructions and watch your ranking grow higher. If you properly utilise our tips for improving Google Place rankings, you should see your business page rise up the ladder.

Recent Posts

How Your Site’s Speed Affects Conversion Rates

Conversion rates are directly related to how much revenue your site generates. Page speed has a massive impact on your customers’ behaviour.

Read this

Top 5 Digital Marketing Trend Predictions for 2020

Digital marketing consists of moving parts: SEO, PPC, social media, marketing automation and more.

Read this

3 Ways to Give Your PPC Performance A Serious Boost

Every digital marketing campaign requires a goal, so does PPC advertising. Without a defined, measurable goal, you have no chance of optimising your campaigns…

Read this

Tools to Make You A Digital Marketing Superstar

Choice is one of the best aspects of digital marketing. Apps, content, data, keywords and social media channels, all at your disposal, all the time, and you have to comprehend it all.

Read this

Maximise Your Sales Over The Holiday Period With Google Shopping

One of the newest features is automated feeds. Generating feeds can be, in some cases, a highly technical and tedious task for many retailers and ecommerce marketers.

Read this

4 Facebook Advertising Blunders to Avoid At All Costs

Social media advertising is money well spent, but only if you’re seeing amazing results. Unfortunately, many eCommerce enterprises lose money with Facebook advertising because they don’t know how to use it properly.

Read this

5 Typical Instagram Mistakes to Avoid

Instagram has become one of the business world’s go-to platforms. The social media platform currently has around 30 million active business profiles with small businesses making up the majority of Instagram business pages.

Read this

Google Ads Speculative And Experimental Medical Treatment Disproval Policy Violation

Australian businesses that offers new or recently approved medical treatments may have found Google ads have started getting disapproved…

Read this

What Is Google Shopping And Do I Need It?

Read this

Understanding The Contemporary Digital Marketing Funnel – Why You Need To Adopt It

Read this

What Is ‘Search/User Intent’ and How Google Interprets These for SEO

Read this

A Guide To Chatbot Sales Funnels

Read this

How To Write Blogs For SEO

Read this

Outreach For Link-Building – What Is It?

Read this

Client Interview – Hotondo Homes

We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things

Read this

Using The AdWords Editor

Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.

Read this

How To Build Effective Instagram Ad Campaign

As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.

Read this

Conversion Tips & Tricks: Optimising “Thank you” pages

Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.

Read this

Top 5 Digital Marketing Buzzwords you NEED to know in 2019

Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.

Read this

Let’s Chat About Chatbots

A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.

Read this

The 4 Best Ecommerce Platforms To Use In 2019

Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…

Read this

CRO and UX – A Match Made In Heaven?

As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…

Read this

Google’s Medic Update Fallout And How To Combat It

It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…

Read this

Why Your Content Strategy Isn’t Working And How To Fix It!

With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.

Read this

Get New Customers in a Snap of Your Fingers with Snapchat

Snapchat is so unique and different from other social media platforms, which gives it so much potential…

Read this

The Efficacy Of Contemporary Blogging

Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…

Read this

What Is Latent Semantic Indexing And How Can It Help My Website?

Read this

The Best Ways to Promote Businesses on Social Media

The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…

Read this

The Importance of Using #Hashtags

Now, more than ever, people are connecting around the globe through social media…

Read this

Marketing Strategy: New Year Tips

Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…

Read this

4 Ways Instagram Can Build a Business

Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.

Read this

Nine Blog Ideas for The Digital Marketing Blogger

A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…

Read this

Why The Success of Your Business Depends on Google Analytics

If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…

Read this

In 2018, Content Marketing is King

While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…

Read this

No Escape from the World Wide Web

Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…

Read this

10 reasons to Develop a Digital Marketing Strategy for Your Business

Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…

Read this

7 Ways Twitter is Vital for Digital Marketing

It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…

Read this